When the Affordable Care Act (ACA) was passed in 2010, then-President Obama made it clear that its f...
Combatting the Impact of Inflation on Your Agency
Inflation is at a record high. It’s affecting everyone, from everyday working Americans to busines...
How To Build Value and Attract the Right Leads
You’ve probably spent a long time planning to start your agency and are finally ready to reap the ...
How Insurance Agents Can Get Out of the Dreaded January Sales Slump
The Medicare Annual Enrollment Period and health insurance Open Enrollment Period are the easiest ti...
4 Types Of Insurance That All Agents Need
As an insurance agent, you spend your business hours finding your clients the coverage they need. Bu...
OEP Checklist: Cross-Selling Do’s and Don’ts for Insurance Agents
The health insurance Open Enrollment Period is almost over, so now is the time to shift into high ge...
5 Things to Think About After the AEP
Congratulations, you’ve survived the AEP like a boss! Now that you can take a breather, do so, but...
5 No-Fail Open Enrollment Marketing Ideas for Your Insurance Agency
The health insurance Open Enrollment Period is here, and for many insurance agents, this is a crazy ...
4 Tips for Surviving the AEP Like A Boss
The Medicare Annual Enrollment Period is a very critical time for any insurance agent looking to ear...
Online Commercial Insurance Shoppers Are Expected to Nearly Double in the Next 3 Years
According to a new survey from Semsee and TrustedChoice.com, independent insurance agents can expect...
A Health Insurance Agent’s Guide to the OEP
The ACA Open Enrollment Period, or OEP, is right around the corner. Once November hits, it will be w...
5 Tips for Agents to Prepare for the Medicare AEP
Investing your time and energy into selling Medicare products is worth it for new agents or agents l...
What is Trigger Marketing?
Anybody who owns a business knows that marketing is very important to growing that business. But it ...
Do You Know Your Decision-Making Style?
To build a successful business, you’ll need to work on a few fundamental skills. One of these fund...
Inside Reality Versus Outside Perception
So, why should customers choose your agency over another? You know the answer to that question: beca...
The 3 Stages of The Conversion Process
Marketing is the key to a business's success. It’s how you reach your audience, and how you guide ...
Take More Deductions for Less Taxable Income
When the taxman comes knocking, you want to answer that door holding the least possible amount of ta...
The Insurance Agent’s Guide to Cross-Selling
Cross-selling is a great way to help your business grow, while helping your clients with their insur...
Increase Retention with Relationship Marketing Strategies
Converting a lead into a customer is great, but you can’t stop there: you’ve also got to turn th...
Setting Up a Business Facebook Page
When it comes to getting your name out there, nothing beats having a strong presence on social media...
Clever Ways To Keep Your Clients Engaged & Loyal
When was the last time you reached out to your clients? If you’re on top of it, good for you! If y...
Independent Agents Face Steeper Competition as Carriers Release Captive Agents
In case you haven't heard, many carriers have been releasing captive agents, and allowing them to be...
Building the Foundations of Your Insurance Agency
Starting your own business can be both exciting and downright scary at the same time. But once you t...
4 Things Every Agency Website Needs
If you’re running an agency, you’re probably constantly investing in ways to market your agency ...
Inflation & Agents: How To Prevent Inflation From Affecting Your Business
Inflation is on the rise, and the cost of everything from fuel to groceries is skyrocketing, making ...
3 Steps for Keeping Your Marketing Funnel Flowing
Are you working on your marketing funnel? Or are you unsure where to even begin? If you’re new to ...
How to Schedule Your Lead Nurturing
Nurturing your leads is very important if you want to convert them into customers. But nurturing lea...
Transitioning from a Captive Agent to an Independent Insurance Agent
When you first decide to become an insurance agent, you have the option to either become a captive a...
Dealing with Changing Customer Expectations
Meeting customer expectations is a must for growing your business. In the past, meeting customer exp...
Helpful Tips for Insurance Agency Reputation Management
Would you buy a product or service from a company with a bad reputation? Neither would we! Your busi...
Inbound Marketing for Insurance Companies, Agencies, and Agents
Want to get your business noticed? Want a leg up on your competition? If you answered yes to these q...
Trouble Connecting? How Your Phone Might Be Sabotaging Your Leads
Have you been having issues reaching leads over the phone? You might be marked as a spam caller by t...
Use the Eisenhower Matrix to Joyfully Declutter Your To-Do List
If you’ve never heard of the Eisenhower Matrix, allow us to change your life. The Eisenhower Matri...
Have You Tried Some of These Lesser-Known Marketing Strategies?
Your marketing strategy is incredibly important: the more people you reach with it, the more success...
Keeping the Lines of Communication Open With Your Customers
As an insurance agent, you need to know that communicating with your clients is vital to the success...
Reasons Why Exclusive Lead Generation Is a Smart Investment
Your leads and customers are everything when it comes to your business. They are the ones who keep y...
