Inbound Marketing for Insurance Companies, Agencies, and Agents

Want to get your business noticed? Want a leg up on your competition? If you answered yes to these questions, you need to get working on your inbound marketing! Inbound marketing is the best way for you to build relationships and tailor your offerings to each customer’s needs. But what is inbound marketing, and how exactly do you get your message out there? 

Getting Startedshoes with the word start in front of them

Inbound marketing is a style of marketing that focuses on attracting customers to you. It’s a great alternative to more traditional, or outbound, marketing, which seeks out customers and tries to get their business with things like cold calls, email blasts, and direct mail. Customers these days are a little wary of that kind of outbound marketing, and instead tend to want to feel like they are in control of the choices they make, and to do their own research into the businesses they choose. 

So, if you can tap into that desire by being there with engaging content and helpful advice when they come searching, inbound marketing can be great for your business. It can bring a good amount of traffic to your website and build trust with prospects, and eventually turn them into customers. One of the first and best ways to get started with inbound marketing is to focus on your current customer’s questions and use those to create content. 

Give The People What They Want!

How do you answer the questions that customers have? You have to begin by putting yourself in your customer’s shoes. If you were looking for insurance, what would you want to know? What would you be searching for on the internet? 

In general, most customers will want to find information on these 5 things:

  1. Price – The price of a product is most people’s number one issue, especially since the cost of living continues to rise. Customers will want at least a ballpark figure for insurance plans; it’s important to be as transparent as possible when answering this question so you can build trust with your leads. 
  2. Comparisons– Most people will do some shopping around, and will want to compare their options before pulling the trigger. They want a side-by-side comparison of plans, so you should create some content based on the differences between their options. For example, you can do a comparison of insurance companies or specific plans: gold vs silver vs bronze, etc.
  3. Drawbacks – Not everything about insurance is perfect, but it’s your job to show prospects that insurance plans are all about protection, and purchasing one means they won’t have to deal with a large bill after receiving care. You can build trust by creating content that shows you understand and are being honest about the drawbacks of certain plans, such as high deductible plans.
  4. Reviews– Highlighting positive reviews is super important, because referrals are everything when it comes to business growth. Provide some customer testimonials to show that you can be trusted and that you offer excellent value and service. And if you have negative reviews? Address them promptly and respectfully, and use them to your advantage. 

Inbound Marketing Tactics

the word SEO circled with little bubble around
Creating meaningful content that customers need is a great way to attract new leads and keep current customers.

Your inbound marketing strategy should include content that you create and share in multiple ways. The main thing is to focus on helping people, rather than just selling to them, since sharing important information will make them trust you and trust working with you. 

Again, inbound marketing is all about getting customers to come to you, so you need to (as inbound marketing experts say) “attract, engage, and delight” them with your content. You can start doing this by creating an engaging and resourceful website that will answer the questions of the average customer looking for insurance, as well as by posting regularly on social media. 

While engaging on social media, pay attention to the questions you’re being asked by prospects, and use that to create valuable content, which can take the form of a blog on your website, or any number of other creative forms. For example, you can create videos and infographics, or even offer free downloadable guides. If you have a strong online presence and can answer the questions people have, you will be the person they turn to when they are ready to buy insurance. 

If you are looking to grow your business, Benepath can help! We offer exclusive leads who are ready to buy, all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Reasons Why Exclusive Lead Generation Is a Smart Investment

Your leads and customers are everything when it comes to your business. They are the ones who keep your business going, bring in more business through referrals, and help your business grow. But you can’t simply rely on your current customer renewing their plans to keep your business growing, you will also need to bring in new leads. We get that generating leads is one of the toughest parts of your job, so if you’re feeling a bit stuck on ways to find them, it’s time to consider exclusive leads, like those that Benepath offers. 

So why are exclusive leads a smart investment for an agent? 

gold trophy
Exclusive leads give you a competitive edge over the competition.

