Helpful Tips for Insurance Agency Reputation Management

Would you buy a product or service from a company with a bad reputation? Neither would we! Your business’ reputation plays a huge role in how people perceive you and your company, and in determining whether people will work with you. That’s why it’s important to make sure you have a stellar reputation, especially online. Customers will head online to check reviews and to see what other people’s experience with you has been before they even make contact with you. So to compete, you have to be more than just knowledgeable and trusted, you have to be savvy with your marketing strategy, and learn to manage your online reputation. 

What Is Your Online Reputation?

paper with starrating on it from 1 to 5 and the 5 stars checked
Your online reputation is very important, because it affects how people perceive you.

These days, prospects can head online and find out almost anything they want to know about you and your business. They can check reviews, and see how you interact online on your social media accounts. All of this affects how your brand is perceived and will solidify your online reputation. That means you need to get it right the first time.

Tips to Manage Your Reputation

Provide Amazing Customer Service 

Offering excellent customer service online is the best way to create a great reputation, but you have to go beyond just selling to customers, and providing support to customers online. You should also have a website that provides a great user experience, you should post engaging content, and you should have interactions over social media that allow you to share your knowledge with leads in a helpful way. Think of questions that you would have if you were looking for insurance, and make sure you answer them. 

Update Your Information

There’s something you might have overlooked that can damage your online reputation: having outdated information about your business posted online. Think of it this way: have you ever googled a company to check their hours, only to find out the business is closed even though it was supposed to be open? Or have you called the number provided, only to find out it’s the wrong number? Make sure your information is always up-to-date online, otherwise on to the next insurance agent prospective customers will go. 

Upgrade Your SEO

Most people don’t get past the first page in a Google search, so you want your business to end up on the first page when people search for insurance help. The best way to rank high on Google is to focus on SEO, so you can improve your search ranking. Creating engaging content and using key phrases people are searching for is a great start. 

Engage More

People are using social media for connecting, communication, and research more than ever, so all social media platforms can be effective marketing channels for your business. Use a scheduling tool to post regularly on your social media accounts, and engage with people who ask questions, making sure to promptly reply to any messages you receive. This includes engaging with people who haven’t had a great experience with you. It’s always best to respond to negative reviews quickly and politely to show customers that you care about them, and want to make things right. 

Ask For Feedbackfeedback written on a blackboard

The best way to know how you are doing is to ask your customers! That way you can see where you need improvement and what you’re getting right.  If you get positive feedback, ask if you can post their review online as a testimonial.

Your reputation is very important: no one wants to work with a company that has negative reviews or a less-than-glowing reputation. In the meantime, if you’re looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Have You Tried Some of These Lesser-Known Marketing Strategies?

Your marketing strategy is incredibly important: the more people you reach with it, the more successful your business will be. That means your marketing strategy needs to be well thought out, and include a variety of tactics to help you stay ahead of the competition. Whether you’ve been putting your agency out there already, or you are just beginning to sketch out a marketing plan, we can give you some lesser-known marketing tricks that can help you bring in more business. 

Recycle Content

green recycle symbol
Take some old content and recycle it with a twist!

Coming up with new content can be time-consuming and overwhelming; it can also feel frustrating if you’ve been producing content for a while, since you might feel like you’ve covered everything! So if you find yourself with writer’s block, try recycling some of the content that you already have. Perform an analysis to see which of your content has been most successful, and turn it into something new. For example, make it into an infographic, turn it into a quick blog post, or revisit it and look at it from another angle.

Mix It Up

There are many avenues you can explore when it comes to marketing, including social media and your engaging website. But don’t stop there! Mix it up, and consider using different marketing strategies, including outdoor advertising, radio and/or TV ads, and any other traditional methods you want to consider dipping your toes into. Just make sure that your ads are targeted to your audience, and your content provides the information they need. 