Make Your Referral Rewards Program Work for You!
When consumers are looking to make a purchase, where do they turn for help making their decision? So...
Want a High ROI? Here's Where to Begin
If you’ve been trying out multiple marketing tactics to bring in new leads, you’re probably wond...
How SWOT Analysis Can Benefit Insurance Agents
Selling insurance can be complicated, and sometimes getting ahead takes more than just knowing about...
The Day-to-Day Responsibilities of Insurance Agents
Trying to figure out if becoming an insurance agent is right for you? Or maybe you’ve passed your ...
4 Great Benefits of Selling Insurance for a Living
If you've been wondering if going into insurance sales is a good career choice for you, wonder no mo...
5 Tips for Creating Customer Surveys For Your Agency
Every business owner knows that great customer service is the key to success. Offering outstanding c...
Common Frustrations for Insurance Agents
The insurance business can be very rewarding for dedicated agents: not only do you get to help peopl...
How Much Money Do Insurance Agents Make?
We get it: when you’re looking into a career, one of the first things you want to know is how much...
How to Start an Insurance Blog in Minutes
You have probably heard this over and over again: content is king. Adding content, like blog posts, ...
Save Time & Money By Working With Benepath
Whether you are just entering the world of selling insurance, or have been selling insurance for yea...
Could Trade Shows Help Your Business?
We know what you’re thinking: “Trade shows? How is attending trade shows supposed to help grow m...
Starting An Insurance Agency? Here's How To Financially Prepare
Have you decided to start your own agency? If so, congratulations! But getting into the entrepreneur...
How to Determine and Analyze Customer Touchpoints
Customer satisfaction is vital to the success of your business, but improving your levels of custome...
How to Create the Perfect Insurance Agency Logo
Your company’s logo might seem like a little thing, but it’s incredibly important. Just think ab...
How to Know if Your Social Media Efforts Are Paying Off
Social media marketing is one of the greatest tools you can use to put your business in the spotligh...
How To Sell More Health Insurance Policies
Sometimes selling health insurance comes easy, especially if you’ve been doing it for a long time....
4 Stereotypes of a Bad Insurance Agent
Have you ever worked with a bad salesman or agent? You could probably see through all of their tacti...
An Agent’s New Year Checklist For Success
The new year is finally here, and hopefully, this one will be much better than the last couple of ye...
Ways Agents Can Compete Against Direct Carriers
Direct carriers have dominated the insurance industry for a long time, creating constant competition...
7 Tips for Starting an Insurance Agency
If you’ve decided to start your own insurance agency, congratulations! This is an exciting time, w...
Tips for Planning Your Social Media Calendar
If you want to get your business noticed by more people, you have to invest in content creation, inc...
How LinkedIn Features Can Help Build Your Brand
Are you keeping up with your LinkedIn account? You should be: this platform is a great professional ...
Prospecting Ideas for Less Experienced Insurance Agents
Getting into the world of insurance sales is exciting, but it can also be stressful. Trying to estab...
How To Rebut Common Insurance Sales Objections
“I need to think about it.” “I can’t afford it.” “Maybe later.” You hav...
Replacing Your Paid Website Traffic With Organic Traffic
Paid traffic is a great way to grow your business, but after a while you might get tired of paying f...
How You Can Prepare For Open Enrollment
The ACA Open Enrollment Period comes up fast, and can be a stressful time, not only for people shopp...
Ways to Help Clients Avoid Medicare’s IRMAA Surcharges
If you’re working with Medicare beneficiaries whose income is above a certain level, they will hav...
Twitter 101: A Quick Guide for Insurance Agents
Have you been thinking about marketing on social media platforms like Facebook, YouTube, TikTok, and...
How to Get Clients to Click Your Call-To-Action (CTA)
As an insurance agent, the success of your business is based not just on the strength of your custom...
How To Submit An Error Free Application
If you’ve never had a client’s health insurance or Medicare Supplement Plan application get dela...
What To Do When A Client Wants To Cancel A Policy
As an insurance agent, you will most likely be faced at some point with a client who wants to cancel...
The Largest Jump in ‘Cost Of Living’ (COLA) Adjustments In Over a Decade
Every year, Social Security beneficiaries receive a cost-of-living adjustment, or COLA, which usuall...
Creating A Compelling Email Marketing Newsletter
If you aren’t already sending out an email newsletter to your customers, you need to get on it! Wh...
Using Data To Improve Your Clients’ Experience
If you have not been collecting data to help you improve your clients’ experience, you are probabl...
7 Habits Of Highly Efficient Agents You Should Adopt
Your habits, whether good or bad, are a huge part of how you live your everyday life; in fact, 40% o...
How To Set Goals To Really Grow Your Business
More than likely, you’ve got big goals for your career and your business. And that’s great: goal...
