How Subsidies Are Increasing the Opportunity for Sales

When the Affordable Care Act (ACA) was passed in 2010, then-President Obama made it clear that its focus is to make health insurance accessible to all Americans. One of the main ways it does that is by allowing everyone to buy their own health coverage on the individual Marketplace. Fast forward to 2021, and the passage of the American Rescue Plan (ARP), which boosted the availability of the ACA subsidies. These subsidies are making coverage even more available and affordable to millions of Americans.

Why is this important to you as an agent? Well, because of these additional subsidies, more Americans are searching for and signing up for health insurance than ever. That means it’s important to take advantage of this time when more people are searching for health insurance plans.picture of someone turning up volume

How Much Are People Saving?

So, what are these new subsidies actually doing for people? Just consider the following:

  • Among HealthCare.gov enrollees who signed up during the Covid-related Special Enrollment Period, or who updated their enrollments to claim the enhanced subsidies, 35% are now paying less than $10 a month for their coverage.
  • Average deductibles for new HealthCare.gov enrollees are 90% lower than pre-ARP deductibles.
  • The state-run exchange in Washington reported that 78% of their enrollees are now receiving premium subsidies, versus 61% before the ARP was implemented.
  • The state-run exchange in Nevada reported that people who enrolled or updated their accounts since the ARP was implemented are paying an average of $154 a month in after-subsidy premiums, compared to $232 a month pre-ARP.

These are some of the examples of how much people are saving, and how many are taking advantage of the savings. Because the ARP has made it so much more affordable for people to get plans – plans can even be as low as $0 a month – now is the perfect time to reach out to current customers or leads and see if you can save them money by applying the newly expanded subsidies.

States originally had three years (through March 2024) to use available ARP funds. But this has now been extended through March 31, 2025. So continue to take advantage of this extension and increase your sales!picture of stacks of coins and pens

How Benepath Can Help You Succeed

Looking for leads so you can take advantage of these great selling opportunities? Work with Benepath! Not only can Benepath save you time and money by providing you with ready-to-buy leads. But we can also help you nurture your leads and improve your customer service skills. We provide you with helpful content guides and emails, so you are sure to succeed!

When you work with Benepath, receiving reliable, exclusive leads is the easy part. We provide you with real-time leads through a secured process. And give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents. It also gives them a feeling of connection with you right from the start.

We offer the leads, and, while it is up to you to properly nurture the leads. We are behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! To get more information, fill out the form below or call 866-368-0377.

Combatting the Impact of Inflation on Your Agency

Inflation is at a record high. It’s affecting everyone, from everyday working Americans to businesses, and insurance agents are not immune to it. This is not only because customers are becoming more reluctant to invest in insurance policies, since they’re spending so much on everything else in their lives. It’s also because the cost of policies is actually increasing, since the rising cost of labor, supplies, and more is increasing the cost of claims. With customers unwilling to buy more expensive policies, what can you do to keep your business afloat?illustration of a piggy bank and inflation chart

Find Ways To Save

The best way to keep your business running is to take advantage of any discounts that might be available to you. You can find ways to cut down on marketing costs, operational costs, and more if you do some digging. For example, you can:

  • Opt for a marketing package, including giving social media a try as a free or inexpensive way to promote yourself.
  • Automate different aspects of your operations, such as underwriting, data processing, accounting, payments, and claims handling.
  • Outsource vital operations and services.

Network, Network, Network

The more you network and talk with other independent agents and brokers, the more ideas you can get on ways to save on the cost of doing business. Other agents in your area may have some ideas that can help you, so get out there and network away!