Re-Brand Yourself

Your business’ brand is everything; having a strong brand is important to your success, because it shows people who you are and what you represent. If you find your brand is lacking, consider re-branding yourself to attract some new customers. Determine what your strongest attributes are, pinpoint what your unique value proposition is; when you have figured these out, the next step is to prove your value, and represent your brand and what you stand for. 

Direct Mail

You might think snail mail is an outdated way of reaching people, but nothing could be further from the truth! Direct mail is effective, which is why many businesses continue to use this approach to reach new and existing customers. In fact, people are often more likely to remember a business and use it in the future if they receive mail from that business, especially if it includes promotions or eye-catching information.

Answer Questions On Quora & Other Sites

illustration of a computer with a website on the screen
Find out if you can be helpful on sites where people have questions about insurance.

If you want to show that you know your stuff, and get your name out there, try heading to sites where people ask questions, like Quora or answers.com. Create an account on these sites, search for questions in the field of insurance,  and then provide as much helpful information as you can. This can help build your brand, and allow people to see you, know you, and seek help from you. 

If you haven’t started marketing your business yet, consider the aforementioned techniques to help. But even if you’re a marketing veteran, these tips might help push you to a new level. After all, the more you put yourself out there, the more customers will come your way!

In the meantime, if you’re looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Reasons Why Exclusive Lead Generation Is a Smart Investment

Your leads and customers are everything when it comes to your business. They are the ones who keep your business going, bring in more business through referrals, and help your business grow. But you can’t simply rely on your current customer renewing their plans to keep your business growing, you will also need to bring in new leads. We get that generating leads is one of the toughest parts of your job, so if you’re feeling a bit stuck on ways to find them, it’s time to consider exclusive leads, like those that Benepath offers. 

So why are exclusive leads a smart investment for an agent? 

gold trophy
Exclusive leads give you a competitive edge over the competition.

They Give You A Competitive Edge

Exclusive leads are a smart investment because they give you a competitive advantage. With an exclusive lead, you are their first point of contact; they will talk to you and only you, which increases your chances of making a sale. Getting exclusive leads is more of an investment, but the result is worth it: you will convert the lead to a customer in less time than you will with other leads, leaving you more time to do other things!

They Are Quality Leads

Tired of getting leads who just aren’t ready to buy, or who insist they don’t need insurance or help with it? With exclusive leads, you don’t have to worry about those issues. Exclusive leads are leads who are ready to buy, which saves you time and money.

They Offer Demographic Advantages

People always need insurance, but you can’t sell to everyone in the country, so you have to focus more on leads in your region. With exclusive leads, you can target more specific demographics in your area. You can set specific filters for geographic location, age range, risk, desired benefit amount, and so forth, allowing you to target your ideal customers more effectively.

They Don’t Depend on Brand Awarenesshands shaking in a laptop screen

If you have just started selling insurance, and you have not had time to build your brand awareness, exclusive leads are perfect for you! People like to work with businesses they have heard of or that they have a certain perception of, but with exclusive leads, you are the only one talking to the lead, so they will not be bouncing around agencies looking for help. You are their first point of contact, so they are more likely to put their trust in you and the knowledge you can provide, as well as the insurance plans you are offering them. 

If you are looking for new exclusive leads to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Want a High ROI? Here’s Where to Begin

If you’ve been trying out multiple marketing tactics to bring in new leads, you’re probably wondering if the work you’re putting in is worth it. When you put your money toward marketing, you want that investment to come back to you at least two-fold, so you need to calculate if you’re getting a return on investment that’s worth the money you’re putting in. Some marketing strategies might have worked for you, and some of them might have failed, but if you’re struggling with your marketing, we have some fool-proof ways to get a high ROI.

Focus On Current Customers

Are you spending all of your time (and money) focusing on marketing that will bring in new prospects and leads?  Getting new customers is important, but don’t forget that your current customers are your bread and butter. When you market to your current customers, you can sell more policies, boost your retention rates, and get more referrals. 

In fact, one major study found that cold calling prospects led to a closing rate of 11%, whereas referral prospects had a closing rate of close to 40%. This means that the chance of successful sales nearly quadrupled when prospecting from referrals, proving there is a lot of value in marketing to existing customers, retaining them, and keeping them satisfied so you can continue to get referrals.   