Are You and Your Customers Vulnerable to Ransomware?
You’ve probably been hearing the term “ransomware” a lot lately; reports of this type of cyber...
Advantages of Being An Independent Agent
When you enter the world of insurance sales, you have a big decision to make: should you become an i...
What To Know When Switching An Existing Medicare Supplement Plan For Your Customers
When it comes to health insurance plans, not everyone is going to end up happy with their choice, an...
Is TikTok A Good Idea For Insurance Agents?
Growing your business requires a solid marketing strategy, and nowadays that means heading online: y...
What Are Agents Responsible For Under HIPAA?
Before you begin selling insurance, you will need to become familiar with The Health Insurance Porta...
Selling To Medicare Beneficiaries With Different Budgets
As an insurance agent, you know that some customers are on a tight budget - and seniors can have eve...
Selling Insurance Before & After A Storm
Hurricanes and other types of storms can be a problem for people in many areas of our country; those...
Strategies To Prevent Medicare Disenrollments
Medicare clients are arguably the best clients because of the residual income they give you when the...
Products To Sell During Medicare Lock-In Period
When the Medicare Annual Enrollment Period comes around, you know that commissions are about to come...
Overcoming Buyer Hesitation
Buyer hesitation. This is something you’ve probably already come across while selling insurance, a...
How To Sell To A Younger Generation
As we get older, some of us look at the younger generation and say to ourselves, “They think they ...
Let's Talk About Customer Reviews & Testimonials
Review and testimonials. They’re what many agents are chasing, unless the reviews are the kind tha...
How to Work with Medicare Leads With Poor Health
According to the U.S. Census Bureau, the size of the 65-and-older population has grown by over a thi...
The 4 Customer Personality Types & How To Sell To Them
When you get into the business of selling, one of the best ways to become successful (aside from a g...
How To Help Businesses With Worker's Compensation
The past year has been a serious struggle for many business owners, and many who have managed to sta...
5 Ways To Make Your Brand More Appealing To Customers
As the former CEO of Amazon, Jeff Bezos, once said, "Branding is what people say about you when you'...
Top 3 Reasons Agents Fail
Selling insurance is easy, right? Sure, if you’re a veteran and have been doing it for years. But ...
How To Be An Adaptable Agent
The insurance industry is always changing, and this past year has shown just how all the variables t...
Cyber Liability Insurance: A Must For Businesses
Cyber insurance is a must for most businesses, especially now when so much business is being conduct...
Facebook Marketing Do's & Don'ts
Social media is a great tool for expanding your business, because it reaches such a large audience. ...
SEO Tips For Insurance Agents
The rules for how to best utilize Search Engine Optimization, or SEO, are always evolving. In order ...
Cross-Selling Tips To Generate More Revenue
While selling one or two insurance products will generate revenue for you, adding more products will...
Tips For Selling Insurance During Hard Times
Last year was an unusual year. Many people suffered, from business owners to employees who lost thei...
Branding Strategies
In today’s world, you need to be constantly marketing your business. The most important aspect of ...
Do's and Don'ts Of Medicare Compliance
Before you can begin selling Medicare, you must first get your license to sell Medicare products, fo...
10 Online Marketing Mistakes To Avoid
Online marketing is one of the fastest and most effective ways to reach as many potential customers ...
What Does "Ready To Sell" Mean?
When it comes to selling Medicare Supplement Plans, you don’t have to limit yourself to the Open E...
6 Things You Need To Know About Selling Medicare Supplement Plans
Did you know that more than 10,000 people in the United States turn 65 every day? For insurance agen...
Mistakes To Avoid With Video Marketing
We live in a digital age. Many people spend large amounts of time on their phones, often scrolling t...
Content Marketing Funnel Stages
Spend any amount of time scrolling through social media or browsing the internet and you’ll see a ...
Why You Should Consider Live Transfer Calls
When you choose to go with live transfers, or warm transfers, you’ll get connected directly to exc...
Showing Your Clients The Value Of An Independent Agent
Working with an independent insurance agent has a lot of benefits, and it’s important that your cu...
Building Customer Confidence
The secret to growing your business is taking care of your customers. You have to build customer con...
Cold Calling Tips For Agents
Selling insurance is a competitive business. Even if you have the most comprehensive policies with t...
How To Effectively Use Video Marketing
Did you know that YouTube is the second most-used search engine in the world? This makes sense: if y...
Preventing Your Clients From Leaving
Your customers are the foundation of your business, so your number one priority should be holding on...
How To Improve Your Business' Customer Service
If you want to grow your business, then customer service is one of the most important things that yo...
Getting An Appointment With A Direct Carrier
Whether you are a new insurance agent, or an established one, getting an appointment with a direct c...
Ways To Thank Your Customers
It can be easy to put all of your focus on turning leads into sales, and on growing your business, i...
