Does social media help when it comes to marketing insurance articles?

Yes. If you use Facebook, Twitter, LinkedIn or any of the other social media platforms that allow you to publish articles, be sure to use them to your advantage. Learn how to excerpt the best points of your articles. Learn what times are best to post your material. For instance, if you use Twitter and Facebook during late weekend evenings, a lot of people are using their downtime to check in and see what is new.

Timing is everything when it comes to marketing a product, and that is especially applicable for the insurance industry. Marketing Medicare to a 20 year old just does not work as well as marketing to those a few years short of 65-year-old, and for them you are often marketing Medicare supplements to, well, supplement the holes in the original Medicare insurance.

Know your product. Know when to market it. Know who to market it to, and your agency is bound to attract customers in large numbers.

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