Email Or Social?hand holding a cell phone with conversation bubbles coming out of it

The debate over which is the better marketing tool is a long and ongoing one between many agents, and those in the business world in general. So does focusing on social media or email marketing get you a higher ROI? It might surprise you to find out that when you post something on Facebook, you often have only a 1 to 2% chance of followers seeing your post and interacting with it, but email marketing has an open rate of 21.7%. We’re not saying that you shouldn’t focus on posting on social media as part of your overall marketing strategy, but if you want to reach more people, you should focus on your email marketing list.

Automated Marketing

Have you thought about automating your marketing in order to make things easier for you? Many agents use automated marketing to free up valuable time, so they can spend it on other aspects of their business, such as customer service or actually selling insurance. Automated marketing involves campaign email marketing and posting on social media, all of which are predetermined, programmed, and executed using marketing automation software. The program can set up marketing campaigns and track web visitors, as well as measure the performance of your marketing campaigns. According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%).

Work With Benepath

paper airplanes flying towards a red target
Benepath provides you with ready to buy leads, and the tools to succeed.

But what if you are looking for an easier and cheaper way to get a high ROI? Well, consider taking advantage of the amazing benefits of Benepath! This is one sure way to guarantee the biggest bang for your buck.  We manage 100% of our own marketing, utilizing search, content, and social media to generate leads and deliver them to agents across the country. We use your feedback to make continual improvements to our campaigns so you can maximize your sales. We will provide exclusive ready-to-buy leads so you can speak to more interested consumers and start making more sales! Your time is important, so work more effectively with our exclusive leads.

Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

How SWOT Analysis Can Benefit Insurance Agents

Selling insurance can be complicated, and sometimes getting ahead takes more than just knowing about your products. After all, if you’re an independent agent, you’re also a small business owner, so you have to know how to keep your business growing. One really useful way to make sure you’re doing this is to conduct a SWOT analysis, or an analysis that determines the strengths, weaknesses, opportunities, and threats to your agency. 

What is a SWOT analysis?

hand writing different words about analysis
A SWOT analysis can help you determine how to make your business more successful.

SWOT analyses are used by many business owners in all industries to find ways to improve their businesses and sell more products or services. These analyses require that you look at four categories that relate to your business: its strengths, weaknesses, opportunities, and threats. Doing so will give you a better understanding of the internal workings of your organization, as well as a better understanding of how you compare to your competition. 

To conduct a SWOT analysis, you’ll need to take a good look at your business and do some serious brainstorming, and then put everything down in writing. The best way to do this is to create a grid divided into four quadrants headed “strengths,” “weaknesses,” “opportunities,” and “threats,” with your finalized ideas in the appropriate category. So what should you be thinking about for each of these categories?

Strengths:

Your business’ strengths include the things you feel set your agency apart from other firms, as well as things like: 

  • All of the obvious positive aspects of your business, like its financial strength, its location, and its size. For example, if you are the only agency in town, you might have very little direct competition in your area, so make that work for you.
  • Positive aspects that might take a little more creativity to see. For example, if you feel like your market is limited to local private homeowners and small businesses, remember that having a limited number of clients and selling a limited number of products can make you more focused and knowledgeable. 
  • Any collaborative efforts between other insurance agencies and your own.  For example, you might belong to a pool of independently owned insurance agencies in the same city that offer customers a variety of coverage options from which to choose. This collaborative relationship can be beneficial for all parties involved, giving clients excellent choices while allowing them to deal with fewer agents overall.

Weaknesses:

A SWOT analysis doesn’t only focus on the strengths of your agency: you also need to take a close look at the weaknesses of your agency. These weaknesses might not necessarily be negative aspects of your business; rather, you should be thinking about factors that might need improvement in order for you to increase sales. For example: 

  • If you have not been in business very long, or if your company is new to the area, you might have trouble bringing in clients, so you will need to present more information about the services you offer that set you apart from agencies with a longer history. 
  • You should also include any weaknesses related to products and pricing, so you can be open and honest about these issues with your customers, and they can understand exactly what they are getting.
  • You should also address any weaknesses regarding your agency’s structure, such as staffing levels or lack of office space. 

