Life Insurance Leads

As and agent, your bottom line is one of the most important performance indicators to your business, but are you considering all the factors? In the lead business, we often hear a lot about agents return on investment (ROI) or their cost per acquisition (CPA). Though our communications, we discovered something that most agents don’t…

Having dreams about a successful insurance agency is the best way to build for the future. Part of those dreams must include how successful you shall be working and converting leads. Dream large. Dream small. But remember to take action on those dreams, no matter what size they may be. If a dream feels overwhelming…

If you don’t have it all together when you make calls to leads and remember that each step toward selling insurance needs to be followed diligently, you may not be as successful as you would like to be. It is hard work to call people you do not know and try to sell them insurance.…

Calling an insurance lead is usually the first step to getting to know your potential customers. It is, however, not the only way to keep in touch with them once you have made the initial contact. These days a large number of people use social media for a variety of reasons, and if it can…

When first starting out selling insurance, it’s sometimes hard to know where to start getting leads. They don’t grow on trees and no one wants to hit on all their family members and still get invited to Christmas dinner. The best place to start is to contact a lead generation company that has a good…

While you may have some skepticism about finding life insurance leads in a market that is struggling to maintain some sense of balance in the face of the economic mess the country is in, there are people that do recognize that this is actually the best time to buy life insurance. Just like a depressed…

No matter where you find your leads, how many you buy, where they are located and so forth, the lead itself is only a part of the equation. If you do not work the lead, it dies. It’s just that simple. If a lead comes in that happens to be in real-time, then you need…

No, they do not generate their own leads. They buy them and resell them. Just about 90 percent of the lead generation companies online today do not garner their own leads. Do the math. If these companies are buying leads that have already been worked and they resell them to you, then you are likely…

Very few people want to sit down with an insurance agent, or anyone else for that matter, and talk about death. However, one of the greatest concerns people have is having enough money for final expenses. Funerals are far more expensive than many people realize, and many also do not understand that their total costs…

Remember that your potential and existing customers have dreams, hopes and plans, just like you. Put yourself in their shoes and figure out what they would want to know, what they need to buy to protect their family and how to have financial security for them if something happened. Listen to the dreams. Often therein…

Remember a lead looking for insurance is looking for something in particular. You need to find out what that something is to be of service to them. Are they looking for financial security for their family if something happens to them? Do they want death benefits? Term insurance? Insurance for their children? Medicare supplements? Enrolment…

Almost every insurance agent in the business has, at one time or another, tried to source leads on his or her own. Some succeed. Most do not unless they opt to buy leads from a lead generation company. Sure, some lead generation companies have terrible reputations and if you buy leads from them, expect the…

It never pays to jump the gun on buying life insurance leads and not know exactly what you want and need. Marketing dollars need to be spent wisely, so do your research first. How do you manage your life insurance leads? Do you know what you want? Who you want to approach? Where you want…

To maintain a steady flow of potential customers, an insurance agent needs leads. Cold calling is dead. Word-of-mouth referrals are good. But insurance leads are the best. Chasing leads is one of the most anxiety-causing tasks any insurance agent has to deal with on a daily basis. Word-of-mouth referrals? Direct email campaigns? Social media? What…

Even though an insurance agent may be working alone in his or her office while calling leads, they are not doing anything alone. Life insurance leads are all about networking. The worst thing that can happen to any business, including an insurance agency, is to run out of sources for more leads. While social media…

Working hard does not necessarily mean working smart. If you have been in the insurance business for any length of time, you have likely learned there is an enormous difference between working hard and working smart – but that the two can go together. Working hard often means nose to the proverbial grindstone while not…

Your agency does so many things and handles health insurance to group insurance, and just about everything in between. Market it that way. It opens many more doors for you when sourcing potential customers. First, buy the exclusive health insurance leads then use social media as part and parcel of your multi-platform marketing campaign. Having…

What do you need to do to keep your end of the customer/insurance agent relationship going? If your message doesn't contain a call to action like, “Click here for further information on term life insurance,” potential customers have nothing to do. So of course they leave. If you want to keep the relationship alive and…