Voicemail Tips To Get A Call Back
Trying to connect with prospective clients over the phone can be frustrating. About 80% of the calls...
Screen Sharing With Your Customers
The saying “a picture is worth a thousand words” holds true, even when it comes to selling insur...
How You Can Nurture Leads With Benepath
As an agent, you understand that most people need a little hand-holding before they are willing to g...
Weak Lead? Or Missed Opportunity?
Weak leads are inevitable. It’s not possible to convert every lead into a sale. But just because y...
The 5 Best Ways To Get Referrals
A solid marketing plan, and using a reputable lead-generating company like Benepath, are great ways ...
What To Share On Social Media
Social media is an extremely powerful tool. In fact, consumers are 43% more likely to purchase a pro...
Email Signature Ideas That Work For You
How many emails do you send in a week? Most likely hundreds. While each email gives you the opportun...
5 Mistakes Medicare Agents Make
A good agent knows that they can only succeed with the help of their customers. Customers look to ag...
Using A Chatbot For A Competitive Edge
As technology evolves, so do customers' needs and expectations. Customers have gotten used to access...
The New Norm: Digital Solutions To Help Customers Most Efficiently
The recent pandemic has wreaked havoc on businesses, forcing some to shut down, and others to find n...
Maintaining A Healthy Work-Life Balance Is Necessary
Are you finding it harder to pull yourself away from work these days? In a recent Harvard study, 94%...
Selling Insurance Based On Value, Not Price
When it comes to selling insurance, the number one concern of customers is often something you don...
The Surprising Yet Effective Marketing Strategy You Never Knew You Needed
If you feel like you’re struggling to bring in new clients, you may need a new marketing strategy....
Taking On Overwhelmed Customers
Businesses have been through tough times lately. Many owners who have managed to stay afloat will be...
2020 Medicare Changes You Need To Know About
New Medicare changes that will impact both current and future beneficiaries have now gone into effec...
Changes To Health Insurance This Year
There are a variety of changes to health insurance plans that have taken effect in 2020. Changes inc...
Create A Network With Other Independent Agents & Get More Sales
Working as an independent agent comes with advantages and disadvantages. The plus side of going it o...
Selling to seniors via video conferencing
The unaddressed truth behind Covid-19 is that until we get a vaccine, those of us who have an increa...
What the Payroll Protection Program means for insurance agents
Congress recently signed the CARES Act to help relieve Americans of the economic impact COVI...
Medicare: The Gift That Keeps On Giving
Selling Medicare Supplement plans is a very rewarding job. Not only do you get to help seniors save ...
Why The First Call Is The Most Important Call
Studies show that around 78% of people say their opinion and perception of a brand permanently chang...
What insurance agents need to know during the COVID-19 pandemic
It’s going to be the buzz word of the century. COVID-19, The Coronavirus, The pandemic. Right...
5 Outbound Sales Cadence Insights Every Insurance Agent Should Know
5 Outbound Sales Cadence Insights Every Insurance Agent Should Know Sales cadences are about more th...
5 Qualities Of A Successful Agent
Looking into becoming an insurance agent? Already one, and looking to become more successful? There ...
How To Get More Revenue With Drip Emails
Drip emails. These can bring in a lot of revenue for your business. It will help you attract the rig...
Scam Alert! Professional Liability Clients Targeted By Fraudulent Wire Transfers
62%. That is the number of businesses that experienced phishing and social engineering attacks in 20...
Captive Agent Vs Independent Agent, Which Is The Right Path For Your Career?
As you embark on a new job in your life as an agent, there might be some questions regarding whether...
Why Trust is Hard to Come By
Trust is the way to sell yourself. People won’t buy from you if they don’t trust that your servi...
America’s Best Insurance Agencies to Work For
Competition between workplaces means good things for employees. Not only are the best agencies more ...
NFL Players in Health Insurance Fraud
Bending the knee isn’t the only contention facing the NFL; this time, there’s health insurance f...
Understanding a Customer’s Needs
The marketing world runs on its customers. After all, without the customers, there’d be no income....
Challenges in a Competitive Career
The insurance industry is definitely a cut above most sales jobs, and it takes a special person to t...
Where to Find Online Courses
The statement “knowledge is power” is well-known for a reason--and with the net, we have access ...
Harness the Power of Referrals
If you’re a small business owner, you’re no stranger to hard work, learning curves, and passion....
How to Stay on Top of the Market
Commerce (and the market system) is like hunting. You need to stay sharp: know the right places, hav...
How to Follow-Up the Right Way
We live in a time of information overload. Let’s face it--your email may just be glanced over if n...
2 Simple Tactics to Build a Solid Customer Relationship
As a freelancer, I have learned over time that the customer connection is your strongest selling poi...
Why People Use the Internet for Insurance (And How to Use It)
The Why The rate of online sales is increasing by the year, and it’s showing no signs of stopping....