Opportunities:

green sign with arrows pointing different ways with the word possibilities next to them
When conducting your analysis, find possible opportunities for your business that can help it succeed.

Your  SWOT analysis should look at strengths and weaknesses (or the internal factors that influence your business), but it should also look at external factors: the opportunities and threats facing your business. First, take a look at any opportunities that are present in the market. For example, are there any new companies moving into your area that you could sell to? Are competing agencies closing or retiring soon? 

Your SWOT analysis should also include notable events in the market that could affect your agency in a positive or negative way.

Threats:

Next, you’ll need to take a look at the other external factors that can affect your business: any real or perceived threats to your business that could decrease sales. Your SWOT analysis should include any factors that could affect your agency’s sales and the steps you can take to counteract them. 

  • Threats can come in the form of a changing marketplace: for example, a new highway bypassing your town and cutting into the residential area you serve could be detrimental to sales if it causes some of your customers to move out of town. 
  • But threats can also come in the form of a good old-fashioned competitor: a competitor opening up across town might be a more serious threat than a change in customer demographics. 

If you’re an insurance agent looking to boost your sales, using a SWOT analysis to determine how you can improve your business and sell more insurance policies is a great step to take. Remember, doing a SWOT analysis entails considering all the positive and negative factors related to your agency that could affect sales, but this is done to get a better understanding of how to improve your business, not as a form of self-criticism. Your analysis can be as simple or complex as you need it to be, and should only take a few minutes of your time. It is simply meant to help you identify issues that might affect your business, and find ways to resolve these issues, so you can increase both revenue and customer satisfaction.

After you have taken the time to conduct a SWOT analysis, you can then begin focusing on how you can bring in more leads and what needs to be done to do so. In the meantime, if you need to grow your customer base, Benepath can help. We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

The Day-to-Day Responsibilities of Insurance Agents

Trying to figure out if becoming an insurance agent is right for you? Or maybe you’ve passed your insurance agent exam and are now licensed in your state to start selling insurance, but are wondering what your new job is going to be like? If you’re new to the insurance industry or want to start a career in this industry, you’re probably wondering what your day-to-day responsibilities are going to be. Knowing what an agent is responsible for can help you better prepare for your work, and help you become more successful at selling insurance. 

Captive Vs Independent Agents

man in a suit
Captive agents and independent agents vary in who they work for and what they can sell.

First of all, you should know that your responsibilities might differ based on whether you are a captive agent working for an insurance company, or an independent agent. Captive agents are employed by a single insurance company and can only sell policies from that insurer. On the other hand, independent insurance agents don’t work for one specific insurance company, rather they can work with and sell policies from many insurers. 

This means that, for captive agents, their duties will be dictated by the needs of the insurance company that they work for. On the other hand, independent agents work for their own agency, so they can often set their own schedules.

Day-to-Day Responsibilities

So what does the typical workday look like for insurance agents? An agent’s daily routine will most likely be similar regardless of the type of insurance they sell, whether Medicare Supplement Plans, health insurance plans, or business insurance. The list of responsibilities that insurance agents have might include, but are not limited to:

  • Calling potential new clients and leads to pitch them one or more types of coverage.
  • Explaining the ins and outs of many different policies to potential new leads and customers, as well as existing customers.
  • Speaking with potential leads to assess their interest in buying insurance, and to collect as much relevant information as possible so they can search for plans.
  • Analyzing policies held by current customers to see if any changes need to be made to their coverage, or if any additions should be suggested to them.
  • person in a suit holding a tablet with options over itPutting together a list of options available to potential leads, along with quotes, rates, and coverage options each plan offers.
  • Renewing plans for existing customers.
  • Maintaining and updating customer records.
  • Helping answer questions, concerns, and any other issues for existing customers and policyholders, including helping with claims.