They Give You A Competitive Edge

Exclusive leads are a smart investment because they give you a competitive advantage. With an exclusive lead, you are their first point of contact; they will talk to you and only you, which increases your chances of making a sale. Getting exclusive leads is more of an investment, but the result is worth it: you will convert the lead to a customer in less time than you will with other leads, leaving you more time to do other things!

They Are Quality Leads

Tired of getting leads who just aren’t ready to buy, or who insist they don’t need insurance or help with it? With exclusive leads, you don’t have to worry about those issues. Exclusive leads are leads who are ready to buy, which saves you time and money.

They Offer Demographic Advantages

People always need insurance, but you can’t sell to everyone in the country, so you have to focus more on leads in your region. With exclusive leads, you can target more specific demographics in your area. You can set specific filters for geographic location, age range, risk, desired benefit amount, and so forth, allowing you to target your ideal customers more effectively.

They Don’t Depend on Brand Awarenesshands shaking in a laptop screen

If you have just started selling insurance, and you have not had time to build your brand awareness, exclusive leads are perfect for you! People like to work with businesses they have heard of or that they have a certain perception of, but with exclusive leads, you are the only one talking to the lead, so they will not be bouncing around agencies looking for help. You are their first point of contact, so they are more likely to put their trust in you and the knowledge you can provide, as well as the insurance plans you are offering them. 

If you are looking for new exclusive leads to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Make Your Referral Rewards Program Work for You!

When consumers are looking to make a purchase, where do they turn for help making their decision? Some head to the internet, but a huge amount look to their family and friends for information about a business or product. In fact, 9 out of 10 customers trust a recommendation that they receive from someone they know. This is something that you should be taking advantage of! And you can do so by creating a referral rewards program for your current customers, so you can pull in more leads for your agency. If you aren’t sure how to get started on building the right referral rewards program for your business, have no fear! With a little work, and using the following tips, you will have a successful referral rewards program in no time.

What Is A Referral Program?

A referral program is a growth marketing tactic that encourages existing customers to recommend your services and business to their friends, family, and colleagues. Otherwise known as word-of-mouth marketing, the purpose of these referral programs is to attract new leads who will be a good match for your business. Referral programs are a great way to get qualified leads who are a good match for your agency because these leads will be familiar with your business and its reputation through someone that they know and trust personally. These programs tend to be worth the work you put into them: according to Nielsen, people are 4 times more likely to buy when referred by a friend. 

Creating a Successful Referral Rewards Program

woman blowing confetti from a book
Think of something fun for your customers that they would want to participate in.

1. Make It Fun

The first step to creating a referral rewards program is to brainstorm ways to make yours fun and enticing enough that your current customers will want to participate in it. And a great way to get customers interested is to offer a reward to those who participate, so they will be more likely to take the time to engage with the program – and an extra added bonus will be that they’ll feel appreciated! You can offer things like gift cards for a local coffee shop or scratch-off tickets. Think of things that you would like to get, and make it fun!

Don’t limit the rewards to just the customers whose referrals end up buying from you, but you can also consider creating a tiered referral program. For example, the base level can receive a $5 gift card, and the second tier might get a bigger prize like a restaurant gift card, or maybe even a gas card. 

2. Know Your Customers & Spread the Word

Who are your most loyal customers? Target the customers with whom you have built a great relationship, and make sure they’re the first you add to your referral program. But don’t stop there: keep on adding customers to the list!

The next thing you will need to do is build a campaign to reach the customers you have chosen so you can spread the word about your referral rewards program. Write an email with a brief description of your fun program and send it out, remembering to check in once they’ve received the info, as well as to stay on top of your program. Make sure you’re giving out rewards earned in a timely fashion! Remember, too, to mention the program to any new customers. 

3. Showcase the Winners

silhouette of people standing on a platform labeled 1-3
Show off the winners of your referral program to entice other customers to participate.

Oftentimes customers will not want to participate in a referral program because they think it will be a waste of time, or they won’t actually get anything. You have to show everyone that your program is real and that you’re doing what you’ve promised to do. You can do so by showcasing your winners! Post about your customers and their rewards on your social media accounts and/or website, and share news about your program and those who have benefited from it in a newsletter that you send to current customers and prospects. 