But What About Your Customers?illustration of men and women around a circle

Your customers are also feeling the pressure of inflation, especially as their premiums are increasing. But there are ways that you can help your customers during these tough times, such as:

  • Bundling – Bundled policies are generally cheaper than just one or two separate policies. If your customer has different carriers for their business, health, and home insurance, talk to them about moving the policies to one carrier. This way they can receive a bundling discount and save a little money on insurance and will be willing to purchase more.
  • Find Discounts- There might be discounts available to your customers that they, or even you, are unaware of. Your customers could qualify for some discounts on their health or business insurance, so take the time to do some deep diving into their policy and see if there’s a way that they can save money on their policies. Taking the time to do that is better than having customers cancel their policies, or even choose not to buy in the first place!
  • Exploring at Renewal Time- One of the best things that you can do for your customers is to shop around for different policies for them right before their renewal time. This will not only show that you care about them, and about helping them save money and find a better policy, but it will help provide them with the lowest rate possible.

Earn More With Benepath

During these tough times, finding good leads and converting them into customers can help you offset the rise in prices due to inflation. And there’s one way you can always find great, ready-to-buy leads: work with Benepath!

When you work with Benepath, receiving reliable, exclusive leads is the easy part. We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents and gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture the leads, we are behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! To get more information, fill out the form below or call 866-368-0377.

Co-written by Minerva Landon

How To Build Value and Attract the Right Leads

You’ve probably spent a long time planning to start your agency and are finally ready to reap the rewards. Actually, jumping in and getting started building your business can be quite scary. Especially since you’re entering a pretty competitive environment. To stand out from the competition, you’ll have to find ways to build your business’s value and attract leads that are ready to buy. Easier said than done, right? So how should you go about doing this?

Building Your Business’s Value

As we’ve already said, it’s important to build the value of your insurance agency so you can stand out from the competition. To do this, focus on your:

  • Location– Make sure you’ve chosen the right location for your agency. Is there a large pool of potential customers? Remember, most people prefer working with someone local. And are often unwilling to travel very far to meet with an agent. Being involved in your local community can also be an attractive selling point for customers, and it helps get your name out there. a scale with quantity on one side and quality on the other showing quality weighing more than quantity
  • Happy customers– The best way to add value to your business is to have a wide field of happy customers. They will not only continuously bring in revenue for your business. But they will also help you to gain new customers if you ask them for referrals and reviews.
  • Unique selling point- Because there are many insurance agents out there that you’re competing with, you have to show that you bring something unique to the table. This can be anything from how you approach doing business, to your brand, your webpage, your social media accounts, and your content.

Attracting Leads

Of course, the most important thing when it comes to bringing more value to your business is attracting more leads. There are many different ways to do this, like:

  • Personalized email marketing– Email marketing is a great way to drive leads, especially when your emails are personalized to the person that is receiving them. A study by Experian found that personalized emails generate up to 6 times higher revenue than non-personalized emails and campaigns.
  • High-value content– To get your agency noticed on the internet, you’ll have to work on search engine optimization (SEO) when building your website and your presence on social media. Focusing on SEO will bump you up in search engine results – and producing high-quality content is a great way to boost your SEO. So great content will not only show that you know your business, but it will also help to generate leads.

What does great content include? Write about topics that are most important to your customers, answer their most-asked questions, and touch on their pain points while offering solutions. Try a mixture of entertaining and informing. And don’t forget to try various platforms and media, including text, audio, and video.

  • Referrals– Studies show that most people do their shopping based on recommendations and looking for an insurance agent is no different. Always ask for referrals from satisfied customers (as well as from family and friends). So, you can expand and generate leads. illustration of a man and a woman with speech bubbles above their heads

 

How Benepath Can Help You Succeed

There’s one more way you can find great, ready-to-buy leads: work with Benepath! Not only can Benepath save you time and money, but we can also help you nurture your leads and improve your customer service skills. By providing you with helpful content guides and emails, you are sure to succeed!

When you work with Benepath, receiving reliable, exclusive leads is the easy part. We provide you with real-time leads through a secured process. And give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents. And gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture the leads, we are behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! To get more information, fill out the form below or call 866-368-0377.