How Agents Are Evolving
The insurance industry, and the agents that champion it, are affected by change, just like any other...
Making and Sharing Insurance Commission
If you’re a brand new agent (or someone that needs a refresher), you might be unfamiliar with how ...
Why Become an Insurance Agent?
Any skill is marketable, but none more so than an expert salesman. In America today, the insurance i...
2020 Guide to an Agent’s License
So, you want to be an agent? Congrats on choosing a stable, respected career! Becoming one is fair...
How to Become an Insurance Agent the Right Way
Joining the market as an agent can be super easy, and an amazing opportunity. Anyone has time to do ...
Get Ready For The 2020 Health Insurance Tax
Insurers were given a pass in 2019 by Congress regarding their annual health insurance tax. The reas...
Commercial Insurance Rates are Rising. Here's Why
No one wants to pay more for insurance, but it is our unfortunate reality. Commercial insurance rate...
Medicare's "3-Day Rule" Lawsuit Goes To Trial
There was confusion and misinformation regarding the 3-day rule for skilled nursing facility coverag...
Selling Medicare Is Hard Work
Thousands of Americans are about to turn 65 and they are going to need health insurance. Are you rea...
How to Maximize Your Productivity
As an agent, time management skills have a direct impact on your performance and sales. It goes unsa...
So, How Are Your Writing Skills When It Comes to Marketing Campaigns?
If you’re groaning out loud at this question, then writing is likely something you struggle with ...
I Like Health Insurance Internet Marketing but It Doesn’t Seem to be Working – Why?
There could be a number of reasons Internet marketing isn’t working as well as it could be for yo...
I Already Use So Many Media Platforms to Market Insurance My Head Spins – Now What?
Fair question. The answer may surprise you, but it’s one of the oldest, most used tool in the wor...
What Methods Do You Use to Get Your Products Exposed to Existing/Prospective Clients?
There are so many ways to communicate these days, in fact sometimes there may be just too many to b...
Preaching Insurance to the Choir
Some of your best customers are those that have done business with you for years and know the value...
Are You an Expert Insurance Agent/Broker?
Being an expert in selling insurance, understanding all the policies, what they offer and do not of...
Consumers Love Surprises and Tend to Share Them With Others
This observation is definitely applicable to insurance marketing. Insurance can be interesting, fun...
How to Sell Health Insurance to 26 Year Olds
When it comes to selling health insurance, there is a niche, often overlooked group that requires a ...
How Else Can You Become a Creative Insurance Marketer?
Strive to create a positive emotional feeling such as joy. Emotional marketing has been around for ...
Be Scientific in Your Approach to Insurance Marketing
This isn’t as difficult as it may sound. It just involves a bit of thinking outside the box. ...
What Did You Include in Your Insurance Marketing Campaign, Besides a Business Card?
Ok, you maybe sent a magnetic business card or calendar, but what else? Was there anything or item ...
How Did Your Marketing Piece Look?
Yes, looks matter when it comes to marketing items such as letters, flyers, mailers and so forth. W...
Is Your Insurance Marketing Eye-Catching or Boring?
If it’s boring and even you don’t really recall the last campaign you sent out, it’s time to ...
Let Your Confidence Shine Through
Although this may sound like a counterintuitive idea, many new health insurance agents just startin...
Make Appointments to Suit the Potential Clients Schedule
This one tip can be overlooked more in the breach than the doing, and the thing is, it can cost you...
Do Not Forget to Follow Up
This tip doesn’t always go over well with busy health insurance agents who don’t always have ti...
Selling Group Health Insurance Can Be Highly Profitable
Selling group health insurance can be highly profitable but there does need to be a method to how y...
Which Leads to Chase, Leads With More Information or Less?
Leads that come complete with all the information you could possibly need can be considered easier. ...
Should You Buy Leads or Work For Someone Who Provides Them?
How you choose to handle insurance leads is strictly a personal choice. While you may follow the sug...
Educating Your Prospective Medicare Clients Pays Off
Selling insurance is not just about sales. Educating your target audience is an important aspect of ...
Staying Organized Is Important
It goes without saying that selling insurance requires organization. That said, selling insurance is...
Health Insurance Is A Good Companion For Final Expense Insurance
Back to the burial insurance, or final expense insurance. If you sell this type of a policy alongsid...
Selling Insurance? Know Your Product
Often insurance agencies sell more than one health insurance policy. Agents need to be able to sell ...
Cutting Corners With Your Marketing Dollars?
A proper marketing campaign is the key to success. The last thing you need to be doing is cutting co...
Hard or Soft Sell?
If you usually go for the hard sell, stop. Consider how the person on the receiving end feels and th...
The Difference Between AEP and OEP
Medicare Supplement, Medicare Advantage, Medigap, Open Enrollment, Annual Enrollment. There are so...
