Do You Know Your Decision-Making Style?

To build a successful business, you’ll need to work on a few fundamental skills. One of these fundamental skills is the ability to make decisions effectively. And while this is one of the most important skills that someone running a business needs, it’s also one of the hardest to learn. So how can you work on becoming a more effective decision-maker? The best way to start is to learn about the different decision-making styles, and how they can impact the growth of your business, as well as how you might need to change your decision-making style as your business grows.

So let’s take a look at the main types of decision-making styles, and how they might work for you in different stages of your business growth:

Intuitive Decision-Makercompass in the middle of a heart and brain

This type of decision-maker follows their intuition: when given their options, they will review the information, and make a decision based on their gut feeling.

This type of decision-making is probably not best if you’re just starting out in business, but if you’ve got enough experience, it could work for you: it’s quick, and helps you avoid being distracted by too much misleading or unnecessary information.

Collaborative Decision-Maker

Those who are constantly seeking advice from others before making a decision are known as collaborative decision-makers. The collaborator doesn’t like to make decisions alone, and when they have to make a tough decision, they will ask others for their advice and opinions, and take multiple people’s viewpoints into consideration.

This is a great way to do things if you’re surrounded by experienced people you trust, but it can be slow – and you might fall victim to the old “too many cooks spoil the broth” problem, so be ready to step in and be decisive.

Analyzercomputer, phone and tablet inside a circle

You probably know at least one person in your life who analyzes the heck out of everything – and they’re probably the type of decision-maker known as the analyzer. They are the people who will research every bit of information before making a decision, constantly looking for new information about the situation from as many sources as possible before making a definitive decision.

If you are an analyzer and own a business, you might find yourself struggling to make a decision, especially where fast and firm decision-making is required, so having this style can be a blessing and a curse. This is a good style to stick with when you’re first starting out, since there is an advantage to getting a lot of information from multiple sources before making a rash decision, but be careful that you don’t get stuck on overthinking your decisions to the point where you can miss out on opportunities.

Consensus Seeker

Consensus seekers are the type of people who like to find solutions that work for everybody in the group. This style is very similar to the collaborative decision-making style, because consensus seekers like to get the opinions of others before making a decision. The difference is that this type of decision-maker will not be the final decision maker; instead, they will go with the consensus of the group.

Using this style of decision-making is best if you’re already leading a successful business and have a trusted team around you.

Random Chancerdice rolling

Random chancers have trouble making a decision even after they have done all the research, so they simply make any choice when the time to make a decision comes.

Making decisions in this way is not necessarily the best way to do it, but if you are truly being faced with decisions that seem equal, simply making a choice is better than not choosing at all in most cases.

There are many different kinds of decision-making styles – so which one comes most naturally to you? You might have even found that your decision-making style was different when you first started your business, and has changed as you have grown and become more successful. Just remember: the more you are willing to adapt to change, the better decision-maker you will be.

Looking For Leads?

Being a decisive leader is a crucial part of growing your business, but don’t forget the most important step: building your customer list. And what better way to do this than getting hand-delivered, ready-to-buy leads from Benepath? When you work with Benepath, receiving reliable, exclusive leads is the easy part.

We provide you with real-time leads through a secured process and give you a customized thank-you page so your leads will be ready for your call. This thank-you page assures leads that they won’t be bounced around between agents, and gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture your leads, we’ll be behind you every step of the way. You’ll find, though, that our leads don’t need much nurturing because they are ready to speak with you and buy your product! To get more information, fill out the form below or call 866-368-0377.

Take More Deductions for Less Taxable Income

When the taxman comes knocking, you want to answer that door holding the least possible amount of taxable income. Why? Because lowering your taxable income will ultimately put more money back into your pocket, and who doesn’t want that? Once you know the common deductions that you are entitled to as an insurance agent, you can make informed decisions in your day-to-day business life to reduce your overall taxable income.

car odometer
You can write off your mileage if you travel to meet with prospects and customers.

What Are Some Common Deductions?