Finding New Leads/Customers

If you’re looking for more ready-to-buy leads, you can rely on Benepath. We offer you real-time exclusive leads who are warmed up and ready to purchase an insurance plan – all you have to do is tell us the days and times that you are available so that we can connect you to live transfer calls during your specific hours. In short, we do all the work for you, finding you pre-qualified leads and simply passing them off to you to make the sale. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available!

To get more information, fill out the form above, or call 866-368-0377.

5 Tips for Creating Customer Surveys For Your Agency

Every business owner knows that great customer service is the key to success. Offering outstanding customer service can create a cycle that will bring you endless revenue: make your customers happy, and leads will continue to flow in because of the excellent reputation given to you by those happy customers. And the opposite is also true: if you fail to provide great customer service, you will struggle to grow your business. But how exactly will you know if your customers are happy, or what areas you need to improve on so you can provide the best service possible? The best way to gain knowledge about your clients so you can deliver the best possible customer service is to use customer surveys.

How To Create A Useful Survey

When creating a survey, the first thing you need to do is make sure it is concise and focused enough that it will give you a snapshot of exactly what your customers are looking for from your business. So to build a useful survey, you should:boxes all around one main box in the middle with arrows pointing from each box to the middle one

  1. Clearly define the purpose of your survey–  What is it exactly that you want to find out? For example: do you want to get an idea of how satisfied customers are with your service and your products, how likely they are to do business with you again, or what other products they are interested in learning more about? 
  2. Keep the survey short– Studies have shown that shorter surveys have better response rates. Remember, most people don’t want to sit down and fill out a survey for 10 minutes or more. 
  3. Let customers know how long the survey will take– Make sure you let your customers know just how short the survey is because this will make them more likely to complete it. For example, point out that the survey will take less than a minute of their time, so they will be more inclined to fill it out.
  4. Keep the questions simple– Make your questions as specific and direct as possible, and avoid using any jargon or abbreviations that people will not understand. Try to use yes or no, multiple-choice, or rating scale questions to keep things simple.
  5. Use incentives to encourage people to take your survey– Offering a small gift card or other incentives to entice people to take the time to answer your survey can work wonders, just make sure that you abide by the rules of your specific state.

How To Implement Customer Surveysillustration of a man in a suit with a website screen and 5 stars underneath it

Once you have created your customer survey, it’s time to put it into action. Surveys can be mailed out to customers and prospects, or given in person, over the phone, or in an email newsletter. Once you have decided how you want to deliver the survey, the next step is to get them to your customers. If you choose to conduct the survey online, there are services out there that you can use to make it easier to collect the information and review it. These services include:

  • Survey Monkey– Free for up to 100 responses per survey.
  • SoGoSurvey– Free end-to-end survey design, distribution, and analysis platform.
  • Survey Gizmo– Has a monthly fee, but no limit to the number of surveys. 
  • Constant Contact– This email marketing tool also has a survey tool. There is a fee for this service. 

Once you have created a survey and distributed it, make sure to analyze each survey that you receive back from customers and prospects. Address any complaints or concerns, and respond to as many comments as you can (even the positive ones). Analyzing each and every response that you receive will help you get a better understanding of where your business stands, will help you see things through your customers’ eyes, and will show you where you can really grow your business. 

If you are looking to grow your business, Benepath can help! We offer exclusive leads who are ready to buy, all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Common Frustrations for Insurance Agents

The insurance business can be very rewarding for dedicated agents: not only do you get to help people find great insurance, but you also get to make a good living. But it’s not always rainbows and unicorns when it comes to selling insurance. There are some common frustrations that you have to deal with, especially if you want to grow your business and be successful in the insurance game. If you are considering becoming an agent, it’s important to understand what these common frustrations are so you can be prepared to tackle them. And if you are a veteran at selling insurance, know that you are not alone when it comes to these frustrations – and keep reading to find out ways to deal with them!

illustration of a person looking into binoculars
Finding new leads can be frustrating for many agents, especially after Open Enrollments have ended.

