Group Health Insurance

Selling group health insurance is all about helping people. At the end of the day, the more people you connect and form relationships with, the more opportunities you’ll have to make sales. While this fact of the insurance game is why so many people decide to get into the industry — to communicate with and…

Businesses have been through tough times lately. Many owners who have managed to stay afloat will be looking for new commercial and group insurance policies. This will bring new customers to your door, and many will be understandably overwhelmed by recent events. These customers will be upset and will be looking to you for help.…

It’s going to be the buzz word of the century.  COVID-19, The Coronavirus, The pandemic.  Right now, it has the world's economy in shambles and people are fearing for loved ones’ well-being.  It will go down as the great interruption of the 21st century. With schools shut down and businesses operating remotely, any sense of…

Insurers were given a pass in 2019 by Congress regarding their annual health insurance tax. The reason was that the government was concerned about consumers’ out-of-pocket costs. However, if the ACA’s health insurance tax resumes as planned, this ‘free pass’ might be over and insurers will face a $15.5 billion tax bill in 2020. The…

Selling group health insurance can be highly profitable but there does need to be a method to how you approach this kind of sale. The first thing you need to do is focus on your target market. This is not the time to be scattered when devising a sales strategy for selling group health insurance.…

As and agent, your bottom line is one of the most important performance indicators to your business, but are you considering all the factors? In the lead business, we often hear a lot about agents return on investment (ROI) or their cost per acquisition (CPA). Though our communications, we discovered something that most agents don’t…

Calling an insurance lead is usually the first step to getting to know your potential customers. It is, however, not the only way to keep in touch with them once you have made the initial contact. These days a large number of people use social media for a variety of reasons, and if it can…

It should come as no surprise to a seasoned insurance agent that group insurance leads do not always pay off, at least not right away. This isn’t at all unusual because when a big-ticket item like group insurance is being contemplated the prospective buyer usually wants to get as much information as they can before…

There is no sense in buying health insurance leads if you are not going to spend the time to learn about every product you carry. Customers will ask you about the products when you contact them. If you don’t know what you are selling or how it will suit a potential client, don’t kid yourself…

Growing an insurance agency can definitely be an adventure, and no doubt you’re going to make mistakes along the way. That’s good. Making mistakes is a way to grow and learn what not to do. One thing to remember is that marketing, no matter what you are marketing, including an insurance agency, is similar to…

Not a lot people enjoy hosting or running large meetings. Despite starting out with a defined goal and a set topic for discussion, the meetings often devolve into dwelling on side issues brought up as the discussion progresses. In some ways this can be beneficial for you as an agent, because it gives you a…

Medicare supplement insurance is popular for a variety of reasons, but chiefly because it saves American seniors a decent amount of money every year. Today, a career in the insurance industry is a wise choice, particularly if you sell Medicare supplements. They are the main staple of many thriving insurance agencies. Those agencies that have…

The best way to get good group insurance leads is to buy from a reputable lead generation company. Agents often find it difficult to sell group insurance, despite the fact that the policies are quite lucrative when a sale is made. In part, this is because it is difficult to get companies to consider group…

The better you know your product, the faster you can close a sale. Most employers know they need group health insurance, but they do not have the time to study the options. They rely on you to inform them about pricing, details and the implementation of a given policy at a business like theirs. If…

Stop and think a bit about how leads help grow and expand your business. Sure, you could get out there and do some cold calling, but do you have the time and money to deal with the frustration of having people say flat out, “I don’t want to talk to an insurance agent.” Fine. Those…

Your group insurance leads can pay off in a big way, provided you work them correctly. It’s no secret that group insurance leads that convert can be lucrative to your insurance agency. This is why it pays to have a source of viable, interested and prescreened leads. The more quality leads you have, the better…

Seasoned insurance agents will be unsurprised to hear that group insurance leads do not always pay off (at least not right away). This isn’t at all unusual. When a prospective buyer is considering a massive investment like group insurance, he or she usually wants to find as much information as possible before making the final…

There are 2 reasons why they post odds at the Racetrack: To assess the likelihood of each horse winning the race To determine what your potential winnings could be Amateur bettors might get lucky by picking a longshot because of its creative name (ex. MyROIguy) or the jockey's pretty colors or maybe the horse "winked"…