Replacing Your Paid Website Traffic With Organic Traffic

Paid traffic is a great way to grow your business, but after a while you might get tired of paying for leads. And we don’t blame you: not only is paid traffic a big investment, it’s not even guaranteed to work. For example, you can never be sure that people will want to click on an ad, and even if they do, you could still end up with irrelevant traffic.

However, there is a way to continue to grow your business and get noticed even more than you do with paid ads: organic traffic. How do you attract organic traffic? It’s simple: you need to create compelling content, like blogs and videos. Creating content is a great way to rank higher in Google searches, and to get more traffic and leads than you can with paid ads. Find out why organic traffic is better and how you can get started attracting it to your site.

Why Organic Traffic Is Better

laptop and cell phone with statistics and graph on them
Organic traffic is a way to get more leads, at no cost to you!

The best thing about organic traffic is that it doesn’t cost you a penny! That being said, the one thing you might want to spend a little bit of money on is learning best practices for search engine optimization, or SEO, so you know you’re on the right track when it comes to using keywords and local searches. But once you learn the basics of SEO for your content, the rest is free – and once you start creating good content with relevant keywords, the higher your ranking will be on Google, or the more you will pop up in social media feeds.

Aside from helping you save money, using organic traffic will also allow more people to find out about you and your business, and will build your brand awareness. Remember, paid ads can be limited by Google based on your set budget; once you reach your budget, you won’t get any more traffic. But if you’re focusing on SEO and you’ve got a solid content strategy, Google’s algorithm will begin to show your site to anyone who it is relevant to.

Lastly, there are a lot of people out there who just don’t trust or want to click on paid ads, so if you’re just relying on paid ads, you could be missing out. Focusing on your organic traffic can help you attract the right kind of people who are searching for insurance or something relevant to your business, and targeting the right audience will lead to an increase in conversions!

How To Replace Ads With Organic Traffic

It might seem intimidating to figure out ways to grow your business organically, but it can be done. What you need to focus on (after creating your website) is publishing articles and other types of content. You will need to:hands typing on a laptop keyboard with WordPress blogging on the screen

  • Write blogs and create videos, and post them on your website.
  • Optimize your posts as much as possible by implementing a solid SEO strategy, including using keywords and local search terms.
  • Share your content on social media, focusing on the platforms that are most relevant to your customer base (for example, older customers are more likely to use Facebook, while younger ones are more likely to use Instagram or Tik Tok). Use hashtags or other organic ways to promote it.

Don’t get discouraged if attracting more organic traffic takes a while, after all, it can take months to create content and get it out there. But once it’s done, you can expect long-term gain from it: not only will you increase your brand awareness and your customer base, but you will also save money on advertising!

If you are looking for more ready-to-buy leads, you can rely on Benepath. When you work with Benepath, receiving reliable, exclusive leads is the easy part: we provide you with real-time leads through a secure process, and give you a customized thank you page so your leads will be ready for your call. To get more information, fill out the form above, or call 866-368-0377.

Prospecting Ideas for Less Experienced Insurance Agents

Getting into the world of insurance sales is exciting, but it can also be stressful. Trying to establish yourself and your business takes time and a lot of commitment, but if you put the work in, you will thrive. A big part of establishing your business and getting yourself to the point where you are thriving is prospecting leads – and if you are not experienced at this, you might gravitate towards basic prospecting methods, such as using referrals and cold calling. Sure, these methods can work, but there are some other out-of-the-box prospecting ideas and strategies that you can use to make things easier on yourself, and to get bigger results.

Create A Planpapers lined up on a desk

The first thing that you need to do is research who your audience is and what their needs are. For example, Medicare beneficiaries have a lot of their medical needs already covered, so will mostly be looking to save money, while younger people looking for health insurance will want to save money but might also be looking for multiple coverage options, especially if they have a family. Create a strategic marketing plan that includes direct mail, newsletters, digital marketing and more that are targeted directly to your audience, so you can build relationships with prospects!

Use Social Media Correctly

It’s important to have a strong online presence and accounts on multiple social media platforms, but don’t just rely on posting pictures. For example, Instagram is a quick and easy way to promote your business for free, but if you just post random selfies, you can’t expect people to interact much with you. Instead, use Instagram or any other social media platform to show how enthusiastic you are about insurance, while still maintaining a personal approach. Take advantage of all the features of social media, by using hashtags that are relevant to your target audience, as well as by liking posts and pictures and starting conversations with people.

