Lead Generation

Don’t rest on your own laurels. Get others to toot your horn for you. Did you do a good job with a difficult group insurance client? Ask for a testimonial for your website. Did you help a couple reduce their insurance costs by being creative? Ask for a testimonial for your website. What others say…

Word-of-mouth leads are grand, but you can’t always count on having them. There are only so many friends and relatives you may tap to buy insurance without being written off as a pest. There has to be a better way to get leads. Well, good news. There is a better way to get fresh leads…

Stop and think a bit about how leads help grow and expand your business. Sure, you could get out there and do some cold calling, but do you have the time and money to deal with the frustration of having people say flat out, “I don’t want to talk to an insurance agent.” Fine. Those…

Whether you are just starting out as an insurance agent or have been selling for years, it is good to make sure you know where to go for dependable leads. In the worst scenarios, up to seven other agents fight to get a sale on a single lead. This process is a waste of almost…

Why waste time following questionable leads when you could be buying top-quality ones from a reputable lead generation company? Insurance agents have all had some experience with lousy leads. These leads are so chewed up by the time they reach the agency that there is no sense in even calling the contact. Shared health insurance…

If you’ve been selling insurance for a long time, or even if you are just starting out, a dream come true is working with exclusive health insurance leads ---- leads that come only to you and no one else. Sure, you’ve likely heard that line before, and in some cases it IS true. In others,…

If you’re selling insurance, you are doing so because you view it as being a valuable asset for others -- individuals, groups, families, companies and so forth. You know that people want to protect those that they love, but sometimes just do not know how to go about it or even where to start. They…

Who wants to beat the bushes for fresh prospects when you can simply pick up the phone to call Benepath.net and make arrangements for insurance leads to be sent to you as often as you want? That gives the term “fresh leads” new meaning. Gone are the days of trying to find new leads the…

Selling insurance successfully means you need to have many options to choose from when looking for reliable leads. Leads are, without too much of an exaggeration, the lifeblood of an insurance agency. While you could go out and knock on doors and talk to all your relatives, right down to your fifth cousin (once removed),…

Without viable, ready-to-roll Medicare supplement leads, it is difficult to build your agency. While you may sell many products, as many good insurance agents do, it is wise to also include Medicare, as the existing market and the next wave of seniors needing Medicare hold the key to growing your business. Where will you find…

It’s your marketing dollars that go into buying online leads. Therefore you definitely want to know you are getting the best leads possible. Can you just use a dartboard and choose a company? Well, you could, but then, who knows what you will get? Take the time to shop around and investigate various lead generation…

We continue to receive Sales Disposition Reports from some of our top clients. As we wrote back in the summer, this data enables us to continually make adjustments to our campaigns at the keyword level. Contact rates and closing rates have improved, but they can get better. In one instance, we reduced a Client's Cost…

Everyone needs insurance. However, not everyone has insurance. Since the landscape is going to change within the next year in relation to what may be on the market in terms of health insurance policies, now is the time to build your business. It is also a good time to offer competitive pricing. Health insurance leads…

If you’re clued into the smart value of buying exclusive final expense leads, then follow through on that by only dealing with a reputable company like benepath.net. Sure, you could get these leads another place, but you might not know just how exclusive your leads really are. Be aware that some companies profess to sell…

There are some days in the insurance business that you can’t find a lead to save your life. Life happens. Don’t sweat the small stuff. On the other hand, if you go several days or weeks without health insurance leads, this is reason to worry. You don’t have to source leads the old way any…

If you’re stuck when it comes to insurance leads, you aren’t going about it the right way. Maybe you think you have to sweat it out and struggle to find leads in the community, among your friends, your relatives and your neighbors. Maybe that works for you. Maybe not, because at some point those familial…

Exclusive final expense leads are the wave of now. Use only a reputable lead generation company to buy these. Buying exclusive final expense leads would be a real boost to your business. Think they’re expensive? Well, yes, they are more expensive than the regular leads, but their conversion rate is higher ---- so guess what,…

Health insurance leads really should be purchased from a lead generation company that you trust. How do you know which one is reputable? Ask around. Other agents will have a good idea of who to work with. Ask questions if you call a company. For instance, what is their definition of “exclusive?” Do they mean…