1. Appeal to a broad market needing insurance Let’s say you buy insurance leads from a lead generation company and you like how they work. You like the higher rate of conversions and the fact the leads are pre-qualified. It’s a nice way to do business – but – you feel like you are missing […]
Looking for Cheap Insurance Leads? You Get What You Pay For
We’ve all heard that old saying, “You get what you pay for.” The moral of that homily is never more graphic when it comes to buying a cheap tool to build a project. It breaks down or just does not work the way you wanted it to work and you end up having to go […]
AEP is Here for Medicare – Work it to Your Advantage
This is the perfect time to focus on your Medicare customers. The Medicare Annual Election Period is at hand. It can be confusing for your regular and potential clients to keep the various annual election periods (AEP) straight. For Medicare Advantage/Part C and Medicare prescription drug plans there is an annual period to sign up, […]
3 Simple Tips When Selling to Internet Life Leads
When it comes to using internet leads, there is a distinct set of tasks associated with the lead when you receive it. One of those tasks will be choosing how to approach the prospect on the phone. Literally, we must choose some words to say that get us to the desired outcome. When it comes to “things […]
Effective Marketing Approach written by Kirby Thomas
Recently, Benepath sent out a social networking blurb. I am a “fan” of social networking, but sometimes I fall short since the task of managing several forms of social media can be time consuming. This is true especially when the number one thing on any given day is the all important transaction that occurs when we sell something. In […]
Health Care Reform Ruling Coming Soon
A critical decision is looming at the end of the month which will decide the fate of Health Reform. The ruling is to determine whether the Patient Protection and Affordable Care Act is unconstitutional. It is argued that Congress can not force people to buy health insurance or tax them for failing to pay the […]