How Insurance Agents Can Get Out of the Dreaded January Sales Slump

The Medicare Annual Enrollment Period and health insurance Open Enrollment Period are the easiest times for you to grow your clientele, earn commissions, and keep your business booming. Now that the AEP and OEP are over, though, you might be finding it a little more difficult to drum up business. You might be wondering how you’re going to get rolling again now that things have slowed down. But there are ways to get out of the dreaded January sales slump!illustration of a woman pushing up a sale chart arrow with article title

Set Some Goals for the Year

Take the slow time in January to begin working on some goals for the coming year. And don’t just think about your goals, write them down: a study at the Dominican University in California found that you are 42% more likely to achieve your goals if you put them in writing.

But what kind of goals should you set? Your specific goals will depend on what you need to focus on in the coming year. Are you trying to increase your production? Would you like to improve your customer service? Increase referrals? Work on your social media?

Once you’ve written your goals down, take the time to also write your plan for achieving them. Remember to treat reaching your goals as a process that you work on each day, as opposed to something that can be tackled instantaneously.

Get Ahead on Training

graph paper with workshop written on it pinned to a cork board
You can look for training sessions or attend webinars to get ahead of what to expect!

Take this slow time to improve your knowledge about the insurance industry. You can look for training sessions or attend webinars to get ahead of what to expect in the new year. If there are certifications that you need for the new year, get on top of those early in the year.

Focus on Existing Customers

If you’re not spending a lot of time pulling in new leads at this slow time, take that extra time you’ve got on your hands to focus on the customers you do have! You can:

  • Review your client list and determine when you should follow up with them and consider what kind of additional coverage they might need in the future.
  • Create and send out a newsletter to your existing clients. Every agent should try to touch base with their clients a minimum of 5 times per year, and newsletters are an easy way to do this, since they can be quickly created in programs like MailChimp or Constant Contact. Share some agency and personal news, and don’t forget to mention some cross-selling opportunities.
  • Revisit business quotes and review every policy written in the last month. If you didn’t write a policy for someone, review what happened. Set a reminder to follow up with that lead in 5 months to see if you can requote them.

How Benepath Can Help

During this slow period, you might be worried about making commissions and finding leads. Benepath can help you! We offer you real-time exclusive leads who are warmed up and ready to purchase an insurance plan. You just have to provide us with the days and times you are available so that we can send you live transfer calls during your specific hours.

In short, we do all the work for you, finding you pre-qualified leads and simply passing them off to you to make the sale. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available! To get more information, fill out the form below or call 866-368-0377.

 

4 Types Of Insurance That All Agents Need

As an insurance agent, you spend your business hours finding your clients the coverage they need. But what about you? Does your business have the coverage it needs? Here are the top 4 types of insurance you, as an agent, should have. illustration of a man in a work chair with an umbrella over him protecting him from rain

1.Errors and Omissions Insurance

We know that the last things you’re planning on doing are choosing the wrong plan for your client, or missing a renewal deadline, but mistakes happen. That’s where errors and omissions (E&O) insurance comes in. E&O covers you if a client claims that you made a mistake that cost them money.

Any business that provides professional advice or services to their clients should have E&O. Insurance agents specifically benefit from this type of insurance because it covers you for a number of situations, including:

  • Forgetting to obtain coverage
  • Recommending the wrong plan
  • Making errors on paperwork like certificates or policy documents
  • Misjudging your client’s risk

Keep in mind this type of insurance is usually a claims-made policy, which means you need to have coverage at the time of the claim. Any lapse in coverage will leave you vulnerable to claims made by clients.

2.Cyber Liability Insuranceblue lock surrounded by cyber circles

Size doesn’t matter when it comes to cyber security. Whether your business is small or large, if you own a website, email, or storefront, the client information you store online could fall prey to a cyber-attack. The cost to recover a business after a cyber-attack can be more than $100,000, so it’s not surprising that 60% of small businesses go under within 6 months of being attacked.