Are You A Problem Solver? Then Selling Insurance Is For You
You have no doubt heard that old saying: “Don’t bring me problems. Bring me solutions.” This i...
Become The Best By Doing The Best
It is all about integrity, reliability and your strive for excellence. It is about being known for y...
How Many Times Do You Thank Your Clients?
Gratitude is an important factor of customer service. Generally, there is a formula for expressing g...
Being Reliable Is A Major Plus For Insurance Clients
One of the most competitive advantages you can have as an insurance agent is being reliable. If you ...
Yes, Technology Is Still The Leading Way To Market Online
But now, it’s technology that you want to be more “personal” or you may wish to consider using...
Benepath Agent Success Series Webinar - Calling Like a Professional
How do your phone communication skills size up according to your clients? Closing sales for insuranc...
Check Out The Competition
Yes, check out what the competition is doing. Do they offer something you could improve upon? Are th...
There’s Still The Phone You Can Use to Market
Just when you thought cold calling, or using the phone in making a sale is dead, along comes the rea...
Could Medicare Lead Calls Be Your Answer?
Medicare enrollment is on the rise across the country. According to Mark Farrah Associates research...
Use Conference Lines or Online Meeting Rooms to Promote and Sell Group Health Insurance to a Number of Companies
In today’s marketplace, we need to be mindful of the trend toward more personal service, easier ac...
Encourage Customers/Clients to Write Reviews About You and/or Your Agency
Let’s face it, asking for a review is one of those things that make you think twice about the qual...
Are You Not Generating Enough Income Selling Insurance?
Selling health insurance can be difficult. However, as with a lot of things, how difficult selling i...
How Many Social Media Platforms Should You Invest In?
Moving on to add in another social platform to help you sell insurance is a strictly personal choice...
The True Value of an Insurance Lead
As and agent, your bottom line is one of the most important performance indicators to your business,...
Is Google Ads' ROI Worth the Cost per Acquisition?
In internet marketing there is a variety of sources that help contribute to a company’s goals in m...
Summer Seasonality of Insurance Consumers
Seasonality affects every industry slightly different. Just like landscaping companies see more volu...
How You Use Your Social Media Will Make or Break Your Insurance Sales
Social media can be fun to use, a good place to meet new people, find and share new ideas and even s...
Always Be Honest With Leads and Customers
Telling the truth is a great value. In the age of the internet it is too easy to be swayed by fake s...
Do Not Be in a Rush When You Join a Social Media Platform
When you first join any social media platform you may be feeling excited and eager to begin posting ...
Know Thy Social Media to Make Sales
This cannot be emphasized enough. Knowing the platform you choose to work is key. Having extensive k...
Social media is an Ideal Marketing Vehicle to Sell Insurance
Of course using social media is fairly iconic in the digital age, but if you want to sell insurance ...
Keep Things Simple When Designing an Email Marketing Campaign
Email marketing campaigns are valuable to both the insurance agency and their clients or potential l...
Lead Generation Strategy Improvements
At Benepath, we strive to provide leads that our clients disposition as most likely to be closed. In...
Frequent, Spammy and Uninformative Emails are a Huge No-No
Insurance agents and their agencies need to have a clear understanding of email as a marketing tool....
Email Marketing Campaigns Need to be Relevant
Email marketing campaigns are essential growing any insurance agency. When done right, email marketi...
Targeting Email Marketing Campaigns to Audiences
Email marketing campaigns, just like all marketing, need to be targeting various segments of your in...
Marketing Email Subject Lines Should be Catered to the Audience
Subject lines are the introduction and invitation for your audience to read the information you are ...
The Subject Line of an Email Marketing Campaign is Most Important
All of your health insurance email marketing campaigns start with the subject line. The subject line...
Colorado’s Short-Term Health Plans Now Cover Essential Health Benefits
As of last year, President Trump allowed short-term health insurance plans to be extended up to thre...
Google Ads Daily Trends
At Benepath, we pride ourselves in our search engine marketing (SEM) efforts for providing o...
2018 Google Trends Knowledge Sharing for February
2018 was a year of discovery and growth for our team, and we have made some interesting discoveries ...
Why A Lead Generation Company Using Dedicated Medicare Supplemental Insurance Forms Is Best
The main reason to buy leads culled from Medicare supplemental insurance forms is that those forms a...
Medicare Leads That Sound Good Versus Those That Are Actually Good
Real-time Medicare supplement leads are a goldmine for health insurance agents looking to build thei...
Benepath Introduces Commercial Insurance Leads That Work
Benepath is pleased to announce its new product line of exclusive commercial insurance leads, connec...
Your Primary Marketing Goal is Customer Loyalty
It is a fact that many businesses churn new customers and spend large dollars doing it, while not al...
Customer Marketing an Effective Strategy
The bottom line in relationship marketing is that it takes time and you cannot rush people. It may t...
