If you want quality leads to sell insurance policies you get them online, right? While that may be true, the question then becomes who actually sells quality leads and stands by their product?
If you have been in the business of selling insurance for any length of time, you have probably heard just about everything under the sun when it comes to buying leads. Lead generation is, of course, the lifeblood of any insurance agent, but finding leads these days is a monumentally difficult and time-consuming task. It does not need to be if you choose a reliable online lead generation company such as benepath.net.
But first, let’s take a quick look at some of the myths you may hear about online leads. There is the one where lead generation companies tell prospective client agents that they are selling exclusive leads. They do not necessarily mean exclusive to you alone. They generally mean exclusive to a group of seven or more agents. That is one of the biggest wastes of time and money you are ever likely to come across. If you want to be smart about your marketing dollars, do not buy exclusive-to-a-group leads. Ante up some more cash and get exclusive-to-you-only leads. It is worth the money because those leads do convert when worked properly.
Leads that are shared are virtually useless unless you happen to be the first person on the list to get the leads and the quickest to call. Let’s face it: Who is always going to be right at their computer when a list of shared leads comes in? You are running an insurance agency, you do not have time to sit and wait for a list of names that are going to be well chewed up by the time you may be able to start working them.
If you do get anyone to talk to you, you may find out the individual on the other end of the line has had it with insurance agents and hangs up. Another wasted call. Another hour of wasted time. A few more dollars wasted on leads that do not pan out. Wouldn’t it be much better if you paid for and got truly exclusive leads?
Did you know that some lead generation companies simply cull names from banner ads and other forms offering a free iPod or laptop if you fill out the form? That some of those leads are actually filled out by kids or people using the name of their pet gerbil or dog? That some of those leads use the names of deceased individuals? This is why these leads do not convert. Why waste time and money on them?
Marketing dollars are a precious commodity and need to be spent in a wise manner. The choice to spend needs to be one that offers a good return on your investment. Exclusive leads that are genuinely exclusive to you only are the best investment you can make. If you want to grow your agency, do not fall for the questionably exclusive leads, the 500 free leads or the shared leads to save money. In the end, you do not save money if you buy leads that are duds.