Create A Larger Networkstack of hands together on top of each other with a network in front of them

One important thing to do when you start out selling insurance is to create a network of other agents; having a network of agents can mean access to different carriers and products, and can help you stay on top of current market trends, developments, and opportunities that you might be missing. Find an event in your local area, and attend these events to expand your network. Be prepared with a pitch, a business card, and a smile.

Videos Are A Must

It probably comes as no surprise that many people prefer to watch an instructional video about a topic over reading about it, so video marketing is a great way to reach people and find out what they’re looking for. You can gain more exposure with the younger crowd by posting instructional videos on your social media accounts or website that show them the different kinds of plans that are out there, and how you can help them find an affordable plan that will save them money.

Invest In SEO

Creating content for your website is a great idea, but if you’re going to do it, you’ve got to pay attention to search engine optimization, or SEO. A solid SEO strategy will bring your page closer to the top of the list when people Google their insurance needs, so make sure you’re using the right keywords, and including using local search terms so that your name will pop up when people conduct searches for agents in your area.

Send Mailwhite mailbox with the number 20 on it in black

It might seem like it’s all about technology nowadays, but don’t forget about good old-fashioned snail mail! Email is great for getting in touch with people instantly, but going the extra mile and sending out direct mail will catch people’s eyes – think about it, when was the last time you got mail from anyone other than bill collectors? Hire a graphic designer to create an eye-catching piece of marketing material that has your insurance logo, a professional picture of you, information on how to reach you, and an enticing offer that will make them want to learn more.

If you put in the necessary hard work, you can grow your business and take it even further than you imagined. But prospecting isn’t easy when you’re just starting out, so if you find that you need some help finding leads, work with a reputable company like Benepath. When you work with Benepath, receiving reliable, exclusive leads is the easy part: we provide you with real-time leads through a secure process, and give you a customized thank you page so your leads will be ready for your call. To get more information, fill out the form above, or call 866-368-0377.

Facebook Marketing Do’s & Don’ts

Social media is a great tool for expanding your business, because it reaches such a large audience. Most people are on their phones for much of the day, and they often find themselves scrolling through Facebook. As they do, ads will pop up for products they might be interested in, or their friends might suggest a business or product. There’s a reason that so many businesses market themselves on Facebook: it remains the most popular social media network. With some smart Facebook marketing tactics, you can get your business noticed on the platform; but if you want to grow your business successfully through Facebook, you need to know what to do and what not to do.

Do:

green circle with a white checkmark in the middle

Create a Page, Not a Profile

When you begin to promote your business, it might seem like the easiest thing to do is to post on your personal Facebook profile. But you will look more professional if you have a Facebook page for your business.

Share Engaging Content Consistently

a white poster beinh held up with a concept map of social media
Share your content often and optimize the posts by using hashtags.

People will follow you and take the time to look at your posts if they are engaging and interesting. Don’t just post text-based content; instead, take things a step further with visual content such as live video, photos, and GIFs. People love GIFs! The key is entertaining your audience as well as catching their eye. Don’t just constantly post about your business and what you can do for them; post relatable information, have them engage in polls, and share relevant news stories. Try to post between 12 pm and 3 pm on weekdays and between 12 pm and 1 pm on weekends, and use scheduling software to help manage your posts.

Optimize Your Posts

Sharing engaging content is the first step, but the next is to optimize your posts. How do you do this? By using hashtags and tagging other pages. Don’t overdo it with the tags, use about 1-2 per post and no more than that, or you risk compromising engagement levels. In addition, limit your posts to 50 characters or less to grab the attention of your audience, and include a clear call to action like asking them to “share” the information with others.

Respond To Comments

One of the most important things you can do when Facebook marketing is engage with your audience when they comment or have questions or concerns. Respond as soon as you can to comments and questions, especially if they are complaints. You should generally aim to respond within the hour of the comment or complaint being posted; if you do not, you risk losing that customer or prospect to your competitor!

Don’t:red letter X in a red circle

Just Promote Your Business

As we mentioned earlier, you should be posting about more than just your business and how great you are. The purpose of Facebook marketing is to promote your business, but the best way to do this is by building relationships with people. You cannot do this if all you do is constantly promote your business. Aim for 5 informational posts, 3 original content posts, and 2 fun posts per week.