Finding New Leads

As an insurance agent, if you’re not selling, you’re not earning, since your income comes from commissions. Going through a slow period during which new leads are hard to come by can be very frustrating, and it can even cause some agents to lose hope. 

But don’t lose hope! If you can’t find any quality leads, there is no need to be frustrated, you can get ready-to-buy, exclusive leads from a trusted company like Benepath. 

Being Cut From The Sales Process/ Competition

The internet is a great tool for many insurance agents, but there is also a downside to it. Unfortunately for many insurance agents, insurance companies are using the internet to sell coverage directly to customers, which cuts you, the insurance agent, out of the sales process. But if you continue to market your strengths, as well as work with Benepath to find leads who want to work with independent agents, you’ll find that there are many prospects out there who are still looking for that personal touch. Benepath has plenty of leads who want to work with a knowledgeable agent that they can trust, rather than with big insurance companies. 

Not Enough Time To Sell

It can be really hard to manage your time as an insurance agent. Between trying to sell to potential customers, making sure your current customers are happy, and marketing yourself, you might feel like you need at least three of you to do everything. At times, you might find yourself spending too much time managing existing accounts, meaning you won’t have enough time to focus on prospects and new leads, or vice versa. 

illustration of an hourglass with time running out
Not having enough time to sell can be frustrating, but Benepath can help you get leads and nurture them.

This can be very frustrating especially when you’re trying to grow your client base and business. However, it is possible to find more than enough time by working with Benepath. We will provide you with leads, so you can spend less time trying to find new leads, and focus more on selling. Not only that, but we give you the tools to become more successful, and we’ll help you manage and stay on top of your client base. 

As with any job, selling insurance comes with frustrations that are very stressful and very real. But that doesn’t mean you should give up. There are ways to deal with these frustrations – and the best way to deal with them is by working with Benepath. We’ll take the worry out of trying to find leads and help you grow your business by providing you with ready-to-buy leads. When you work with us, you’ll never have to worry about your marketing strategy not paying off, or not having enough time to sell to leads or keep your existing customers happy, because you won’t have to spend so much time searching out leads and persuading them to buy. 

Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

How Much Money Do Insurance Agents Make?

We get it: when you’re looking into a career, one of the first things you want to know is how much money you can expect to make. After all, you want to make a good living, even if the profession is your passion. So if how much money you make is a top priority for you, and you have chosen to become an insurance agent, we have good news. Not only can you make a good living as an insurance agent, but right now insurance agents are in high demand, and the need for them continues to grow, so you’ll always have work and shouldn’t have any problems earning your commissions. But just how much do insurance agents make? Well, you can make six figures, but you need to know what factors come into play when determining how much you will earn.

How Much Can You Make?

illustration of a person in a chair with money over his head
It is possible to make 6 figures working as an insurance agent,

According to the U.S. Bureau of Labor Statistics, an insurance agent makes an average of $50,600 per year as of 2018. The position’s pay can vary drastically, with the lowest 10% earning less than $27,500, and the highest 10% earning more than $125,610.

What Determines How Much You Make?

The figures above show that how much money you’ll make as an agent can vary wildly. So what factors go into determining the actual amount you’ll make? How much you earn will depend on what type of agent you are: independent agents and captive agents will often earn different salaries. In addition, the products you sell come into play: for example, do you sell just health insurance, or do you sell Medicare Supplement Plans as well? 

The factors that come into play when figuring out what you might earn include:

  • What type of agent you are- Captive agents work for an insurance company and have leads generated for them, but they can only sell that insurer’s plans and nothing more. Independent agents, on the other hand, have the freedom to work with whatever companies they want to, but have to find ways to generate their own leads. 
  • Type of insurance you sell– If you sell life and health insurance,  you can expect to make a percentage of each policy’s premium, as well as a percentage of the policy renewal. In addition, if you sell Medicare products, you’ll find that those leads are the leads that keep on giving, because you get a guaranteed 7-year renewal with them. 
  • Location– Where you live can play a big role in how much you make. The amount an agent makes in a small town is different from the amount an agent makes in a big city filled with more people and with a higher cost of living.

