Diversifying Your Clients text overlaying image of diversified group of people

Diversifying Your Clients

Insurance agents have always had an important job. They help to protect families, individuals and businesses from all of the risks and uncertainties that life has to offer. While this remains true today, the sector continues to change year after year. And the number of licensed agents continues to rise. Even though this can be…

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Important Insurance Questions to Ask During OEP text overlaying image of an agent questioning

Important Insurance Questions to Ask During OEP

For insurance agents, the open enrollment period is all about customer service. This is the time for you to use the skills you’ve learned throughout the years to help families and individuals look at their needs and finances to ultimately decide on an insurance package. While much of the focus should be on providing your…

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Using OEP to Encourage Supplemental Coverage text overlaying image of building blocks with images of health related items

Using OEP to Encourage Supplemental Coverage

For health insurance agents, the open enrollment period serves as time to help people find the right medical coverage. While the main focus is usually on primary care or major medical coverage, this period also provides an ideal time to try to encourage clients to take a look at some supplemental coverage options. Plan options…

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Simplify OEP with Technology text overlaying image of an agent holding a hologram of the internet

Simplify OEP with Technology

While each year’s open enrollment period (OEP) stands as an opportunity for insurance agents to grow their book of clients, it can also be quite challenging. During this crucial period, it’s your job to help people select or make changes to their health insurance plans. With that being said, the influx of clients needing help,…

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The Best Resources to Stay Informed as an Insurance Agent text overlaying image of a cutout wooden man stepping up on platforms

The Best Resources to Stay Informed as an Insurance Agent

To perform at the best of your ability as an insurance agent, it's crucial that you stay informed, and up-to-date. This means keeping up with the most recent industry trends, regulations, news and best practices. In a sector that is constantly changing and evolving, there’s no excuse to simply stop learning. Agent’s who invest their…

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Tailoring Your Sales Tactics Based On Age text overlaying image of a phone with a bunch of different apps coming out of it

Tailoring Your Sales Tactics Based On Age

For insurance agents and salespeople, being successful is based largely on understanding your clients unique needs. While there are certain sales techniques that can be effective no matter what demographic of people you’re talking to. During the sales process it will behoove you to not ignore the specific age of your clients. The fact is,…

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How to Make Your Advertising More Engaging text overlaying image of graphic and advertising tools

How to Make Your Advertising More Engaging

Insurance related advertisements are usually not very unique. In fact, a common perception is that they are dull, boring and uninspiring. Especially, if you have a lot on your plate already, taking the time to craft thoughtful and interesting advertisements can be an afterthought. The truth is, unless you already have a large group of…

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Which Insurance Products Should I Sell? text overlaying image of stacking blocks with graphics of types of insurance printed on them

Which Insurance Products Should I Sell?

As a newly established insurance agent one of the most important decisions you will make is figuring out which insurance products you’re going to sell. The insurance industry is highly competitive, and with so many different products to choose from, determining the right one for you can be challenging to say the least. In order…

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The Psychology of Buying Insurance

The psychology of human beings plays a central role in the complex process of selling insurance. As an insurance agent, it is your job to meet people and encourage them to purchase policies. But whether or not you close a sale comes down to much more than customer service. Every time that someone purchases a…

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Harnessing the Power of Videos text overlaying image of a video screen on a chalkboard

Harnessing the Power of Videos

In the digital era that we live in today, marketing tactics have adapted to the shrinking attention spans of consumers. Conversely, the amount of time that a person spends interacting with technology on a daily basis is steadily increasing. While many people are often reluctant to embrace change, these consumer trends bring to light an…

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Group Health Insurance Leads text overlaying image of an agent and a doctor shaking hands

Group Health Insurance Leads

Selling group health insurance is all about helping people. At the end of the day, the more people you connect and form relationships with, the more opportunities you’ll have to make sales. While this fact of the insurance game is why so many people decide to get into the industry — to communicate with and…

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What Do Insurance Agents Really Do? text overlaying image of an agent holding his hand out for a handshake

What Do Insurance Agents Really Do?

In a world filled with risks, insurance agents stand as the safeguard who help individuals and businesses to protect themselves against potential financial burdens. While most people know the bare bones of what an insurance agent is — the connecting vessel between clients in need and insurance providers. In reality, there is a lot more…

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Cybersecurity for Insurance Agents text overlaying image of a businessman holding a tablet with a lock on top of it

Cybersecurity for Insurance Agents

Everyone knows that with life comes risks. And while as an insurance agent it’s your job to reduce health risks by providing consumers with coverage policies, you may face many risks yourself. We’re not talking about personal injury though, we’re talking about cybersecurity! As an agent, you probably deal with huge amounts of data on…

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how you can nurture leads with benepath text overlaying image of hands holding a growing plant

How You Can Nurture Leads With Benepath

Making sales in the insurance world comes down to simple math. The more client leads you have, the more potential sales you are going to make. Keeping this in mind, generating a consistent flow of leads is important to an agent’s success. But simply generating the leads is only half of the battle. The other…

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6 Networking Tips for Insurance Agents

Building a strong professional network is crucial for success in the insurance sector. Being able to make connections with other insurance industry experts will broaden your knowledge base while also providing you with new opportunities, partnerships and referrals. With proper networking approaches, you can continue to grow as an agent, and keep up with the…

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Increasing Productivity with Time Management text overlaying image of a suit with a clock as its head

Increasing Productivity with Time Management

As an insurance agent, you’re most likely pretty used to having a hectic schedule. Day-to-day responsibilities can regularly change, but keeping up in the fast-paced environment is crucial to your success. In order to stay on top of things, and continue to strive to be your best, time management must play an essential role. With…

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Enhancing Communication with Visuals

Attention spans are shorter than ever. Plain and simple. Between the news, social media, advertisements, and entertainment, the constant flow of information going in and out of our brains can be overwhelming to say the least. This fact of life has become a struggle for many industry professionals, and insurance agents are no different. On…

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7 Ways to Increase Your Referrals text overlaying an image of a keyboard with a refer a friend button

7 Ways to Increase Your Referrals

As an insurance agent you can spend countless hours and dollars devoted to marketing tactics and still not get the volume of clients that you need. One way that helps you to get more clients and make more sales is to use your current customer base to get referrals. By honing in on clients that…

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