Do You Know Your Decision-Making Style?

To build a successful business, you’ll need to work on a few fundamental skills. One of these fundamental skills is the ability to make decisions effectively. And while this is one of the most important skills that someone running a business needs, it’s also one of the hardest to learn. So how can you work on becoming a more effective decision-maker? The best way to start is to learn about the different decision-making styles, and how they can impact the growth of your business, as well as how you might need to change your decision-making style as your business grows.

So let’s take a look at the main types of decision-making styles, and how they might work for you in different stages of your business growth:

Intuitive Decision-Makercompass in the middle of a heart and brain

This type of decision-maker follows their intuition: when given their options, they will review the information, and make a decision based on their gut feeling.

This type of decision-making is probably not best if you’re just starting out in business, but if you’ve got enough experience, it could work for you: it’s quick, and helps you avoid being distracted by too much misleading or unnecessary information.

Collaborative Decision-Maker

Those who are constantly seeking advice from others before making a decision are known as collaborative decision-makers. The collaborator doesn’t like to make decisions alone, and when they have to make a tough decision, they will ask others for their advice and opinions, and take multiple people’s viewpoints into consideration.

This is a great way to do things if you’re surrounded by experienced people you trust, but it can be slow – and you might fall victim to the old “too many cooks spoil the broth” problem, so be ready to step in and be decisive.

Analyzercomputer, phone and tablet inside a circle

You probably know at least one person in your life who analyzes the heck out of everything – and they’re probably the type of decision-maker known as the analyzer. They are the people who will research every bit of information before making a decision, constantly looking for new information about the situation from as many sources as possible before making a definitive decision.

If you are an analyzer and own a business, you might find yourself struggling to make a decision, especially where fast and firm decision-making is required, so having this style can be a blessing and a curse. This is a good style to stick with when you’re first starting out, since there is an advantage to getting a lot of information from multiple sources before making a rash decision, but be careful that you don’t get stuck on overthinking your decisions to the point where you can miss out on opportunities.

Consensus Seeker

Consensus seekers are the type of people who like to find solutions that work for everybody in the group. This style is very similar to the collaborative decision-making style, because consensus seekers like to get the opinions of others before making a decision. The difference is that this type of decision-maker will not be the final decision maker; instead, they will go with the consensus of the group.

Using this style of decision-making is best if you’re already leading a successful business and have a trusted team around you.

Random Chancerdice rolling

Random chancers have trouble making a decision even after they have done all the research, so they simply make any choice when the time to make a decision comes.

Making decisions in this way is not necessarily the best way to do it, but if you are truly being faced with decisions that seem equal, simply making a choice is better than not choosing at all in most cases.

There are many different kinds of decision-making styles – so which one comes most naturally to you? You might have even found that your decision-making style was different when you first started your business, and has changed as you have grown and become more successful. Just remember: the more you are willing to adapt to change, the better decision-maker you will be.

Looking For Leads?

Being a decisive leader is a crucial part of growing your business, but don’t forget the most important step: building your customer list. And what better way to do this than getting hand-delivered, ready-to-buy leads from Benepath? When you work with Benepath, receiving reliable, exclusive leads is the easy part.

We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents, and gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture your leads, we’ll be behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! To get more information, fill out the form below or call 866-368-0377.

Take More Deductions for Less Taxable Income

When the taxman comes knocking, you want to answer that door holding the least possible amount of taxable income. Why? Because lowering your taxable income will ultimately put more money back into your pocket, and who doesn’t want that? Once you know the common deductions that you are entitled to as an insurance agent, you can make informed decisions in your day-to-day business life to reduce your overall taxable income.

car odometer
You can write off your mileage if you travel to meet with prospects and customers.

What Are Some Common Deductions?

