Lead Generation

If you want quality leads to sell insurance policies you get them online, right? While that may be true, the question then becomes who actually sells quality leads and stands by their product? If you have been in the business of selling insurance for any length of time, you have probably heard just about everything…

Selling insurance is not just about having a good product to offer. It is about who you are and how you come across to others. In other words, are you personable? Can potential clients relate to you? Like you? Want to buy from you? Do they feel like they know enough about you? If you…

Not everyone has a computer in their home, despite what the statistics say. There are a large number of older Americans who only have basic phone service and a mailbox, because that is what they know and understand. And that works just fine for them. They have no interest in iPhones, tablets or fancy computers.…

Not a lot people enjoy hosting or running large meetings. Despite starting out with a defined goal and a set topic for discussion, the meetings often devolve into dwelling on side issues brought up as the discussion progresses. In some ways this can be beneficial for you as an agent, because it gives you a…

You may have lots of leads that have the potential to convert to sales if worked properly. But if you don’t feel comfortable working them, you’ve wasted your money and time. That hot tips list is your ticket to a better future and making more money. But, what if you don’t have a list of…

Think about that for a minute. Success lies in exposing new people to your insurance agency every day. But, you think, I have lots of customers and they always need something. That may be the case, but existing customers are not new customers and do not expand your business base, unless they are referring new…

This may sound ridiculous, but it’s worth saying: you need to be able to communicate effectively. While writing this one off as a no-brainer concept is easy, many people in fact do not know how to talk to others via email. They do their best talking in person, where a contact sees their facial expressions,…

Avoid being dull. To that end you need to have zippy content that is relevant to your readers. You notice the word relevant comes up a lot when discussing marketing of any kind. That's because if you send out something that has no relevance to your audience, your credibility tanks. So stick to the things…

Good question. The best way to sound personal is to write like you are talking to just one person. Keep it simple. Keep it individual. Keep it interesting. Use terms like “we” and “I” in your communications. Always, always, always, reply to any emails you get. This makes you the “real person” at the other…

That’s actually an easy question to answer, as most of these programs provide you with the ability to measure your performance. You get to see what works and what does not, and can evaluate what kinds of leads are returned to you. You are able to determine how your customers are responding to your campaigns,…

Yes, provided you do it the right way,using the system to its best advantage. Having an automated email marketing system in place takes away some of the hassles of correspondence, giving you more time to concentrate on other marketing activities. Additionally, they’re very cost effective – no stamps, no paper, no envelopes. What better way…

Yes. If you use Facebook, Twitter, LinkedIn or any of the other social media platforms that allow you to publish articles, be sure to use them to your advantage. Learn how to excerpt the best points of your articles. Learn what times are best to post your material. For instance, if you use Twitter and…

Well, why not? They can make your life a lot easier, giving you time to spend on the phone calling your leads. You can manage your marketing in two ways: with pre-screened source leads from an online lead generation company, and automated emails designed to collect further leads. The email leads are not going to…

Okay, this is a valid concern, but one that may be easily overcome by doing the research. What is trending on social media about insurance? For instance, what are people saying about Medicare, group health insurance or final life expenses? Find out. Stay current. Don’t market an obscure product that holds very little appeal to…

Not all insurance leads are created equal. Knowing how to spot the differences can be the key to saving time and money. About the only way to build a truly successful insurance agency is to convert a continuous stream of leads into customers. Expanding business, and doing it in a cost-effective and efficient manner, is…

Medicare supplement insurance is popular for a variety of reasons, but chiefly because it saves American seniors a decent amount of money every year. Today, a career in the insurance industry is a wise choice, particularly if you sell Medicare supplements. They are the main staple of many thriving insurance agencies. Those agencies that have…

Is this hard? Yes, but it is worth making the effort because magazine exposure is phenomenal. Material for magazine publication must be top notch, well researched, well written and provide something relevant to readers – something that makes a difference to them. Marginal content does not cut it, and, frankly, does not get published. Hate…

A smart agent should be willing to listen to how others market insurance, but be aware that what works for others may not work for everyone. Listening to one’s own intuition is a winning strategy for any agency. A savvy insurance agent knows that cold calling is dead, long live telemarketing leads? Right? While that…