Ignore The Negatives

the word click in a red rectangle with a hook in it and hands going towards the red button
Never use clickbait or you will lose your customer’s trust.

One of the biggest mistakes you can make is to ignore all those pesky and annoying comments people make on your post. If someone decides that they are unhappy with your business and then voice their opinion about it, address it! Do not ignore it or it will hurt your reputation. Nobody likes to be ignored, and by ignoring the negatives, people will think that you lack in customer service. Respond to the comment and then send them a private message to further talk about the issue and find out how you can help.

Use Clickbait, Ever

Everyone hates receiving spam emails, texts, and spammy content. Posting clickbait content is a sure way to lose your customers’ trust and their business. Focus on authentic content that is not misleading. After all, you want to get more traffic to your page, not the other way round.

Why You Should Consider Live Transfer Calls

When you choose to go with live transfers, or warm transfers, you’ll get connected directly to exclusive leads seeking insurance quotes and help. Live transfer calls are typically more expensive than traditional leads, but they’re worth it: using these leads will save you time and increase your chances of signing clients. Working with Benepath will help you further increase the number of clients that you sign, because we have a process that generates real-time exclusive leads who you will have no trouble getting in contact with.

womans hands on a laptop keyboard
Consumers fill out an online form for insurance and when they submit it, it is sent directly to an agent.

How Live Transfers Work

Live transfers are simple. Consumers on the hunt for insurance find our page, enter their zip code, and fill out our interest form. Once they do this, we immediately get the lead on the line and transfer them to you; we will also send their info to you via text, email, and will even link it to your CRM! This way, if you miss the call, you will have their information and can call them back. Being connected directly to a lead who is actively searching for insurance greatly increases the chance that you’ll make a sale.

Benepath offers agents sales-boosting tools that other companies do not. In addition to providing real-time exclusive leads, we also create a custom “thank you” page for you. This means that each lead who we transfer you to will know your name, business, and biography immediately upon completing their interest form. They’ll have seen your face and learned a little bit about you before they even speak to you, and so will feel comfortable with you right from the start.

Benefits Of Live Transfer Leads

illustration of a hand in a suit holding the middle of two balls, one with clock and the other with money.
Using transfer leads will save you time and money!

Save Time

Instead of searching for your own leads or getting the runaround with online insurance leads, live transfer calls allow you to immediately get in contact with the lead. These types of leads guarantee that there will be a lead who is ready to to speak with you, so you won’t need to waste time playing phone tag, sending emails back and forth, and chasing down leads. Instead, you’ll have more time to speak to more leads and make more sales.

Guaranteed Interest

In order to secure a sale, it is important to contact a lead as soon as possible. With live transfer leads, you will automatically be connected to a lead as soon as they express an interest in speaking with an agent. With an online lead you just get the name and phone number of someone who has expressed interest in insurance, but with a live transfer call you’ll be given a lead who is prepared to speak to you and is ready to sign up. This will help you to strike while the iron is hot!

You Know What You’re Getting

Receiving a lot of leads is not all that beneficial to you if those leads aren’t qualified. With live transfers you know exactly what you’re getting; the interested party has already gone through the qualification process before their information is passed on to you. They have also already filled out an interest form so you know exactly what they’re looking for. This will save you from having to filter through individuals who don’t qualify for the insurance options you have to offer.

They’re Exclusive

silhouette of two men with a caucasian hand in the middle drawing red line with arrows on the ends

A live transfer call is 100% exclusive because it is transferred to one and only one agent. These leads are never transferred to another agent or marketed again. Unlike many other companies that sell insurance leads over and over again, Benepath will never share your lead with another agent.

Why Use Benepath?

Working with Benepath means you’ll be able to free up more of your time and increase your sales. We offer you real-time exclusive leads who are warmed up and ready to purchase an insurance plan. You will just have to provide us with the days and times that you are available so that we can send you live transfer calls during your specific hours. In short, we do all the work for you, finding you pre-qualified leads and simply passing them off to you to make the sale. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available!

What the Payroll Protection Program means for insurance agents

 

Congress recently signed the CARES Act to help relieve Americans of the economic impact COVID-19 has had in the US. As part of this stimulus package, there has been a Small Business package included. This $350 billion dollar program is called the Payroll Protection Program (PPP), and independent contractors can begin applying on Friday April 10th!