  • Mileage. If you use a vehicle for business, you may be eligible to deduct auto expenses based on how many business miles you drive. A regular commute doesn’t count but if you drive to a client meeting or a conference, keep track because those miles add up and they can be deducted. Download an app or keep track by reading your odometer if you drive outside of your normal commute.
  • Advertising. The IRS allows you to deduct advertising expenses related to business activities and promotions, within reason. If you buy business cards or a Facebook ad, these fall within deductible advertising costs. The cost of hiring someone to design ads for you is also deductible, so be sure to keep a running total of all those costs.
  • Home office. You may be eligible to deduct some of your home expenses under this deduction but the IRS keeps a close eye on this deduction so be sure to only write off your office if it’s a dedicated home workspace used solely and regularly for your insurance business.
  • Memberships. To be a successful professional you need to participate in some extra curricular activities. If you pay for membership of your insurance business-related groups, these can be deducted.
  • Business meals and entertainment. As an insurance agent it’s not unusual to have to entertain clients or other employees, so you should know that those expenses are generally deductible up to 50%.

Staying Organizedpapers in a yellow folder

While these aren’t all the deductions you’re entitled to, it’s a good list to get the wheels turning to see how you can take everyday expenses and use them to your advantage. But if you’re like most people, organizing, saving receipts, and keeping all the information that goes along with tax filing in check, can easily spiral out of control. Find a system that works for you to keep you on track. With so many apps available, browse them all to see if there’s one that will fit your needs. If apps aren’t your thing, use an Excel sheet or Google Docs. Habits take time to establish, the important thing to remember is the more you keep track of, keep records of, and deduct, the less taxable income you’ll have, ultimately putting more money back into your pocket once April rolls around.

To Hire a Certified Public Accountant or Not?

You might be hesitant to spend extra money to hire a Certified Public Accountant (CPA) but because CPAs are experts in their field, you should consider it. CPAs are licensed by the state and must keep up with current tax laws to keep their license. They will find every deduction available to you, they are up-to-date on tax codes, incentives, and programs to get you the most money when you file your taxes.

Independent Agents Face Steeper Competition as Carriers Release Captive Agents

In case you haven’t heard, many carriers have been releasing captive agents, and allowing them to become fully independent agents. Insurers have realized that customers want to work with independent agents who can offer them many different kinds of plans from different carriers, not just plans that are tied to one specific carrier. Because of this, many captive agents have made the transition to becoming independent, which has created more competition than ever for independent agents looking for more leads and customers. This might feel a bit alarming to you, but there are still ways you can stand out from the crowd.

Why Carriers Are Making The Switch

change with orange arrows around it forming a circle
Insurance carriers are switching to independent agents so they can increase profits.

During the Covid-19 pandemic, it made sense for carriers to re-examine their business models, and look for ways to grow while also saving money. Low-interest rates have laid waste to the industry’s ability to grow its accrued revenues over the past few years and captive agents, while well versed in the carrier’s offerings, have a high overhead cost. So to increase their profits, many carriers are switching to working with independent agents, allowing the agents that they work with to sell other carriers’ products.

Standing Out from the Crowd

Because many carriers are now choosing to work with independent agents, you will have to work hard to stand out, and to have a competitive edge over others in your field. If you have built a large clientele base, you’re already ahead of the game. But that doesn’t mean you can get complacent!

You still have to continue to grow, so you will need to focus heavily on marketing and customer service. Make sure that you take the time to build relationships with all of your customers, and work on making your marketing funnel more efficient by:

  • Offering personalized service– To give customers a better experience in the digital world, you need to personalize your customers’ journey with every interaction.
  • Staying on top of interactions– Anticipate your interactions with your customers by using email automation to help inform your customers about renewal dates and plans that might be right for them.
  • Being straightforward– It’s important to make your website and social media accounts as streamlined as possible.
paper with a stamp of certification on the bottom
When you are first starting out, make sure to get a license and insurance for your business.