Cyber liability will cover cyber ransoms, data breach response costs, loss of income, and legal fees. Some cyber liability coverage even comes with advice and training for your company on how to better protect your assets online.

3.General Liability Insurance

If you meet with your clients in person, either at their homes or in your office, you need general liability insurance. This will cover you in case you accidentally cause injury or property damage to your client. Your policy will cover any medical bills or repair costs, as well as legal fees or compensation if they decide to sue.

It’s important to note that if you usually bring any equipment, like a laptop, with you to meet a client you should add personal business property to your general liability policy. That way both you and your client are covered in case of any mishaps.

4.Worker’s Compensation Insurance

illustration of a hand coming out of an envelope holding a dollarIf you have even one employee you need worker’s compensation. This policy will cover any medical bills for workplace injuries or illness. It can even cover the employee’s lost wages. And just in case your employee decides to sue, your worker’s compensation insurance will cover any legal fees, regardless of fault.

Most states actually require businesses to carry a worker’s compensation policy – but even if it wasn’t required, it would be a good safety net to have. After all, if an employee is out of commission, it can be stressful for you both, but without the proper coverage it could be crippling.

Your insurance business is always changing, so regularly assessing your coverage will help make sure your insurance changes with it. Once you’re fully covered, you’ll be ready to better serve your clients.

Need Help?

We understand choosing which policies you need to protect your business can be difficult and time consuming. You of all people should know who you work for to get your coverage is important! Benepath provides you with the tools, training, and guidance you need to save yourself some of the headache. Our highly skilled agents can help you get the coverage you need. Reach out to one of our agents and we can make sure you are covered, so you can ensure your clients are covered.

Do You Know Your Decision-Making Style?

To build a successful business, you’ll need to work on a few fundamental skills. One of these fundamental skills is the ability to make decisions effectively. And while this is one of the most important skills that someone running a business needs, it’s also one of the hardest to learn. So how can you work on becoming a more effective decision-maker? The best way to start is to learn about the different decision-making styles, and how they can impact the growth of your business, as well as how you might need to change your decision-making style as your business grows.

So let’s take a look at the main types of decision-making styles, and how they might work for you in different stages of your business growth:

Intuitive Decision-Makercompass in the middle of a heart and brain

This type of decision-maker follows their intuition: when given their options, they will review the information, and make a decision based on their gut feeling.

This type of decision-making is probably not best if you’re just starting out in business, but if you’ve got enough experience, it could work for you: it’s quick, and helps you avoid being distracted by too much misleading or unnecessary information.

Collaborative Decision-Maker

Those who are constantly seeking advice from others before making a decision are known as collaborative decision-makers. The collaborator doesn’t like to make decisions alone, and when they have to make a tough decision, they will ask others for their advice and opinions, and take multiple people’s viewpoints into consideration.

This is a great way to do things if you’re surrounded by experienced people you trust, but it can be slow – and you might fall victim to the old “too many cooks spoil the broth” problem, so be ready to step in and be decisive.

Analyzercomputer, phone and tablet inside a circle

You probably know at least one person in your life who analyzes the heck out of everything – and they’re probably the type of decision-maker known as the analyzer. They are the people who will research every bit of information before making a decision, constantly looking for new information about the situation from as many sources as possible before making a definitive decision.

If you are an analyzer and own a business, you might find yourself struggling to make a decision, especially where fast and firm decision-making is required, so having this style can be a blessing and a curse. This is a good style to stick with when you’re first starting out, since there is an advantage to getting a lot of information from multiple sources before making a rash decision, but be careful that you don’t get stuck on overthinking your decisions to the point where you can miss out on opportunities.

Consensus Seeker

Consensus seekers are the type of people who like to find solutions that work for everybody in the group. This style is very similar to the collaborative decision-making style, because consensus seekers like to get the opinions of others before making a decision. The difference is that this type of decision-maker will not be the final decision maker; instead, they will go with the consensus of the group.