We put together this video and article to help guide you understand what this program is.

Are you qualified?

Most insurance agents in the US are paid as independent contractors. You’ll know if you are one if you are given a 1099 each year or a W-2. If you were receiving 1099’s, you are an independent contractor and are eligible under this program.

If you are paid by a W-2, your employer, if they have less than 500 employees, can apply and pay you an average of what you earned in commissions over the last 12 months.

Here are the important details of the PPP:

  1. The maximum amount of the loan is 8 weeks of your average previous 12 months earnings (up to 100k), plus expenses for rent, mortgage interest and utility costs – which are no more than 25% of your 8 weeks earnings.
  2. You have to certify that you need the loan due to the impact of the Coronavirus.
  3. The interest rate is 1% and payments are deferred for 6 months.
  4. The loan can be forgiven based on how much you pay yourself plus your actual expenses
  5. There are no personal guarantees or collateral requirements
  6. Whatever isn’t forgiven has to be paid within 2 years

To apply for a PPP loan, you need to contact your bank. Make sure they are a Small Business Association lender, or a SBA lender for short. The SBA is the only association that will be writing the approval for these loans through member banks. The total amount of these loans are limited to $350B, and while that sounds like a lot, it is expected to run out quickly. This means you will want to take advantage of the Payroll Protection Program quickly.

What insurance agents need to know during the COVID-19 pandemic

It’s going to be the buzz word of the century. COVID-19, The Coronavirus, The pandemic. Right now, it has the world’s economy in shambles and people are fearing for loved ones’ well-being. It will go down as the great interruption of the 21st century.

With schools shut down and businesses operating remotely, any sense of normalcy is all but forgotten. Along with personal lives, this same impact is being felt in industries across the country. The insurance industry is no exception to this, and what insurance agents need to know during the COVID-19 pandemic needs to be laid out.

As a lead company that runs marketing campaigns nationwide, we have experienced the digital impact of this virus first hand. We have generated leads digitally for over 10 years in numerous verticals including Medicare supplement, individual health, commercial, and group health. We are seeing wild disruptions in how consumers typically interact with insurance agents in every one of these verticals.

However, we are discovering trends that could help agents maximize sales during this turbulent time. Your adaptation to these discoveries and use of available tools will make the difference.

The impact in numbers

The signs are all around us. At the time of writing this, there has been a 36% drop in the US stock market in a span of 5 weeks. Video streaming rates are so high that some companies are decreasing quality by 25% to save bandwidth. And in some cities, maximum capacity of patients and exhausted resources have become a reality for healthcare workers.

Insurance agent adapting working from home

These extreme statistics are a reality for the entire country. Granted, most are not as severe as those surrounding the medical industry. However, the impact is still considerable.

In the insurance industry, we know that variability in traffic is inevitable. Even when there isn’t a pandemic, our average variability is 3% from day-to-day. Since the COVID-19 pandemic has settled in the United States, we at Benepath have seen as much as a 33% variability in impressions and traffic. An 11x difference. Through discussions with the competitors in the insurance space whom we have a relationship with, we discovered this variability has been universal.

What’s startling is we do this professionally, we specialize in it, can you imagine what the impact is for agents who try to do this on their own?

What does this mean for agents?

Here are the top 3 topics of conversations our sales team and customer service staff is having with clients:

  • Closed offices
  • Need for supplemental traffic
  • Market uncertainty

We’ve seen call centers close their doors temporarily and large agencies having to adapt their standard procedures. While a frightening reality for some workers, this is an opportunity for agents around the nation capable of working from home.

With call centers closed and large agencies’ productivity slowing, fulfillment opportunities now move in the direction of independent agents and smaller agencies to field the demand for insurance. In short; while your personal life may be experiencing disruptions, your sales trajectory doesn’t have to.

However, for agents who typically operate out of an office serving clients face-to-face or visiting their clients’ homes, adjustments have to be made. The question is how do you get “in front” of these potential clients. Social media and advertising are great ways to do this normally, but like previously stated, nontraditional consumer behavior creates a unique set of challenges in the current sales environment.

Board that read "Things To Do: 1) Own Today 2) *left empty* 3) *left empty*

 

So what can you do?