And if you’re just starting out as an independent agent, the first things you’ll need to focus on will be the practical aspects of building your business, like:

  • Getting business licensing and insurance
  • Designing a logo and other brand-related elements
  • Creating a professional website
  • Developing a plan to automate your marketing
  • Building your client list

Then you’ll need to focus on acquiring leads, nurturing leads, and converting leads into customers, by:

  • Assessing your client acquisition method
  • Defining your unique value
  • Focusing on building relationships with your customers and being timely when responding to them
  • Creating a website with informational content that relates to your customer’s needs and answers the questions they are asking
  • Building your social media presence to get your business known and trusted – take the time to post engaging content there, and stay on top of interactions with potential customers. The more accessible you are, the more you will build your customer base.

Looking For Leads?

When dealing with a growing competitive field, the most important step will be building your customer list. And what better way to do this than getting hand-delivered, ready-to-buy leads from Benepath? When you work with Benepath, receiving reliable, exclusive leads is the easy part.

We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents and gives them a feeling of connection with you right from the start.

We offer the leads, and while it is up to you to properly nurture your leads, we’ll be behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! But if they do need some nurturing, follow the effective ways mentioned above to seal the deal. To get more information, fill out the form below or call 866-368-0377.

Transitioning from a Captive Agent to an Independent Insurance Agent

When you first decide to become an insurance agent, you have the option to either become a captive agent or an independent agent. Being a captive agent means you will work for one insurance carrier and be paid commissions from the one specific insurance company that you work for. On the other hand, if you become an independent agent, you will be able to work with multiple carriers and be your own boss.

If you have started your career as a captive agent, and have decided you want to make the transition to being an independent agent, you are probably wondering where you should start. It’s not that hard to make the transition, but there are a few things you should know.

Captive Agent

phone, book and laptop chained together
Captive agents are limited to working with only one insurance carrier and their products.

When working for a specific carrier, you will only be able to sell that company’s products. The downside to being this type of agent is that you will not be able to offer as many options to your customers, so you might end up losing commissions. You will also have less flexibility in your job: being a captive agent usually means having a more traditional, 9-to-5 office job.

Independent Agent

An independent insurance agent doesn’t work for a specific insurance carrier, and works on commission only. They differ from captive agents because they can sell policies from many carriers, which allows them to work with all sorts of leads, and find the best plans available for them. In fact, studies show that independent insurance agents have a 50% higher commission percentage compared to captive agents! Not only that, but being an independent agent means more flexibility in your job, because you will essentially be working for yourself.

Making the Transition

certificate
When you transition into an independent agent, you will first need to get business licensing and insurance.

If you have decided that you want to transition from being a captive agent to being an independent agent, and break free from only working with one insurance company, there are a few steps you will have to take. The first thing you should do is carefully read your contract with the carrier that you currently work for to avoid any non-compete violations.

Next, to begin the process of building your business, you will need to:

  • Get business licensing and insurance
  • Design a logo and other brand-related elements
  • Create a professional website
  • Develop a plan to automate your marketing
  • Build your client list

Looking For Leads?

When making this big leap from working for a carrier to starting your own agency, the most important step will be building your customer list. And what better way to do this than getting hand-delivered, ready-to-buy leads from Benepath? When you work with Benepath, receiving reliable, exclusive leads is the easy part.

We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents and gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture the leads, we’ll be behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! But if they do need some nurturing, follow the effective ways mentioned above to seal the deal. To get more information, fill out the form below or call 866-368-0377.

Helpful Tips for Insurance Agency Reputation Management

Would you buy a product or service from a company with a bad reputation? Neither would we! Your business’ reputation plays a huge role in how people perceive you and your company, and in determining whether people will work with you. That’s why it’s important to make sure you have a stellar reputation, especially online. Customers will head online to check reviews and to see what other people’s experience with you has been before they even make contact with you. So to compete, you have to be more than just knowledgeable and trusted, you have to be savvy with your marketing strategy, and learn to manage your online reputation.

What Is Your Online Reputation?

paper with starrating on it from 1 to 5 and the 5 stars checked
Your online reputation is very important, because it affects how people perceive you.