All Customers Are Not Created Equal
Unfortunately you cannot build a relationship with all your customers. Nor should you realistically ...
How to Talk to New People About Insurance?
Sure, this happens to everyone. You have never met the people at the table where you are enjoying a ...
Marketing Needs and Customer Needs Do Not Always Align
It is inevitable that you and your customers will not have the same point of view on insurance. In f...
Attracting Customers Through Relationship Marketing
Make no mistake, marketing insurance is more about marketing relationships than about straight marke...
What Is Better Cold Insurance Leads or Warm Insurance Leads?
In the world of insurance agencies, there seems to be a never-ending argument between two camps, the...
Are You on the Lookout For Leads?
Are you always on the alert for leads during your day? Being alert to possible customers is one of t...
Do You Have All the Training You Need?
While you may think you have all the training you need, the real question is do you still keep on tr...
Communication Skills are Key for Developing Your Agency
You may be thinking, you are a good communicator. You call leads, make appointments, talk to walk-in...
Do You Know How to Sell Yours Product?
While this may seem like an unrelated question to insurance marketing, it is a valid one. Not everyo...
Frantic to Get Large Numbers of Leads?
Leads are the uncontested lifeblood of your insurance agency – the best way to grow. So what are s...
Does Your Insurance Agency Send Out Newsletters?
Newsletter are agents’ best friend. This form of marketing is easy and effective. Newsletters will...
Blog About Personal Insurance Stories and Interviews With Other Insurance Experts
In the insurance industry there is always a lot of competition. However, at the same time, there are...
Creating Free Guides For Your Readers
People looking for tips on buying the right kind of insurance for their particular needs are always ...
Still Do Not Know What to Blog About?
For a company, such as an insurance agency the question is easy enough to answer. You need to unders...
Stuck For Blogging Ideas?
Have you felt like you run out of ideas for blogs? Not to worry, here are some ideas: What are the m...
Make Sure Your Blogs are Well Constructed
Blogging is not simple, you have to make sure that each blog post you write is properly written, sup...
How To Make A Good First Impression In Phone Sales
Seven seconds is the average length it takes to make a first impression. If you make a good first im...
Do You Have An Insurance Blog?
Sure, blogging takes time, but it also happens to be free and a good venue to inform existing and po...
Ever Thought About Squidoo to Market Your Insurance Agency?
Ever thought about trying something different to market your insurance agency? For instance, have yo...
Insurance Marketing Made Simple With Planning
A well thought out marketing plan can make or break an insurance business. We all know that if we w...
Master the Phone, It Is Your Best Marketing Tool
Sometimes making a phone call to someone about buying insurance is difficult to do. Even with a scri...
Have You Determined What Your Best Marketing Technique is for Maximum Exposure?
Sometimes knowing what you want to accomplish to grow your insurance business is entirely different ...
Are You an Expert at Assessing Your Existing and Potential Customers?
By being an expert at assessing your existing and potential customers, we mean do you understand you...
Have You Updated Your Website Recently?
It is never too soon to update your website. In fact, if you cannot recall when you last did some up...
Consider Webinars for your customers
Have you given any thought to marketing to you customers via webinars? If not, this is the t...
Want to be Successful Selling Insurance? You Need a Consistent Way to Market Product
Selling insurance can be a challenge. No one would really argue with you on that point. That said, i...
What is SEO Optimization for Insurance Agents
So you have established an insurance agency, what is next? You will need a website, but not just any...
Ever Thought About These Tips For Insurance Marketing?
While the internet is saturated with insurance marketing advice, there are a few established techniq...
More Great Insurance Marketing Tips
In 2018 the big trend is volunteering. This is a great way to grow your agency. Volunteering provide...
More Insurance Marketing Tips
So, you want to do something different in marketing your insurance agency. What could you possibly d...
What is the First Thing an Agent needs to Get Into Business, Besides a License to Sell Insurance?
As you set out to establish your own insurance agency, you may be asking, what is the first thing I ...
How Does an Insurance Agent Come Up with Good Marketing Ideas?
One of the first things insurance agents find out when they get into business is that they did not r...
What is Relationship Marketing and How It Benefits Insurance Agents
Agents who may be new to the business or who are struggling with obtaining leads, need to remember a...
Carefully Implement Personal Development in Positive Thinking and See Improved Agent-to-Client Interactions
While various studies and research emphasize the benefits of positive thinking, insurance agents sho...
A Short Guide on How to Manage and Avoid Bad Leads
All insurance agents more or less experienced will have to face bad leads in their sales careers. De...
Generating Your Own Leads to Market Your Insurance Business, a Cheaper Option?
The idea of generating your own leads to market your insurance business is appealing to all insuranc...
Tracking your daily activities and how it can help a marketing campaign
No many insurance agents track everything that they do because they view this as a time consuming ta...