It’s time to think from a perspective of how your clients are spending their time. Because consumers are forced to minimize typical life distractions, consumerism is in a cycle unique cycle compared to standard trends.

To start, adopt new technologies. With the common availability of video chat systems like Zoom, BlueJeans, Skype, FaceTime and so many more, the option of getting “in front” of your client doesn’t have to stop because you can’t be there in person. You can even utilize social media messengers, texting, and personalized video presentations to get your message in your customers hands.

Now may also be the time to work with a digitally focused lead company like ourselves. Companies who have been adapting to this unique set of challenges from the beginning have a leg up compared to most smaller marketing teams or general marketing agencies. At Benepath, we understand where insurance consumers are going to get their insurance coverage needs fulfilled. Because of this, we have started to field a surge in consumers turning to online means to do so.

Another option is to express your availability to your network Insurance agent video chatting with client on computerof clients and offer incentives for referrals. Your clients are on the phone and engaging through social media with their family, friends, and business acquaintances more often during this period. If you can secure head space in those clients, the likelihood of a referral if the topic of insurance comes up increases.

Lastly, make yourself available. Consumers will have new questions, new concerns, and uncertainties about their coverage. The more effectively you defuse their anxieties, the more likely you are to develop a relationship with them that will outlast this pandemic. That directly lends itself to sales down the road.

Resources to help you

We pride ourselves in our motto; Together we succeed. We stand behind this now more than ever. As a community, an industry, country, and part of our interdependent world, we need to support one another. To play our part, we compiled these tools and articles to assist you in these trying times.

  • Benepath agent guide download sample imageAgent Lead Calculator – This tool allows an agent to quickly calculate how many new clients they need in order to achieve their goals (or needs in these circumstances).
  • Agent Guide – This guide lays out disposition data that agents we partner with have reported back to us. Based on best practices and compiled data, we present our findings to help you succeed with your insurance leads.
  • Best Places to Find Online Classes – We compiled a non-bias list of online sources to find classes in skills you want to learn or improve. This may be the perfect tool to help you adapt to the current conditions.
  • Harnessing the Power of Referrals – As discussed above, we believe that the power of referrals could benefit you greatly during this time. In this blog post, we discuss best practices for gaining referrals through your network.
  • Maximize Productivity – Have you heard of Covey’s 4 Quadrant Theory? It’s a simple process to maximize the productivity of your time. Successful professionals across all industries use it to organize their personal and professional lives. It’s time to apply it to yours.
  • Outbound Sales Cadence Insights – Every agent has developed cadences that work for them, but could they work better is the question you should be asking. We recently developed this guide to help audit your sales cadence and provide you with tips to implement better ones.

We are here to help

This compilation is just a sample of the beneficial tools and documents we create for insurance agents.

We are confident that you can make it through this. If you are in need of a partner to help drive profitability or just want to talk about the benefits we can provide to your business, contact us at the number above or fill out the form on the side bar. Together we can help you achieve your goals.

Together we succeed.

PSA: Listen to the CDC and WHO, and for the safety of the nurses, doctors, elderly, and immunocompromised. Lets work together on eradicating this disease.

 

How To Get More Revenue With Drip Emails

Drip emails. These can bring in a lot of revenue for your business. It will help you attract the right subscribers, keep them engaged, and get them to commit to your call to action. These emails offer businesses a new way to communicate with customers, which can lead to more revenue. However, there is a method to being successful with these kinds of emails. It has to be all about relevance and timing. Go about it all wrong, and you will lose customers, and a sale.

What Are Drip Emails?

laptop opened with an opened envelope on it with many unopened envelopes floating out
Drip emails is a marketing strategy. They offer businesses a new way to communicate with customers, which can lead to more revenue.

Drip emails is a marketing strategy. It consists of multiple emails sent out at a specific date and time in order to draw in clients. The emails go to customers after they have visited your site, and sign up for an email list through a form. The emails are usually pre-written, and sent in order to motivate customers to talk with you, and eventually close a sale with them. Consider them baby steps into building a relationship with your customer.

The reason they are called drip emails, are because they are sent out at different times to subscribers to update them on helpful information, products, and notifications over time. These emails should use timing and behavioral triggers to send automated messages.

For example, when you are into a certain product, you generally sign up for their email subscriptions. This way you get to learn all the promotions, new product information, sales, etc. The continuous emails are considered drip emails.