These days, prospects can head online and find out almost anything they want to know about you and your business. They can check reviews, and see how you interact online on your social media accounts. All of this affects how your brand is perceived and will solidify your online reputation. That means you need to get it right the first time.

Tips to Manage Your Reputation

Provide Amazing Customer Service

Offering excellent customer service online is the best way to create a great reputation, but you have to go beyond just selling to customers, and providing support to customers online. You should also have a website that provides a great user experience, you should post engaging content, and you should have interactions over social media that allow you to share your knowledge with leads in a helpful way. Think of questions that you would have if you were looking for insurance, and make sure you answer them.

Update Your Information

There’s something you might have overlooked that can damage your online reputation: having outdated information about your business posted online. Think of it this way: have you ever googled a company to check their hours, only to find out the business is closed even though it was supposed to be open? Or have you called the number provided, only to find out it’s the wrong number? Make sure your information is always up-to-date online, otherwise on to the next insurance agent prospective customers will go.

Upgrade Your SEO

Most people don’t get past the first page in a Google search, so you want your business to end up on the first page when people search for insurance help. The best way to rank high on Google is to focus on SEO, so you can improve your search ranking. Creating engaging content and using key phrases people are searching for is a great start.

Engage More

People are using social media for connecting, communication, and research more than ever, so all social media platforms can be effective marketing channels for your business. Use a scheduling tool to post regularly on your social media accounts, and engage with people who ask questions, making sure to promptly reply to any messages you receive. This includes engaging with people who haven’t had a great experience with you. It’s always best to respond to negative reviews quickly and politely to show customers that you care about them, and want to make things right.

Ask For Feedbackfeedback written on a blackboard

The best way to know how you are doing is to ask your customers! That way you can see where you need improvement and what you’re getting right. If you get positive feedback, ask if you can post their review online as a testimonial.

Your reputation is very important: no one wants to work with a company that has negative reviews or a less-than-glowing reputation. In the meantime, if you’re looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Have You Tried Some of These Lesser-Known Marketing Strategies?

Your marketing strategy is incredibly important: the more people you reach with it, the more successful your business will be. That means your marketing strategy needs to be well thought out, and include a variety of tactics to help you stay ahead of the competition. Whether you’ve been putting your agency out there already, or you are just beginning to sketch out a marketing plan, we can give you some lesser-known marketing tricks that can help you bring in more business.

Recycle Content

green recycle symbol
Take some old content and recycle it with a twist!

Coming up with new content can be time-consuming and overwhelming; it can also feel frustrating if you’ve been producing content for a while, since you might feel like you’ve covered everything! So if you find yourself with writer’s block, try recycling some of the content that you already have. Perform an analysis to see which of your content has been most successful, and turn it into something new. For example, make it into an infographic, turn it into a quick blog post, or revisit it and look at it from another angle.

Mix It Up

There are many avenues you can explore when it comes to marketing, including social media and your engaging website. But don’t stop there! Mix it up, and consider using different marketing strategies, including outdoor advertising, radio and/or TV ads, and any other traditional methods you want to consider dipping your toes into. Just make sure that your ads are targeted to your audience, and your content provides the information they need.

Re-Brand Yourself

Your business’ brand is everything; having a strong brand is important to your success, because it shows people who you are and what you represent. If you find your brand is lacking, consider re-branding yourself to attract some new customers. Determine what your strongest attributes are, pinpoint what your unique value proposition is; when you have figured these out, the next step is to prove your value, and represent your brand and what you stand for.

Direct Mail

You might think snail mail is an outdated way of reaching people, but nothing could be further from the truth! Direct mail is effective, which is why many businesses continue to use this approach to reach new and existing customers. In fact, people are often more likely to remember a business and use it in the future if they receive mail from that business, especially if it includes promotions or eye-catching information.

Answer Questions On Quora & Other Sites

illustration of a computer with a website on the screen
Find out if you can be helpful on sites where people have questions about insurance.