Insurance agents need personal development too
Personal development is something that all insurance agents need to pursue during their careers. You...
Successful insurance agents are focused agents
The first step to a successful agency is staying organized. Have your goals, objectives and an actio...
Making and keeping track of your goals and objectives
Do you find it hard to stay organized? Have you forgotten to do something during your work day? Have...
Do you have a marketing action plan?
Planning for success is not a simple. In fact, establishing a plan of action for your agency is a mu...
So, you want to sell insurance – do you have a clear goal?
Do you have a clear goal when selling insurance? This may be a surprising question. After all to be ...
Are you busy or productive?
While you might think being busy must mean you are being productive, you would be wrong. There is di...
Can mimicking an insurance sales leader move you ahead?
In the insurance sale industry, some outstanding and effective sales leaders stand out. These people...
Want to leverage time working with leads?
If you want to be able to work with the best leads and have even more time to do so, use only the be...
Do you work to set up a personal connection with your leads?
If the answer is yes, you are more than halfway to a wonderful career in sales. If you said no, do n...
The beginners guide to leads
If you are at the beginning of your insurance sales career or a new employee looking for a review, h...
Do you know that the difference between marketing and prospecting leads?
To accomplish your agency's business goals, you need to establish a sales and marketing platform. An...
Are you committed to the success of your agency?
Are you committed to your development and the development of your business? Do you take action worki...
How to Stay on Course Marketing You and Your Insurance Agency
Insurance marketing is not as simple as it may seem. And to get where you want to go, you need to ma...
Opening an Insurance Agency, the First Year
Launching your own insurance agency can be a daunting task. Where do you start? What marketing strat...
Insurance Marketing Means Remaining a Diligent, Perpetual Student
If the thought of remaining a student of insurance marketing seems depressing, it should not be. It ...
Do You Know How To Effectively Market Your Insurance Agency?
Sometimes selling a product is vastly different than promoting an insurance agency. It is helpful to...
What is your marketing strategy?
Maintaining a strong relationship with clients is the key to growing your agency. Often, however, ev...
Continuous Income Selling Medicare Supplement
Medicare Supplement is a great way to earn continuous income without putting in the extra wor...
How your attitude affects your sales performance
A great attitude is the cornerstone to any successful agency. While your attitude and outlook is you...
Generating Leads Using a Script, in Your Own Voice
In the insurance sales industry, obtaining potential leads is only the initial step. To generate bus...
Four steps to maintain a good attitude and gain leads
The most successful agents live by the mantra of: 90% of sales is mental. A good attitude is highly ...
Know your audience: How to market your agency on the internet
A well-planned marketing strategy will help your agency generate a customer base. Your marketing str...
A successful insurance agency begins with a group of like-minded agents
Why would it matter if you have agents in your office that think and work like you do? It matters be...
Lead Your Way to Success Selling Insurance
Successful insurance sales lead to growth in your agency. What you will chose to do to obtain these ...
Three habits of successful insurance agents
Insurance does not sell itself, no matter how good a policy it may be. It is your job to educate and...
Exclusive leads versus non-exclusive leads
Obtaining leads can often take one of two ways, through non-exclusive lead generation or exclusive l...
How can insurance agencies use customer knowledge to their advantage?
Insurance agencies have always been focused on sales however, customer knowledge has become a key ma...
Grow your insurance business through social media marketing
Insurance agents can also utilize social media to further their business growth. Social media platfo...
Starting your own insurance agency
We all know people that thought they could just jump into selling insurance and make a good profit i...
Striking a balance between insurance features and pricing
While you do not want to price yourself out of the market or severely limit your business growth, pr...
Selling insurance needs to have a focus and a goal
Anything can be sold provided it is marketed effectively. So when it comes to selling insurance, do ...
Trump Signs Executive Order Diminishing Obamacare and Promising Relief
On October 12, 2017 President Trump signed an executive order that will dismantle the Affordable Car...
Why is Obamacare so expensive?
Obamacare is expensive for one reason... ...it ended underwriting; the ability to deny coverage to p...
Customer service is the key to success of any agency
Do not overlook the outstanding value of customer service that goes above and beyond the call of the...
What is your hook?
What is your hook as an insurance agent? More specifically what is the edge that makes your product ...
Efficient marketing of prices and features
When selling insurance, the competition is going to be marketing the same or very similar policies t...
Number one tip: Seek expertise and support
Although it may feel sometimes that you are only reliant on yourself when selling insurance, that is...
Three habits for successful agents
Some of the best insurance agents will tell you that having habits or routines regarding your proces...
When growing your brand stay focused, consistent and persistent
All agents will experience moments of struggle while growing their business. However, regardless of ...
Never lose sight of the numbers
Insurance is a numbers game and effective insurance agents stay active and constantly measure their ...
Ways to improve your sales
They key to selling insurance is based in the sales conversation between agent and client. If you fi...