Word-of-mouth is one of the best ways you can get new customers and prospects to notice your business and want to work with you. Take the time to plan out your perfect referral rewards program and share the news with your loyal and long-time customers – then get ready for the new business to flow in! 

In the meantime, if you are looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Want a High ROI? Here’s Where to Begin

If you’ve been trying out multiple marketing tactics to bring in new leads, you’re probably wondering if the work you’re putting in is worth it. When you put your money toward marketing, you want that investment to come back to you at least two-fold, so you need to calculate if you’re getting a return on investment that’s worth the money you’re putting in. Some marketing strategies might have worked for you, and some of them might have failed, but if you’re struggling with your marketing, we have some fool-proof ways to get a high ROI.

Focus On Current Customers

Are you spending all of your time (and money) focusing on marketing that will bring in new prospects and leads?  Getting new customers is important, but don’t forget that your current customers are your bread and butter. When you market to your current customers, you can sell more policies, boost your retention rates, and get more referrals. 

In fact, one major study found that cold calling prospects led to a closing rate of 11%, whereas referral prospects had a closing rate of close to 40%. This means that the chance of successful sales nearly quadrupled when prospecting from referrals, proving there is a lot of value in marketing to existing customers, retaining them, and keeping them satisfied so you can continue to get referrals.   

Email Or Social?hand holding a cell phone with conversation bubbles coming out of it

The debate over which is the better marketing tool is a long and ongoing one between many agents, and those in the business world in general. So does focusing on social media or email marketing get you a higher ROI? It might surprise you to find out that when you post something on Facebook, you often have only a 1 to 2% chance of followers seeing your post and interacting with it, but email marketing has an open rate of 21.7%. We’re not saying that you shouldn’t focus on posting on social media as part of your overall marketing strategy, but if you want to reach more people, you should focus on your email marketing list.

Automated Marketing

Have you thought about automating your marketing in order to make things easier for you? Many agents use automated marketing to free up valuable time, so they can spend it on other aspects of their business, such as customer service or actually selling insurance. Automated marketing involves campaign email marketing and posting on social media, all of which are predetermined, programmed, and executed using marketing automation software. The program can set up marketing campaigns and track web visitors, as well as measure the performance of your marketing campaigns. According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%).

Work With Benepath

paper airplanes flying towards a red target
Benepath provides you with ready to buy leads, and the tools to succeed.

But what if you are looking for an easier and cheaper way to get a high ROI? Well, consider taking advantage of the amazing benefits of Benepath! This is one sure way to guarantee the biggest bang for your buck.  We manage 100% of our own marketing, utilizing search, content, and social media to generate leads and deliver them to agents across the country. We use your feedback to make continual improvements to our campaigns so you can maximize your sales. We will provide exclusive ready-to-buy leads so you can speak to more interested consumers and start making more sales! Your time is important, so work more effectively with our exclusive leads.

Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

4 Great Benefits of Selling Insurance for a Living

If you’ve been wondering if going into insurance sales is a good career choice for you, wonder no more! Becoming an insurance agent, especially an independent agent, is a smart career choice for many people because not only does this profession only require a high-school diploma, once you become good at it, you can make six figures. If you have great people skills, are always willing to learn and stay informed, and want to help people, selling insurance is the perfect career move for you. Being an insurance agent offers many rewards other jobs simply do not offer.

1. You’ll be your own boss

One of the biggest benefits of working as an independent insurance agent is the ability to be your own boss. As an independent agent, you don’t have to answer to anyone but yourself: you create your own schedule, set your own hours, and remain in control of how successful your business is. You don’t have to answer to anyone about meeting your numbers for the month or request time off from anyone. Being your own boss, you get to determine what works for you while still growing your business.

2. You can make more moneypile of hundred dollar bill stacks

Another great benefit of being an independent agent is that you’ll be able to make more money than you would if you were working for someone else’s business. Instead of putting money into someone else’s pockets, you will be growing your own business, and making money for yourself.