If you want to show that you know your stuff, and get your name out there, try heading to sites where people ask questions, like Quora or answers.com. Create an account on these sites, search for questions in the field of insurance, and then provide as much helpful information as you can. This can help build your brand, and allow people to see you, know you, and seek help from you.

If you haven’t started marketing your business yet, consider the aforementioned techniques to help. But even if you’re a marketing veteran, these tips might help push you to a new level. After all, the more you put yourself out there, the more customers will come your way!

In the meantime, if you’re looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Reasons Why Exclusive Lead Generation Is a Smart Investment

Your leads and customers are everything when it comes to your business. They are the ones who keep your business going, bring in more business through referrals, and help your business grow. But you can’t simply rely on your current customer renewing their plans to keep your business growing, you will also need to bring in new leads. We get that generating leads is one of the toughest parts of your job, so if you’re feeling a bit stuck on ways to find them, it’s time to consider exclusive leads, like those that Benepath offers.

So why are exclusive leads a smart investment for an agent?

gold trophy
Exclusive leads give you a competitive edge over the competition.

They Give You A Competitive Edge

Exclusive leads are a smart investment because they give you a competitive advantage. With an exclusive lead, you are their first point of contact; they will talk to you and only you, which increases your chances of making a sale. Getting exclusive leads is more of an investment, but the result is worth it: you will convert the lead to a customer in less time than you will with other leads, leaving you more time to do other things!

They Are Quality Leads

Tired of getting leads who just aren’t ready to buy, or who insist they don’t need insurance or help with it? With exclusive leads, you don’t have to worry about those issues. Exclusive leads are leads who are ready to buy, which saves you time and money.

They Offer Demographic Advantages

People always need insurance, but you can’t sell to everyone in the country, so you have to focus more on leads in your region. With exclusive leads, you can target more specific demographics in your area. You can set specific filters for geographic location, age range, risk, desired benefit amount, and so forth, allowing you to target your ideal customers more effectively.

They Don’t Depend on Brand Awarenesshands shaking in a laptop screen

If you have just started selling insurance, and you have not had time to build your brand awareness, exclusive leads are perfect for you! People like to work with businesses they have heard of or that they have a certain perception of, but with exclusive leads, you are the only one talking to the lead, so they will not be bouncing around agencies looking for help. You are their first point of contact, so they are more likely to put their trust in you and the knowledge you can provide, as well as the insurance plans you are offering them.

If you are looking for new exclusive leads to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Want a High ROI? Here’s Where to Begin

If you’ve been trying out multiple marketing tactics to bring in new leads, you’re probably wondering if the work you’re putting in is worth it. When you put your money toward marketing, you want that investment to come back to you at least two-fold, so you need to calculate if you’re getting a return on investment that’s worth the money you’re putting in. Some marketing strategies might have worked for you, and some of them might have failed, but if you’re struggling with your marketing, we have some fool-proof ways to get a high ROI.

Focus On Current Customers

Are you spending all of your time (and money) focusing on marketing that will bring in new prospects and leads? Getting new customers is important, but don’t forget that your current customers are your bread and butter. When you market to your current customers, you can sell more policies, boost your retention rates, and get more referrals.

In fact, one major study found that cold calling prospects led to a closing rate of 11%, whereas referral prospects had a closing rate of close to 40%. This means that the chance of successful sales nearly quadrupled when prospecting from referrals, proving there is a lot of value in marketing to existing customers, retaining them, and keeping them satisfied so you can continue to get referrals.

Email Or Social?hand holding a cell phone with conversation bubbles coming out of it

The debate over which is the better marketing tool is a long and ongoing one between many agents, and those in the business world in general. So does focusing on social media or email marketing get you a higher ROI? It might surprise you to find out that when you post something on Facebook, you often have only a 1 to 2% chance of followers seeing your post and interacting with it, but email marketing has an open rate of 21.7%. We’re not saying that you shouldn’t focus on posting on social media as part of your overall marketing strategy, but if you want to reach more people, you should focus on your email marketing list.