Using this style of decision-making is best if you’re already leading a successful business and have a trusted team around you.

Random Chancerdice rolling

Random chancers have trouble making a decision even after they have done all the research, so they simply make any choice when the time to make a decision comes.

Making decisions in this way is not necessarily the best way to do it, but if you are truly being faced with decisions that seem equal, simply making a choice is better than not choosing at all in most cases.

There are many different kinds of decision-making styles – so which one comes most naturally to you? You might have even found that your decision-making style was different when you first started your business, and has changed as you have grown and become more successful. Just remember: the more you are willing to adapt to change, the better decision-maker you will be.

Looking For Leads?

Being a decisive leader is a crucial part of growing your business, but don’t forget the most important step: building your customer list. And what better way to do this than getting hand-delivered, ready-to-buy leads from Benepath? When you work with Benepath, receiving reliable, exclusive leads is the easy part.

We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents, and gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture your leads, we’ll be behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! To get more information, fill out the form below or call 866-368-0377.

Take More Deductions for Less Taxable Income

When the taxman comes knocking, you want to answer that door holding the least possible amount of taxable income. Why? Because lowering your taxable income will ultimately put more money back into your pocket, and who doesn’t want that? Once you know the common deductions that you are entitled to as an insurance agent, you can make informed decisions in your day-to-day business life to reduce your overall taxable income.

car odometer
You can write off your mileage if you travel to meet with prospects and customers.

What Are Some Common Deductions?

  • Mileage. If you use a vehicle for business, you may be eligible to deduct auto expenses based on how many business miles you drive. A regular commute doesn’t count but if you drive to a client meeting or a conference, keep track because those miles add up and they can be deducted. Download an app or keep track by reading your odometer if you drive outside of your normal commute.
  • Advertising. The IRS allows you to deduct advertising expenses related to business activities and promotions, within reason. If you buy business cards or a Facebook ad, these fall within deductible advertising costs. The cost of hiring someone to design ads for you is also deductible, so be sure to keep a running total of all those costs.
  • Home office. You may be eligible to deduct some of your home expenses under this deduction but the IRS keeps a close eye on this deduction so be sure to only write off your office if it’s a dedicated home workspace used solely and regularly for your insurance business.
  • Memberships. To be a successful professional you need to participate in some extra curricular activities. If you pay for membership of your insurance business-related groups, these can be deducted.
  • Business meals and entertainment. As an insurance agent it’s not unusual to have to entertain clients or other employees, so you should know that those expenses are generally deductible up to 50%.

Staying Organizedpapers in a yellow folder

While these aren’t all the deductions you’re entitled to, it’s a good list to get the wheels turning to see how you can take everyday expenses and use them to your advantage. But if you’re like most people, organizing, saving receipts, and keeping all the information that goes along with tax filing in check, can easily spiral out of control. Find a system that works for you to keep you on track. With so many apps available, browse them all to see if there’s one that will fit your needs. If apps aren’t your thing, use an Excel sheet or Google Docs. Habits take time to establish, the important thing to remember is the more you keep track of, keep records of, and deduct, the less taxable income you’ll have, ultimately putting more money back into your pocket once April rolls around.

To Hire a Certified Public Accountant or Not?

You might be hesitant to spend extra money to hire a Certified Public Accountant (CPA) but because CPAs are experts in their field, you should consider it. CPAs are licensed by the state and must keep up with current tax laws to keep their license. They will find every deduction available to you, they are up-to-date on tax codes, incentives, and programs to get you the most money when you file your taxes.

Independent Agents Face Steeper Competition as Carriers Release Captive Agents

In case you haven’t heard, many carriers have been releasing captive agents, and allowing them to become fully independent agents. Insurers have realized that customers want to work with independent agents who can offer them many different kinds of plans from different carriers, not just plans that are tied to one specific carrier. Because of this, many captive agents have made the transition to becoming independent, which has created more competition than ever for independent agents looking for more leads and customers. This might feel a bit alarming to you, but there are still ways you can stand out from the crowd.