Benefits

Drip campaigns are a great way to consistently grow with time-consuming, demanding or delicate tasks. It will lead to more revenue by luring customers. Not only are you educating your leads, but you are promoting your product, while rewarding them.

picture of graph with bars going up over time with a red marker line above it drawn by a hand with a marker.
Drip emails produce a 119% increase in click rate!

The more you personalize your email, then the more your customers will feel a connection, and more likely to work with you.

More Engagement

Drip campaigns bring in more revenue because it raises engagement with customers. 119% increase in click rate! With these kinds of emails, you will engage more with your customers without having to meet with them. You stay connected with them and it doesnt need your constant attention. These emails should be monitored and tested by marketing teammates, but do not need much creating and sending.

More conversation is created with drip emails. You keep an ongoing conversation between you and your subscribers. You slowly build a relationship with the person, while promoting your brand and product.

How To Create Successful Drip Emails

There are a number of different drip email types. There are the welcoming emails, the onboarding emails which tries to convert free trial customers with nurture. Re-engagement emails tried to pull inactive prospects back into working with your company again, and confirmation emails telling a person their order is complete and thanking them for using your services.

In order to create successful campaigns that will keep your client engaged, you must:

  • Consider the customer– Approach is everything. If the customer is new and inquiring about your business, then a lot of nurturing and relationship building is important. Focus on the customer’s needs and adjust your emails accordingly.
  • Space Out!– Spacing out your emails are important. You do not want to fire emails back to back, and you also don’t want to space them out too far that the customer loses interest. Be consistent and stick to no more than one a day.

    different social media apps on a cellphone screen.
    Try to lead your customers to other channels you have, like social media.
  • Write quality over quantity– Write valuable content to your customers that are short and to the point at first. Get personal and avoid marketing language. Set deadlines and exclusive deals and write compelling messages.
  • Connect Channels– In your emails, make sure to try to lead your customers to other channels you have. For example, if your company is on social media, add in your email “follow us on Facebook!”
  • Test Your Campaigns– Sometimes things will not work. Automated emails should be tended to and you should always reevaluate and adjust to perfect them.

Commercial Insurance Rates are Rising. Here’s Why

No one wants to pay more for insurance, but it is our unfortunate reality. Commercial insurance rates are rising, meaning higher premiums across the board for many businesses. Coverage affected ranges from Business Owner’s Policy to Worker’s Compensation. It is projected that prices will continue to rise throughout the rest of 2019. From underwriting to pricing, these changes come from two major sources: cars and catastrophes.

Vehicles

Auto insurance aside, vehicles have become a major factor in the rise of our commercial insurance rates. You may think “why does this matter to me?” It matters because vehicles are our main source of transportation, influencing our economic structure deeply. Everything you have as a business owner is brought to you by some type of vehicle. With more production and vehicles on the road come more opportunities for accidents to occur. This involves more than just passenger cars.

With our economic boost, we see an increase in areas like construction. Motorized vehicles operate in these zones, causing more concern for insurance companies. More work means more workers are needed to operate these vehicles. It only leads to an upward climb in insurance rates.

There is no easy solution for the car aspect contributing to this climb. We can only wait for legislation to step in.

Catastrophes

We’ve recently experienced a lot of natural disasters. In November 2018, California was ravaged by wildfires. While it is accustomed to fires, these were the worst in years, affecting areas as far north as San Francisco, and areas as richly populated as Malibu. The Woolsey Fire destroyed over 1600 structures (including most of Paradise, CA) and caused the death of three individuals.

Besides fires, hurricanes are a force to be reckoned with annually. In 2017, Texas’ southeastern area, including Houston’s almost 6 million people, were decimated by Harvey. This storm solely caused $125 billion worth of damage. Not to mention the opioid epidemic, which is heavily affecting our medical industry with 60,000 people dying from it in 2016. All of these things only scratch the surface of the disasters our country is experiencing.

This is causing rates to climb between 1-5% for insurance deductibles depending on how close you are to at-risk areas. As people scramble to make sure they are covered more for potential disasters, insurance companies raise their rates. At the same time, claim payouts are in the billions of dollars, forcing the capital in insurance companies to deteriorate. It’s simple supply and demand affecting the market.

While it may not provide much comfort, the reality is that an increase in productivity added to the disaster influx is causing inflation for commercial insurance prices. While it’s mostly liability markets that are affected, the results can be felt by everyone.