Automated Marketing

Have you thought about automating your marketing in order to make things easier for you? Many agents use automated marketing to free up valuable time, so they can spend it on other aspects of their business, such as customer service or actually selling insurance. Automated marketing involves campaign email marketing and posting on social media, all of which are predetermined, programmed, and executed using marketing automation software. The program can set up marketing campaigns and track web visitors, as well as measure the performance of your marketing campaigns. According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%).

Work With Benepath

paper airplanes flying towards a red target
Benepath provides you with ready to buy leads, and the tools to succeed.

But what if you are looking for an easier and cheaper way to get a high ROI? Well, consider taking advantage of the amazing benefits of Benepath! This is one sure way to guarantee the biggest bang for your buck. We manage 100% of our own marketing, utilizing search, content, and social media to generate leads and deliver them to agents across the country. We use your feedback to make continual improvements to our campaigns so you can maximize your sales. We will provide exclusive ready-to-buy leads so you can speak to more interested consumers and start making more sales! Your time is important, so work more effectively with our exclusive leads.

Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

How SWOT Analysis Can Benefit Insurance Agents

Selling insurance can be complicated, and sometimes getting ahead takes more than just knowing about your products. After all, if you’re an independent agent, you’re also a small business owner, so you have to know how to keep your business growing. One really useful way to make sure you’re doing this is to conduct a SWOT analysis, or an analysis that determines the strengths, weaknesses, opportunities, and threats to your agency.

What is a SWOT analysis?

hand writing different words about analysis
A SWOT analysis can help you determine how to make your business more successful.

SWOT analyses are used by many business owners in all industries to find ways to improve their businesses and sell more products or services. These analyses require that you look at four categories that relate to your business: its strengths, weaknesses, opportunities, and threats. Doing so will give you a better understanding of the internal workings of your organization, as well as a better understanding of how you compare to your competition.

To conduct a SWOT analysis, you’ll need to take a good look at your business and do some serious brainstorming, and then put everything down in writing. The best way to do this is to create a grid divided into four quadrants headed “strengths,” “weaknesses,” “opportunities,” and “threats,” with your finalized ideas in the appropriate category. So what should you be thinking about for each of these categories?

Strengths:

Your business’ strengths include the things you feel set your agency apart from other firms, as well as things like:

  • All of the obvious positive aspects of your business, like its financial strength, its location, and its size. For example, if you are the only agency in town, you might have very little direct competition in your area, so make that work for you.
  • Positive aspects that might take a little more creativity to see. For example, if you feel like your market is limited to local private homeowners and small businesses, remember that having a limited number of clients and selling a limited number of products can make you more focused and knowledgeable.
  • Any collaborative efforts between other insurance agencies and your own. For example, you might belong to a pool of independently owned insurance agencies in the same city that offer customers a variety of coverage options from which to choose. This collaborative relationship can be beneficial for all parties involved, giving clients excellent choices while allowing them to deal with fewer agents overall.

Weaknesses:

A SWOT analysis doesn’t only focus on the strengths of your agency: you also need to take a close look at the weaknesses of your agency. These weaknesses might not necessarily be negative aspects of your business; rather, you should be thinking about factors that might need improvement in order for you to increase sales. For example:

  • If you have not been in business very long, or if your company is new to the area, you might have trouble bringing in clients, so you will need to present more information about the services you offer that set you apart from agencies with a longer history.
  • You should also include any weaknesses related to products and pricing, so you can be open and honest about these issues with your customers, and they can understand exactly what they are getting.
  • You should also address any weaknesses regarding your agency’s structure, such as staffing levels or lack of office space.

Opportunities:

green sign with arrows pointing different ways with the word possibilities next to them
When conducting your analysis, find possible opportunities for your business that can help it succeed.