How Can You Maximize Your Earnings?

money growing on vines coming out of the ground
The best way to make a good salary is to put a lot of effort into growing your business and customer base.

If you’re an independent agent, the best way to make a good salary is to put a lot of effort into growing your business and customer base. You will have to focus your efforts on marketing yourself, and generating as many leads as possible through your marketing, customer service, and referrals. And if you are having problems finding leads, or would like to generate more ready-to-buy leads, working with Benepath will help you reach your commission goals, even if you’re hoping for six figures!

We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

How to Start an Insurance Blog in Minutes

You have probably heard this over and over again: content is king. Adding content, like blog posts, to your website and social media accounts, is an important marketing tool for bringing customers and prospects to your business. Starting a blog might sound like a lot of work, but it can actually be a relatively quick and easy way to get started with content creation. The most important thing to remember is that you have to create meaningful content that helps solve a problem, provides information, or is relatable to people so it will draw people to your business. If you are considering starting an insurance blog, we have some specific tips that can help the process go more smoothly. 

Why Start A Blog?

Even if you are not a writer, you can still create and share content that others will find value in. And why do this? Blogging is one of the quickest ways to help grow your business because it can help you to:

  • Pull in new prospects– With the right content, your blog can increase your agency’s visibility and help you grow with a minimal investment of money and time. One survey found that two-thirds of businesses with blogs generate more leads than those who do not, and a recent HubSpot survey found that businesses that blogged regularly attract 55% more customers than those that do not.person in a suit pressing the 5th start on a 5 start rating
  • Improve your business’ reputation– Blogging allows your business to look more professional, successful, and authoritative, which will help you to compete more effectively in the insurance industry. 
  • Build customer loyalty– Taking the time to connect with prospects and customers by providing them with useful information can help build trust. 

How To Start A Blog

If you are intimidated by the thought of starting a blog, have no fear, it’s a lot simpler than you might think. If you have a website, you can incorporate a blog into a separate section of your site, and then link it to your social media accounts. Here are the steps you need to follow to do this:

  • Choose a web host– If you don’t already have a website, you’ll need to go through these first three steps and set one up before you do anything, so you have a place to post your blog (other than your social media accounts). In order to create a website, you’ll first have to choose a web host for your new site, which is a platform that allows you to create, store, and view your website on the internet. Examples of web hosts are WordPress and Squarespace.

    laptop next to a journal with writing in it
    Organize what you are going to write, and consider a content calendar for when you will post it.
  • Purchase and connect a domain name– Some web hosts allow you to purchase a domain name through them, while others allow you to connect a domain name that you have purchased elsewhere. Either way, your company should have a domain name that represents your business, since you’ll have it for a long time.
  • Choose a theme and design– Once you have chosen a web host and domain name, the next thing to choose is a theme and design for your site, being sure to include your established logo. Try to make your site as easy to navigate as possible.
  • Organize what you are going to write– Once you’ve got your website up and running, you can begin to create your content. When deciding what to write about for your blog, keep your audience and your most frequently asked questions in mind. Jot down ideas when you come across them, and consider including some newsworthy topics that would be of interest to your customers.
  • Build a content calendarPosting content to your website and social media accounts doesn’t mean that you have to be in front of your computer constantly – you can use online tools to schedule your posts for you. Some popular calendar tools to consider include CoSchedule and Airtable, which allow you to take notes, sort through ideas, set deadlines, and save your work. 

Last but not least, it is officially time to start writing your content, proofread it, and add it to your blog! It will take some time for people to notice it and share it, though, so don’t be discouraged in the beginning. If you keep at it, you will eventually see an influx of prospects coming your way! 

In the meantime, if you are looking to grow your business quickly, Benepath can help. We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

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