How to Sell Health Insurance to 26 Year Olds

When it comes to selling health insurance, there is a niche, often overlooked group that requires a different approach than your average 30-year-old looking to purchase a family plan – the 26 year-olds.

The reason selling insurance to this age group should be handled differently is because, similar to any specified target customer, the needs and wants someone is their mid-20s has are unique. They’re purchasing insurance for themselves for the first time, most likely because the lifespan on their parents’ plans has come to an end.

To help you take on this group, we’ve compiled three key tips to provide agents with some insight on the purchasing behaviors to keep an eye out for when encountering a young adult:

Flexibility

Perhaps one of the primary behaviors of a young adult is a “no-commitment” mentality. Many of these individuals, if single, are not looking to sign off on anything that is permanent. Just look at the recent stats from the U.S. Census Bureau – the average age of first marriage for women in 2017 was 27.4 years. For men, it’s slightly older at 29.5 years. At 26, it would be fair to anticipate that flexibility is appealing.

Unlike long-term plans, short term health insurance provides fast, flexible insurance with many benefits. These plans can be extended up to 3 years, and you can pick your deductible amount from many options. You are also able to drop coverage without a penalty if you want to change to a long term insurance option. Premiums are lower than ACA health insurance plans, and you get coverage as soon as a day after applying. We’d recommend, in addition to providing information on long-term plans, you emphasize flexible short-plans if a 26-year-old sounds hesitant to commit to a purchase.

Partnership

Key trait of the 26 year-olds: they’re online. Shopping, of any essence, is typically done via computer, phone, table, iPod, etc. This generation is used to one-click Amazon Prime purchases. As the professional agent, it’s your job to make insurance shopping the same.

Comparison shopping, which any experienced shopper is familiar with, takes up a significant amount of valuable time. Being the insurance agent, you become the one-stop Amazon Prime Insurance stop. By offering your guidance and comparison of plans – you’re doing the difficult work for them. Prove your expertise by doing proper research to give them a well-rounded analysis of plans, prices, premiums, and more.

In this customer scenario, you are, above all, their teammate. Help them to decide on their preferences. Preferences that a first time shopper does not even know they have. If you can help the average young adult find a quality plan that checks off their boxes, you’ve done your job. Remember: you are there to inform and support them in their selection, regardless of what it may be.

The Overall Price of the Plan

If an individual is a 20-something, as mentioned, they are more likely to be single and childless – but that doesn’t mean they will stay that way. Life events are approaching. Marriage, children, mortgages, retirement plans, etc.

Short term plans are certainly cost friendly. However, the downside of waiting to buy a long-term plan is that they might face higher premiums. Emphasize this to your customer; good deals are attractive to a young professional transitioning into “adult” mode.

Keep in mind that health insurance will not be the only major purchase a 26 year-old be thinking about. These life events are cost sensitive, so for a mid-twenties individual who may be in the early stages of a career, it is not far off to assume the plan should fit a specific budget. Be prepared to provide quality plans at a low cost, especially if the customer sounds concerned about a serious purchase such as this.

You’re The Pro

When establishing rapport with a 26 year-old, you must take into consideration the amount of money they are willing to pay, the coverage they are looking for, the premiums offered, and the term length of the plan. If the individual does not have an opinion on any of these answers, be sure to guide them with explanations.

While you are doing your best to sell a plan, your primary approach should be to educate the customer. You are the professional. Create a culture of Q&A between yourself and your client. If you do this successfully, you will establish yourself as an expert in what you do. Your clients will take notice and refer you to more potential clients, and you will quickly become the go-to for guidance in your network of customers. If you put building trust within your community first – the sales will follow close behind you.

Which Leads to Chase, Leads With More Information or Less?

Leads that come complete with all the information you could possibly need can be considered easier. These leads come ready for you to get on the phone right away and get working. On the other hand, leads that have the bare minimum of information provided require you to obtain it.

Consider this, leads with less information are, in the long run, more expensive because they cost you time to track down information that you need to call them. Therefore, it makes sense to spend a few more marketing dollars initially, in order to buy virtually guaranteed leads that are ready.

Of course, it is your choice when picking which type of lead you want to pursue. Knowing the real cost of obtaining leads and conversions will help agents determine what is best for their work style and the future of their agency.

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