Not only that, but the longer you work in the industry, the more money you will earn. Unlike working for a company that sets your salary, if you sell insurance, you can make as much money as you want. The more insurance you sell, the more customers you acquire, and the more renewals you have, the more money you will see go straight into your pockets.

3. You get to genuinely help people

If you’re interested in helping people, selling insurance is the perfect profession for you. Instead of helping another business earn money, you will be helping customers on a personal basis. That means, as an independent agent, you’ll not only have job security and steady income growth, but you’ll also get the satisfaction of helping others stay safe, healthy, and financially secure by finding them the right insurance plan.

4. Insurance is something that will always be needed person's hand coming out of a laptop holding a life savor floatie giving it to another hand out of a laptop across

Need we say more? Insurance is something that everyone needs, so the insurance industry will always be around. And as an insurance agent, you’ll always have customers, since people always feel more secure with their insurance-buying decisions when they have a knowledgeable person like you to help them.

Selling insurance is a rewarding career, with many benefits, as long as you can find prospects who are ready to buy. If you are just starting out as an agent, you might find bringing in leads a little bit difficult. Even if you’re an experienced agent, you might find it a little harder than usual to bring in leads during slow periods, so if you need to grow your customer base, Benepath can help. We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. 

Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

5 Tips for Creating Customer Surveys For Your Agency

Every business owner knows that great customer service is the key to success. Offering outstanding customer service can create a cycle that will bring you endless revenue: make your customers happy, and leads will continue to flow in because of the excellent reputation given to you by those happy customers. And the opposite is also true: if you fail to provide great customer service, you will struggle to grow your business. But how exactly will you know if your customers are happy, or what areas you need to improve on so you can provide the best service possible? The best way to gain knowledge about your clients so you can deliver the best possible customer service is to use customer surveys.

How To Create A Useful Survey

When creating a survey, the first thing you need to do is make sure it is concise and focused enough that it will give you a snapshot of exactly what your customers are looking for from your business. So to build a useful survey, you should:boxes all around one main box in the middle with arrows pointing from each box to the middle one

  1. Clearly define the purpose of your survey–  What is it exactly that you want to find out? For example: do you want to get an idea of how satisfied customers are with your service and your products, how likely they are to do business with you again, or what other products they are interested in learning more about? 
  2. Keep the survey short– Studies have shown that shorter surveys have better response rates. Remember, most people don’t want to sit down and fill out a survey for 10 minutes or more. 
  3. Let customers know how long the survey will take– Make sure you let your customers know just how short the survey is because this will make them more likely to complete it. For example, point out that the survey will take less than a minute of their time, so they will be more inclined to fill it out.
  4. Keep the questions simple– Make your questions as specific and direct as possible, and avoid using any jargon or abbreviations that people will not understand. Try to use yes or no, multiple-choice, or rating scale questions to keep things simple.
  5. Use incentives to encourage people to take your survey– Offering a small gift card or other incentives to entice people to take the time to answer your survey can work wonders, just make sure that you abide by the rules of your specific state.

How To Implement Customer Surveysillustration of a man in a suit with a website screen and 5 stars underneath it

Once you have created your customer survey, it’s time to put it into action. Surveys can be mailed out to customers and prospects, or given in person, over the phone, or in an email newsletter. Once you have decided how you want to deliver the survey, the next step is to get them to your customers. If you choose to conduct the survey online, there are services out there that you can use to make it easier to collect the information and review it. These services include:

  • Survey Monkey– Free for up to 100 responses per survey.
  • SoGoSurvey– Free end-to-end survey design, distribution, and analysis platform.
  • Survey Gizmo– Has a monthly fee, but no limit to the number of surveys. 
  • Constant Contact– This email marketing tool also has a survey tool. There is a fee for this service. 

Once you have created a survey and distributed it, make sure to analyze each survey that you receive back from customers and prospects. Address any complaints or concerns, and respond to as many comments as you can (even the positive ones). Analyzing each and every response that you receive will help you get a better understanding of where your business stands, will help you see things through your customers’ eyes, and will show you where you can really grow your business. 