Why Carriers Are Making The Switch

change with orange arrows around it forming a circle
Insurance carriers are switching to independent agents so they can increase profits.

During the Covid-19 pandemic, it made sense for carriers to re-examine their business models, and look for ways to grow while also saving money. Low-interest rates have laid waste to the industry’s ability to grow its accrued revenues over the past few years and captive agents, while well versed in the carrier’s offerings, have a high overhead cost. So to increase their profits, many carriers are switching to working with independent agents, allowing the agents that they work with to sell other carriers’ products.

Standing Out from the Crowd

Because many carriers are now choosing to work with independent agents, you will have to work hard to stand out, and to have a competitive edge over others in your field. If you have built a large clientele base, you’re already ahead of the game. But that doesn’t mean you can get complacent!

You still have to continue to grow, so you will need to focus heavily on marketing and customer service. Make sure that you take the time to build relationships with all of your customers, and work on making your marketing funnel more efficient by:

  • Offering personalized service– To give customers a better experience in the digital world, you need to personalize your customers’ journey with every interaction.
  • Staying on top of interactions– Anticipate your interactions with your customers by using email automation to help inform your customers about renewal dates and plans that might be right for them.
  • Being straightforward– It’s important to make your website and social media accounts as streamlined as possible.
paper with a stamp of certification on the bottom
When you are first starting out, make sure to get a license and insurance for your business.

And if you’re just starting out as an independent agent, the first things you’ll need to focus on will be the practical aspects of building your business, like:

  • Getting business licensing and insurance
  • Designing a logo and other brand-related elements
  • Creating a professional website
  • Developing a plan to automate your marketing
  • Building your client list

Then you’ll need to focus on acquiring leads, nurturing leads, and converting leads into customers, by:

  • Assessing your client acquisition method
  • Defining your unique value
  • Focusing on building relationships with your customers and being timely when responding to them
  • Creating a website with informational content that relates to your customer’s needs and answers the questions they are asking
  • Building your social media presence to get your business known and trusted – take the time to post engaging content there, and stay on top of interactions with potential customers. The more accessible you are, the more you will build your customer base.

Looking For Leads?

When dealing with a growing competitive field, the most important step will be building your customer list. And what better way to do this than getting hand-delivered, ready-to-buy leads from Benepath? When you work with Benepath, receiving reliable, exclusive leads is the easy part.

We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents and gives them a feeling of connection with you right from the start.

We offer the leads, and while it is up to you to properly nurture your leads, we’ll be behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! But if they do need some nurturing, follow the effective ways mentioned above to seal the deal. To get more information, fill out the form below or call 866-368-0377.

Transitioning from a Captive Agent to an Independent Insurance Agent

When you first decide to become an insurance agent, you have the option to either become a captive agent or an independent agent. Being a captive agent means you will work for one insurance carrier and be paid commissions from the one specific insurance company that you work for. On the other hand, if you become an independent agent, you will be able to work with multiple carriers and be your own boss.

If you have started your career as a captive agent, and have decided you want to make the transition to being an independent agent, you are probably wondering where you should start. It’s not that hard to make the transition, but there are a few things you should know.

Captive Agent

phone, book and laptop chained together
Captive agents are limited to working with only one insurance carrier and their products.

When working for a specific carrier, you will only be able to sell that company’s products. The downside to being this type of agent is that you will not be able to offer as many options to your customers, so you might end up losing commissions. You will also have less flexibility in your job: being a captive agent usually means having a more traditional, 9-to-5 office job.

