When the Affordable Care Act (ACA) was passed in 2010, then-President Obama made it clear that its focus is to make health insurance accessible to all Americans. One of the main ways it does that is by allowing everyone to buy their own health coverage on the individual Marketplace. Fast forward to 2021, and the…

Combatting the Impact of Inflation on Your Agency
Inflation is at a record high. It’s affecting everyone, from everyday working Americans to businesses, and insurance agents are not immune to it. This is not only because customers are becoming more reluctant to invest in insurance policies, since they’re spending so much on everything else in their lives. It’s also because the cost of…

How To Build Value and Attract the Right Leads
You’ve probably spent a long time planning to start your agency and are finally ready to reap the rewards. Actually, jumping in and getting started building your business can be quite scary. Especially since you’re entering a pretty competitive environment. To stand out from the competition, you’ll have to find ways to build your business’s…

How Insurance Agents Can Get Out of the Dreaded January Sales Slump
The Medicare Annual Enrollment Period and health insurance Open Enrollment Period are the easiest times for you to grow your clientele, earn commissions, and keep your business booming. Now that the AEP and OEP are over, though, you might be finding it a little more difficult to drum up business. You might be wondering how…

4 Types Of Insurance That All Agents Need
As an insurance agent, you spend your business hours finding your clients the coverage they need. But what about you? Does your business have the coverage it needs? Here are the top 4 types of insurance you, as an agent, should have. 1.Errors and Omissions Insurance We know that the last things you’re planning on…

Do You Know Your Decision-Making Style?
To build a successful business, you’ll need to work on a few fundamental skills. One of these fundamental skills is the ability to make decisions effectively. And while this is one of the most important skills that someone running a business needs, it’s also one of the hardest to learn. So how can you work…

Take More Deductions for Less Taxable Income
When the taxman comes knocking, you want to answer that door holding the least possible amount of taxable income. Why? Because lowering your taxable income will ultimately put more money back into your pocket, and who doesn’t want that? Once you know the common deductions that you are entitled to as an insurance agent, you…

Independent Agents Face Steeper Competition as Carriers Release Captive Agents
In case you haven't heard, many carriers have been releasing captive agents, and allowing them to become fully independent agents. Insurers have realized that customers want to work with independent agents who can offer them many different kinds of plans from different carriers, not just plans that are tied to one specific carrier. Because of…

Transitioning from a Captive Agent to an Independent Insurance Agent
When you first decide to become an insurance agent, you have the option to either become a captive agent or an independent agent. Being a captive agent means you will work for one insurance carrier and be paid commissions from the one specific insurance company that you work for. On the other hand, if you…

Helpful Tips for Insurance Agency Reputation Management
Would you buy a product or service from a company with a bad reputation? Neither would we! Your business’ reputation plays a huge role in how people perceive you and your company, and in determining whether people will work with you. That’s why it’s important to make sure you have a stellar reputation, especially online.…

Have You Tried Some of These Lesser-Known Marketing Strategies?
Your marketing strategy is incredibly important: the more people you reach with it, the more successful your business will be. That means your marketing strategy needs to be well thought out, and include a variety of tactics to help you stay ahead of the competition. Whether you’ve been putting your agency out there already, or…

Reasons Why Exclusive Lead Generation Is a Smart Investment
Your leads and customers are everything when it comes to your business. They are the ones who keep your business going, bring in more business through referrals, and help your business grow. But you can’t simply rely on your current customer renewing their plans to keep your business growing, you will also need to bring…

Want a High ROI? Here’s Where to Begin
If you’ve been trying out multiple marketing tactics to bring in new leads, you’re probably wondering if the work you’re putting in is worth it. When you put your money toward marketing, you want that investment to come back to you at least two-fold, so you need to calculate if you’re getting a return on…

How SWOT Analysis Can Benefit Insurance Agents
Selling insurance can be complicated, and sometimes getting ahead takes more than just knowing about your products. After all, if you’re an independent agent, you’re also a small business owner, so you have to know how to keep your business growing. One really useful way to make sure you’re doing this is to conduct a…

The Day-to-Day Responsibilities of Insurance Agents
Trying to figure out if becoming an insurance agent is right for you? Or maybe you’ve passed your insurance agent exam and are now licensed in your state to start selling insurance, but are wondering what your new job is going to be like? If you're new to the insurance industry or want to start…

5 Tips for Creating Customer Surveys For Your Agency
Every business owner knows that great customer service is the key to success. Offering outstanding customer service can create a cycle that will bring you endless revenue: make your customers happy, and leads will continue to flow in because of the excellent reputation given to you by those happy customers. And the opposite is also…

Common Frustrations for Insurance Agents
The insurance business can be very rewarding for dedicated agents: not only do you get to help people find great insurance, but you also get to make a good living. But it's not always rainbows and unicorns when it comes to selling insurance. There are some common frustrations that you have to deal with, especially…

How Much Money Do Insurance Agents Make?
We get it: when you’re looking into a career, one of the first things you want to know is how much money you can expect to make. After all, you want to make a good living, even if the profession is your passion. So if how much money you make is a top priority for…