If you are looking to grow your business, Benepath can help! We offer exclusive leads who are ready to buy, all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Save Time & Money By Working With Benepath

Whether you are just entering the world of selling insurance, or have been selling insurance for years, your goal is probably the same: to continue to grow your business and earn more commissions. But on your way to your goal, there might be times when you hit a bump in the road, or when things slow down, especially outside of Open Enrollment Periods. These times can leave you struggling to find new leads, but you can save time and money trying to grow your business by working with Benepath. Here’s how.

Save Timeperson in a suit holding a tablet with a clock over it

Trying to bring in more prospects and leads can be pretty time-consuming, and you might even be overwhelmed trying to think of new and creative ways to attract leads and prospects to your website or your business. You might end up feeling like you spend all your time in front of your computer, blogging, emailing, and trying to market yourself in as many ways as you can. 

But if you work with Benepath, you can save a ton of time, because we always have a constant flow of leads who are ready to buy signing up on our website. Letting us provide you with these leads will mean you’ll have more time to focus on how to better serve your leads and existing customers.

Save Money

A survey of representatives of the insurance agents, brokers, and service industry in the United States found that the sector spent around $953.75 million on advertising in 2020 alone. This probably doesn’t come as any surprise to you: the cost of things like the web hosts you use for blogging, paid ads, and other marketing techniques can add up quickly. It might even seem as though you are putting way more money into advertising each month than you should be for the amount of traffic and leads you’re getting. 

gold piggy bank

But you can cut all of these costs at least in half by working with Benepath. The low price of our exclusive leads will help you save hundreds of dollars each year, and provide you with more leads, which will only put more money into your wallet!

Not only can Benepath save you time and money, but we can also help you nurture your leads and improve your customer service skills. When you work with Benepath, receiving reliable, exclusive leads is the easy part. We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents, and gives them a feeling of connection with you right from the start. And while it is up to you to nurture your leads, we will be behind you every step of the way. You’ll find, though, that our leads do not need much nurturing because they will be ready to speak with you and buy your products! 

To get more information, fill out the form below or call 866-368-0377.

How to Determine and Analyze Customer Touchpoints

Customer satisfaction is vital to the success of your business, but improving your levels of customer satisfaction can be tricky. If you feel like you need a little bit of help in that department, you should first determine what your customers’ touchpoints are, so you can zero in on them and make changes to meet their needs and expectations. If you don’t know your customers’ touchpoints, no worries, we can help you figure them out and analyze them so you can make them work in your favor.

What Are Customer TouchPoints?hand touching a star shape

A touchpoint is any time a potential customer comes in contact with your business – before, during, or after working with you. This is your brand’s point of customer contact from the beginning to the end, starting from initial contact with your customer, whether it is intentional or not. For example, scheduling a meeting with a customer initiates an intentional touchpoint, but if they reach you through your website, or after seeing ratings and reviews from other customers, this is an unintentional touchpoint. 

How Do You Identify Your Touchpoints?

Inventory Your Touchpoints

To identify your customers’ touchpoints and make sure that customers are satisfied at every step of their journey with your business, you should create a process map. The map will identify the touchpoints, or all the ways a customer encounters your brand throughout the customer life cycle:

  • Acquisition
  • Determination
  • Decision-making
  • Cultivation
  • Profiling
  • Termination and win-back

Take these touchpoints and group them where they occur in the customer life cycle. Include every manner in which customers encounter your brand, such as:

  • Website, blog, social media
  • Emails, newsletters
  • Calls
  • Customer surveys
  • Sales contracts
  • Ratings and reviews

    customer life cycle infographic in the shape of a colorful flower
    Understanding a customer’s life cycle can help you determine what the touchpoints are and how to rate them.

What’s The Purpose?

