Keep Benepath Newsfeed Blog

When the Affordable Care Act (ACA) was passed in 2010, then-President Obama made it clear that its focus is to make health insurance accessible to all Americans. One of the main ways it does that is by allowing everyone to buy their own health coverage on the individual Marketplace. Fast forward to 2021, and the…

Inflation is at a record high. It’s affecting everyone, from everyday working Americans to businesses, and insurance agents are not immune to it. This is not only because customers are becoming more reluctant to invest in insurance policies, since they’re spending so much on everything else in their lives. It’s also because the cost of…

You’ve probably spent a long time planning to start your agency and are finally ready to reap the rewards. Actually, jumping in and getting started building your business can be quite scary. Especially since you’re entering a pretty competitive environment. To stand out from the competition, you’ll have to find ways to build your business’s…

The Medicare Annual Enrollment Period and health insurance Open Enrollment Period are the easiest times for you to grow your clientele, earn commissions, and keep your business booming. Now that the AEP and OEP are over, though, you might be finding it a little more difficult to drum up business. You might be wondering how…

As an insurance agent, you spend your business hours finding your clients the coverage they need. But what about you? Does your business have the coverage it needs? Here are the top 4 types of insurance you, as an agent, should have. 1.Errors and Omissions Insurance We know that the last things you’re planning on…

The health insurance Open Enrollment Period is almost over, so now is the time to shift into high gear. The best way to drive revenues during the OEP and increase customer retention rates is by cross-selling. Cross-selling not only boosts your bottom line and retention rates, it also increases value for your customers, so it’s…

Congratulations, you’ve survived the AEP like a boss! Now that you can take a breather, do so, but don’t hit pause for too long! Post-AEP is an important time to make sure that you’re on the right track for next year.  During this time, you should begin organizing all of your new enrollments from the…

The health insurance Open Enrollment Period is here, and for many insurance agents, this is a crazy and overwhelming time. Not only will you be trying to manage new leads, but you'll be trying to take care of client requests and renewals. All of this while trying to stay organized, and dealing with any other…

The Medicare Annual Enrollment Period is a very critical time for any insurance agent looking to earn commission and help grow their business. During this time, you’ll have the opportunity to resell to current clients and bring in many new clients. But first, you will have to create a perfect checklist to follow to ensure…

According to a new survey from Semsee and TrustedChoice.com, independent insurance agents can expect a significant increase in online commercial insurance buyers over the next three years. The survey showed that around 42% of agents have been seeing an increase in commercial opportunities since the start of the pandemic in 2020. With such an increase…

The ACA Open Enrollment Period, or OEP, is right around the corner. Once November hits, it will be without a doubt one of the most overwhelming and hectic times for insurance agents. Not only will you be trying to catch up with current clients, who might have changing needs, but you will also have to…

Investing your time and energy into selling Medicare products is worth it for new agents or agents looking to expand their product portfolios. But it is exactly that: an investment. And now that the Medicare AEP is approaching, you’ll be heading into one of the most stressful times of the year, because these 8 weeks…

Anybody who owns a business knows that marketing is very important to growing that business. But it might take a little more thought to determine exactly what kind of marketing will work best for your business. There are so many ways for an independent agent to market their business, and it can be overwhelming to…

To build a successful business, you’ll need to work on a few fundamental skills. One of these fundamental skills is the ability to make decisions effectively. And while this is one of the most important skills that someone running a business needs, it’s also one of the hardest to learn. So how can you work…

So, why should customers choose your agency over another? You know the answer to that question: because you’re great at what you do, right? But that’s just the inside reality of your business. That’s not what leads see right away; they have an outside perception of your business, which might be different from what you…

Marketing is the key to a business's success. It’s how you reach your audience, and how you guide the entire customer journey from beginning to end. But marketing is not just about getting the word out there, it's about communicating and developing relationships with consumers. And that’s no simple thing: in fact, some businesses struggle…

When the taxman comes knocking, you want to answer that door holding the least possible amount of taxable income. Why? Because lowering your taxable income will ultimately put more money back into your pocket, and who doesn’t want that? Once you know the common deductions that you are entitled to as an insurance agent, you…

Cross-selling is a great way to help your business grow, while helping your clients with their insurance needs at the same time. It’s a win-win! But some agents might hesitate to cross-sell, thinking that their efforts will backfire and that they might seem pushy.  Consider this: according to one study, 60% of insurance consumers feel…