Independent Agent

An independent insurance agent doesn’t work for a specific insurance carrier, and works on commission only. They differ from captive agents because they can sell policies from many carriers, which allows them to work with all sorts of leads, and find the best plans available for them. In fact, studies show that independent insurance agents have a 50% higher commission percentage compared to captive agents! Not only that, but being an independent agent means more flexibility in your job, because you will essentially be working for yourself.

Making the Transition

certificate
When you transition into an independent agent, you will first need to get business licensing and insurance.

If you have decided that you want to transition from being a captive agent to being an independent agent, and break free from only working with one insurance company, there are a few steps you will have to take. The first thing you should do is carefully read your contract with the carrier that you currently work for to avoid any non-compete violations.

Next, to begin the process of building your business, you will need to:

  • Get business licensing and insurance
  • Design a logo and other brand-related elements
  • Create a professional website
  • Develop a plan to automate your marketing
  • Build your client list

Looking For Leads?

When making this big leap from working for a carrier to starting your own agency, the most important step will be building your customer list. And what better way to do this than getting hand-delivered, ready-to-buy leads from Benepath? When you work with Benepath, receiving reliable, exclusive leads is the easy part.

We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents and gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture the leads, we’ll be behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! But if they do need some nurturing, follow the effective ways mentioned above to seal the deal. To get more information, fill out the form below or call 866-368-0377.

Helpful Tips for Insurance Agency Reputation Management

Would you buy a product or service from a company with a bad reputation? Neither would we! Your business’ reputation plays a huge role in how people perceive you and your company, and in determining whether people will work with you. That’s why it’s important to make sure you have a stellar reputation, especially online. Customers will head online to check reviews and to see what other people’s experience with you has been before they even make contact with you. So to compete, you have to be more than just knowledgeable and trusted, you have to be savvy with your marketing strategy, and learn to manage your online reputation.

What Is Your Online Reputation?

paper with starrating on it from 1 to 5 and the 5 stars checked
Your online reputation is very important, because it affects how people perceive you.

These days, prospects can head online and find out almost anything they want to know about you and your business. They can check reviews, and see how you interact online on your social media accounts. All of this affects how your brand is perceived and will solidify your online reputation. That means you need to get it right the first time.

Tips to Manage Your Reputation

Provide Amazing Customer Service

Offering excellent customer service online is the best way to create a great reputation, but you have to go beyond just selling to customers, and providing support to customers online. You should also have a website that provides a great user experience, you should post engaging content, and you should have interactions over social media that allow you to share your knowledge with leads in a helpful way. Think of questions that you would have if you were looking for insurance, and make sure you answer them.

Update Your Information

There’s something you might have overlooked that can damage your online reputation: having outdated information about your business posted online. Think of it this way: have you ever googled a company to check their hours, only to find out the business is closed even though it was supposed to be open? Or have you called the number provided, only to find out it’s the wrong number? Make sure your information is always up-to-date online, otherwise on to the next insurance agent prospective customers will go.

Upgrade Your SEO

Most people don’t get past the first page in a Google search, so you want your business to end up on the first page when people search for insurance help. The best way to rank high on Google is to focus on SEO, so you can improve your search ranking. Creating engaging content and using key phrases people are searching for is a great start.

Engage More

People are using social media for connecting, communication, and research more than ever, so all social media platforms can be effective marketing channels for your business. Use a scheduling tool to post regularly on your social media accounts, and engage with people who ask questions, making sure to promptly reply to any messages you receive. This includes engaging with people who haven’t had a great experience with you. It’s always best to respond to negative reviews quickly and politely to show customers that you care about them, and want to make things right.

Ask For Feedbackfeedback written on a blackboard

The best way to know how you are doing is to ask your customers! That way you can see where you need improvement and what you’re getting right. If you get positive feedback, ask if you can post their review online as a testimonial.

Your reputation is very important: no one wants to work with a company that has negative reviews or a less-than-glowing reputation. In the meantime, if you’re looking for new leads and to grow your business, Benepath can help! We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

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