After you’ve done this, you will need to identify the purpose behind each of these touchpoints, which becomes easier after grouping them according to their position in the customer life cycle. Your purposes can include:

  • Developing a lead
  • Influencing a decision
  • Building loyalty
  • Making a sale
  • Solving an issue

Rate Impact

Once you have identified your touchpoints and their purposes, you will then have to rate their impact. Which touchpoints resonate most with customers? Which ones bring in more customers and satisfy their needs most effectively? For example, will an email make your customers want to renew their plans? Or would a phone call? 

A  touchpoint analysis is a great way to assess how customers perceive your brand. Each touchpoint has its own impact, depending on the situation and needs of your lead/customers. The best way to find out how effective your different touchpoints are is by creating a scale from 1 to 10 and rating each touchpoint’s impact and effectiveness. 1 is the highest impact and 10 is the lowest: if a touchpoint creates more interactions and drives value, rate it higher up the scale. After this, you can create a plan that will improve customer retention, increase sales conversion, and cultivate brand loyalty!

Touchpoint Action Plan

Trying to figure out how to increase customer satisfaction and increase sales when you have so many different touchpoints can be overwhelming. So, once you have identified and sorted the touchpoints on your list from above, create an action plan for the ones that rate higher than a 5. We recommend starting by focusing on the ones that seem like the easiest wins, and by looking at something you can change that will have a real impact on how customers view your business. You can:

  • Develop an outreach plan for customers that are coming up to their renewal times by sending them regular email/SMS alerts starting 5-6 weeks before the renewal date. This will increase customer satisfaction and retention. update written on a cellphone's screen
  • Improve your website, blog, emails, and social media presence. This can cultivate brand awareness and loyalty.
  • Focus on cross-selling opportunities: according to one study, 69% of customers want agents to contact them about the coverage they might not have, and 81% are receptive to information from their agent about how to save money. This will focus on increasing sales conversion.

Touchpoints are important to identify, so you can improve them and boost your business. Remember, customers are your most valuable asset, so you should always be looking for ways to improve your customer experience, including identifying and focusing on your touchpoints, analyzing them, and seeing where you should make improvements. 

In the meantime, if you are looking for a push in the right direction, Benepath can help. We offer exclusive leads who are ready to buy, all you have to do is tell us when you are available to work with them! Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available!

To get more information, fill out the form above, or call 866-368-0377.

How To Sell More Health Insurance Policies

Sometimes selling health insurance comes easy, especially if you’ve been doing it for a long time. But even agents who have been selling health insurance for a long time sometimes struggle to sign more policies. There are times when things slow down no matter how experienced you are at selling, such as when the OEP is over, or during tough times when many people choose not to buy plans. Even if you’re going through a slow down, there are ways you can sell more policies, and make enough in commissions and keep your business going strong no matter what. You just have to know how to navigate your way through the market, and know what people want and need.

Step Up Your Word-of-Mouth Referralsillustration of two people next to each other with word bubbles

There might be no better way to sell more health insurance policies than by making sure as many people as possible know about your business. One of the best ways to do that is through good old-fashioned word-of-mouth: in fact, Nielsen reports that 92% of consumers believe recommendations from friends and family more than advertising. So get out there and ask family members, friends, and current clients if they can spread the word about your services to their community, make sure they let people know that you can help them find an affordable plan that covers their needs. Another way you can get your current clients to help spread the word is by offering incentives, such as gift cards, if they get you a successful referral. 

Use Health Insurance Associations

Health insurance associations can connect you with direct carriers and other local agencies/agents. Being a part of an association can help you get your foot in the door to selling more insurance from different companies. Some companies will even send leads to you.

Go The Extra Mile

Did you know that some healthcare providers will email or post information pertaining to Open Enrollment or ways to find great health insurance? If you can gain the trust of a local doctor, maybe even your own PCP, you can have them share information about your business and how you can help their patients buy affordable health insurance. 

You can also reach out to local businesses and ask them about their current health insurance plans; ask if they are interested in seeing the prover network for the insurance companies you represent. Let them know that you can help them add more options to their employees, and save them more money. 

Provide A+ Customer Service

illustration of a person with headset on in a orange circle
Good customer service is key to your business’ success, so go the extra mile and back to them as soon as possible.