Your SWOT analysis should look at strengths and weaknesses (or the internal factors that influence your business), but it should also look at external factors: the opportunities and threats facing your business. First, take a look at any opportunities that are present in the market. For example, are there any new companies moving into your area that you could sell to? Are competing agencies closing or retiring soon?

Your SWOT analysis should also include notable events in the market that could affect your agency in a positive or negative way.

Threats:

Next, you’ll need to take a look at the other external factors that can affect your business: any real or perceived threats to your business that could decrease sales. Your SWOT analysis should include any factors that could affect your agency’s sales and the steps you can take to counteract them.

  • Threats can come in the form of a changing marketplace: for example, a new highway bypassing your town and cutting into the residential area you serve could be detrimental to sales if it causes some of your customers to move out of town.
  • But threats can also come in the form of a good old-fashioned competitor: a competitor opening up across town might be a more serious threat than a change in customer demographics.

If you’re an insurance agent looking to boost your sales, using a SWOT analysis to determine how you can improve your business and sell more insurance policies is a great step to take. Remember, doing a SWOT analysis entails considering all the positive and negative factors related to your agency that could affect sales, but this is done to get a better understanding of how to improve your business, not as a form of self-criticism. Your analysis can be as simple or complex as you need it to be, and should only take a few minutes of your time. It is simply meant to help you identify issues that might affect your business, and find ways to resolve these issues, so you can increase both revenue and customer satisfaction.

After you have taken the time to conduct a SWOT analysis, you can then begin focusing on how you can bring in more leads and what needs to be done to do so. In the meantime, if you need to grow your customer base, Benepath can help. We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

The Day-to-Day Responsibilities of Insurance Agents

Trying to figure out if becoming an insurance agent is right for you? Or maybe you’ve passed your insurance agent exam and are now licensed in your state to start selling insurance, but are wondering what your new job is going to be like? If you’re new to the insurance industry or want to start a career in this industry, you’re probably wondering what your day-to-day responsibilities are going to be. Knowing what an agent is responsible for can help you better prepare for your work, and help you become more successful at selling insurance.

Captive Vs Independent Agents

man in a suit
Captive agents and independent agents vary in who they work for and what they can sell.

First of all, you should know that your responsibilities might differ based on whether you are a captive agent working for an insurance company, or an independent agent. Captive agents are employed by a single insurance company and can only sell policies from that insurer. On the other hand, independent insurance agents don’t work for one specific insurance company, rather they can work with and sell policies from many insurers.

This means that, for captive agents, their duties will be dictated by the needs of the insurance company that they work for. On the other hand, independent agents work for their own agency, so they can often set their own schedules.

Day-to-Day Responsibilities

So what does the typical workday look like for insurance agents? An agent’s daily routine will most likely be similar regardless of the type of insurance they sell, whether Medicare Supplement Plans, health insurance plans, or business insurance. The list of responsibilities that insurance agents have might include, but are not limited to:

  • Calling potential new clients and leads to pitch them one or more types of coverage.
  • Explaining the ins and outs of many different policies to potential new leads and customers, as well as existing customers.
  • Speaking with potential leads to assess their interest in buying insurance, and to collect as much relevant information as possible so they can search for plans.
  • Analyzing policies held by current customers to see if any changes need to be made to their coverage, or if any additions should be suggested to them.
  • person in a suit holding a tablet with options over itPutting together a list of options available to potential leads, along with quotes, rates, and coverage options each plan offers.
  • Renewing plans for existing customers.
  • Maintaining and updating customer records.
  • Helping answer questions, concerns, and any other issues for existing customers and policyholders, including helping with claims.

Finding New Leads/Customers

If you’re looking for more ready-to-buy leads, you can rely on Benepath. We offer you real-time exclusive leads who are warmed up and ready to purchase an insurance plan – all you have to do is tell us the days and times that you are available so that we can connect you to live transfer calls during your specific hours. In short, we do all the work for you, finding you pre-qualified leads and simply passing them off to you to make the sale. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available!

To get more information, fill out the form above, or call 866-368-0377.

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