Nurturing your leads is very important if you want to convert them into customers. But nurturing leads takes time! So what’s the best way to nurture them, and stay on top of where they are in the conversion process? You need to create a schedule to turn the warm leads you receive from Benepath into customers. Since nurturing leads is a balance between too much and too little contact, a schedule can help you find that balance, and lead you toward success.
First Contact
When it comes to making first contact with a lead, you shouldn’t contact them too soon, and risk turning them off; nor should you keep them waiting, or they will choose to work with a different agent. You should plan to send an email or make a phone call within the first 12 to 24 hours after receiving a lead.
Follow-Up
You also need to create a schedule for following up with leads after your first contact, so you can convert them into a customer. We can’t overstate the importance of following up: remember, it generally takes contacting leads 7 to 13 times to convert them! But it’s also very important that you have a schedule for these follow-ups so that you don’t overwhelm your leads and turn them off. You should aim to email them no more than once a week, or call them no more than once a month, but remember to schedule these weekly/monthly contacts, otherwise you risk them forgetting about you.
Nurturing Cycle
After your initial contact, and all of your follow-ups, you’ve hopefully converted your lead into a customer – and you might think that your work is over, but you’re still not done nurturing your customer. Once they become a customer, you still have to continue to nurture them as you did when they were leads so that they will refer you to family and friends, which will bring in more leads for you, and help grow your business.
So what does it mean to continue to nurture your existing customers? Again, you need to set up a schedule for contacting them, so that you don’t fall into the trap of only speaking to them during their annual renewal. Instead, you should be contacting them throughout the year, and providing them with information about events that are going on, or resources that will help them. When it comes to scheduling contact with them, consider adding dates that are important to them (such as their birthday, or their children’s birthdays) as times to send good wishes, or celebrating the “anniversary” of them becoming your customer.
Ready-to-Buy Leads
When you work with Benepath, receiving reliable, exclusive leads is the easy part. We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents, and gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture the leads, we are behind you every step of the way. You’ll find, though, that our leads do not need much nurturing because they are ready to speak with you and buy your product! But if they do need some nurturing, follow the effective ways mentioned above to seal the deal. To get more information, fill out the form below or call 866-368-0377.