This is undoubtedly your ace in the hole when it comes to selling more insurance, keeping current clients, getting referrals, and turning leads into customers. In fact, 90% of Americans say customer service is the deciding factor when choosing whether or not to do business with a company. Not only that, but consumers say they will pay 17% more to do business with firms with great reputations for customer service.

So what will make you stand out from the crowd when it comes to customer service? Good customer service entails going above and beyond selling a plan: you will need to help your lead understand their options, answer all of their questions, and always get back to them when they call or email. Even if someone is not ready to purchase a plan, make sure to be kind, and reach out to them at another time to see if there is any way you can help. And if it doesn’t turn into a sale? Well, they will remember you for your kindness and help, and possibly refer you to others. 

Get Exclusive Ready-To-Buy Leads!

If you’re looking for more ready-to-buy leads, you can rely on Benepath. We offer you real-time exclusive leads who are warmed up and ready to purchase an insurance plan – all you have to do is tell us the days and times that you are available so that we can send you live transfer calls during your specific hours. In short, we do all the work for you, finding you pre-qualified leads and simply passing them off to you to make the sale. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available!

To get more information, fill out the form above, or call 866-368-0377.

Ways Agents Can Compete Against Direct Carriers

Direct carriers have dominated the insurance industry for a long time, creating constant competition for independent insurance agents. And it can be very hard for independent agents to compete against them: direct carriers use tactics like continually slashing prices, and they spend billions of dollars every year on advertising to lure in as many customers as possible. They’re even trying to muscle in on the one area where independent agents often do better – customer service – by getting feedback from surveys so they can improve client experience and increase brand loyalty. All of this means it’s much tougher for independent insurance agents to win clients, which is not ideal for your commissions, or for growing your insurance agency/business. But what if we told you there were ways that you could compete with direct carriers and get more sales?

Create Loyal Customers

illustration of a woman on the phone while looking at a computer screen
Create loyal customers by checking in on them from time to time, not just during renewal time.

You know what direct carriers’ sales teams have? Disgruntled customers. Oftentimes customers are unhappy with their carrier’s representative. You can take advantage of this and compete against these direct carriers by creating  loyal customers; the best way to do this is to keep up with their life and know what their needs are, as they might change throughout the year. Try to build meaningful relationships with your customers by remembering to add the little personal touches that make going to your business more appealing than using a big carrier. For example: 

  • Keep in touch with your customers by asking them to fill out a survey 
  • Handwrite welcome cards to new customers
  • Take the time to call your customers before their plan is going to renew to review their insurance needs. 

These things might seem small, but it will mean a lot to your customers if you are thoughtful, provide them with the information they need, and help them to the best of your abilities when they need it.

Work With Multiple Carriers & Take Advantage Of Their Resources

If you work with direct carriers, you are less likely to have to compete against them, especially because you’re selling plans for them, while earning a commission at the same time. And if you’re working with direct carriers, make sure you take advantage of their resources; you don’t need to try to fix every problem on your own. Direct carriers have service centers, which can help you improve your efficiency and customer satisfaction, so take advantage of those! Statistics show that agents who utilize these service centers report 46% more business. 

Market Yourselfsocial media outlets

As stated, direct carriers are constantly trying to improve their customer service and market themselves to attract new customers. The best way to combat this and grab more leads/clients is to market yourself, and your agency! Create a website, and post on different social media platforms about yourself and your business, as well as info about what’s going on in the insurance industry, and make it clear what you can offer people. The more people hear about you, read testimonials about your business, and see how knowledgeable you are, the more likely they will be to reach out to you for help. And don’t forget, the differentiator between you and direct carriers is the relationships you develop with your customers. 

But What If You’re Struggling To Find Customers?

You have options! If you are looking for more ready-to-buy leads, come to Benepath. When you work with Benepath, receiving reliable, exclusive leads is the easy part: we provide you with real-time leads through a secure process, and give you a customized thank you page so your leads will be ready for your call. To get more information, fill out the form above, or call 866-368-0377.


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