What Are Shared Leads?
Shared leads are contacts of potential clients who are interested in a health insurance policy. Unlike exclusive leads, shared leads are distributed or sold to more than a single agent. While the competition is naturally a bit higher with shared leads, don’t worry! To ensure that our shared leads are of the highest quality, we use predominantly search engine marketing tactics. This gives agents the best chances to make contact with consumers, and convert them into satisfied clients, since they were recently searching for a health plan.
Why They’re Worth the Investment
Cost Effectiveness
One of the top benefits of shared leads is their cost-effectiveness. Since shared leads are sold to multiple agents, the cost per lead is substantially cheaper than exclusive leads. This enables agents to purchase higher volumes of these leads without overspending. You can then allocate the money that you save to other marketing efforts or areas of need. If you have a restrictive budget, or you’re simply trying to save some money, shared leads are truly a game changer!
Broad Reach
For agents working with individuals from various backgrounds and locations, shared leads are the perfect tool. Since these leads aren’t confined to a single agent, they generally include consumers from various demographics, geographic areas, and phases of the purchasing process. This helps broaden your pool of potential clients, to help you tap into niches you may have not been aware of. There’s no cause for concern if you have specific lead preferences. We also have shared filtering options, which we will discuss later.
More Volume, Faster Turnaround
In the world of insurance sales, time is of the essence! If you don’t want a lengthy lead generation or sales process to hold you up, shared leads are a great solution. Since shared leads are oftentimes purchased in bulk, you gain access to hundreds of contacts within minutes. This enables you to respond quickly, and simply move onto the next lead if you are not making any headway. While we all want to turn every lead we purchase into a sale, in reality, that likely won’t happen. Instead, the next best thing is having a plethora of leads at your disposal, so you can maximize your productivity.
Test New Sales Strategies
Shared leads also provide you with the opportunity to improve your sales techniques. By working with a variety of leads, you can experiment with different sales methods, voicemails, messages, follow-up strategies and more! Since you’ll have more lead volume, you can now afford to mix things up a bit and learn from what works best. Shared leads also serve as a great way to get new, inexperienced agents started, since the stakes are lower. Instead of guessing on which tactics will succeed, shared leads provide you with insightful real-world feedback.
Benepath’s Shared Health Leads
At Benepath, we stand as the top, trusted provider of shared health insurance leads. This unique solution gives you access to a broad range of prospects, while still maximizing your return on investment. Since every lead is vetted for quality and intent, you just have to focus on what you do best — closing sales! Now that we’ve explored the benefits, let’s jump into what you can expect when purchasing shared health leads from us:
Pricing per lead varies depending on:
- Which filter(s) you prefer, or if you prefer unfiltered leads.
- The volume of leads purchased per week.
We offer the following filtering options:
- Household Size: Unfiltered, 1-2, 3-4, 5+.
- Household Income: Unfiltered, $60k-$80k, $80k-$100k, Over $100k.
- Age: Filter for ages 26-60 years old can be applied for an extra cost.
- Generation Method: Google/Bing filter can be applied for an extra cost.
- Volume of Leads Per Week: 50+, 250+, 500+, 1000+.
Please contact a Benepath representative for additional information or details pertaining to our health lead products.