  • Mileage. If you use a vehicle for business, you may be eligible to deduct auto expenses based on how many business miles you drive. A regular commute doesn’t count but if you drive to a client meeting or a conference, keep track because those miles add up and they can be deducted. Download an app or keep track by reading your odometer if you drive outside of your normal commute.
  • Advertising. The IRS allows you to deduct advertising expenses related to business activities and promotions, within reason. If you buy business cards or a Facebook ad, these fall within deductible advertising costs. The cost of hiring someone to design ads for you is also deductible, so be sure to keep a running total of all those costs.
  • Home office. You may be eligible to deduct some of your home expenses under this deduction but the IRS keeps a close eye on this deduction so be sure to only write off your office if it’s a dedicated home workspace used solely and regularly for your insurance business.
  • Memberships. To be a successful professional you need to participate in some extra curricular activities. If you pay for membership of your insurance business-related groups, these can be deducted.
  • Business meals and entertainment. As an insurance agent it’s not unusual to have to entertain clients or other employees, so you should know that those expenses are generally deductible up to 50%.

Staying Organizedpapers in a yellow folder

While these aren’t all the deductions you’re entitled to, it’s a good list to get the wheels turning to see how you can take everyday expenses and use them to your advantage. But if you’re like most people, organizing, saving receipts, and keeping all the information that goes along with tax filing in check, can easily spiral out of control. Find a system that works for you to keep you on track. With so many apps available, browse them all to see if there’s one that will fit your needs. If apps aren’t your thing, use an Excel sheet or Google Docs. Habits take time to establish, the important thing to remember is the more you keep track of, keep records of, and deduct, the less taxable income you’ll have, ultimately putting more money back into your pocket once April rolls around.

To Hire a Certified Public Accountant or Not?

You might be hesitant to spend extra money to hire a Certified Public Accountant (CPA) but because CPAs are experts in their field, you should consider it. CPAs are licensed by the state and must keep up with current tax laws to keep their license. They will find every deduction available to you, they are up-to-date on tax codes, incentives, and programs to get you the most money when you file your taxes.

Inflation & Agents: How To Prevent Inflation From Affecting Your Business

Inflation is on the rise, and the cost of everything from fuel to groceries is skyrocketing, making a lot of people feel overwhelmed. This includes your leads and customers, some of whom might even decide not to buy or renew their insurance, settle for a cheaper policy, or cancel their policy altogether when they see that the rates have gone up. They might feel hopeless, and you might worry about losing business, but remember, as an agent, there are always ways you can help people save money on insurance, and find an affordable plan. There are ways to put them at ease, as well as to keep inflation from dragging your business down.

cell phone with an incoming all on the screen
If you have been receiving calls from customers about their insurance rates going up, there are things you can do to help them save money.

The Dreaded Calls & How You Can Help

If you haven’t been experiencing it already, get ready: customers have been calling insurance agents left and right, asking why insurance rates have gone up. And their concern is understandable: in times like these, everyone is looking for ways to save a little money.

If you’ve already been receiving these calls, don’t panic! First, take a deep breath and sympathize with your customer- hey we’re all going through it, so let them know that you completely understand. Next, assure your customer that you will do your best to make sure they have a plan that works for them and that they can afford it. Once you’ve tried to calm their nerves, follow these steps:

  • Go through their account with a fine-tooth comb– Take a close look at your customer’s account and see exactly why their insurance rate has gone up. There could be a variety of reasons, such as if they have made a claim or if they had a discount at one point that is no longer available. Being able to explain exactly why things change often helps customers become more comfortable with their rates. While they still might not like it, having a reason is better than approaching them with ‘that’s just how it is these days.’
  • Examine every nook & cranny for discounts– Scroll through their account and see if there is any way you can find a discount for them- there might be one for being a loyal customer, making payments on time, or putting in little to no claims. application with a pen on the page
  • Look through their application- If you can’t find any discounts for their current plan, try to go through their application and update it. Things might have changed from when they first filled out the application – maybe for the better. Or their life situation might have changed, making it easier for them to qualify for subsidies or get a new plan. For example, they might have lost their job or had a qualifying life event, allowing you to look through all available options in their area and find a plan that provides them with what they need in their price range.
  • Bundle insurance– One way to help customers save money is by bundling their insurance. Yes, it might sound insane to try to offer them more insurance, but by bundling, they will end up saving money without having to sacrifice coverage. For example, check if you can bundle their health insurance plan with their home insurance or bundle multiple business insurance policies together. By bundling, customers can get discounts of up to 25% less than buying them from multiple companies.

Keeping Your Business Afloat

Your customers are probably not the only ones stressing out. If you’re worried about the fate of your business in these uncertain times, don’t panic. Even in this new normal, there are some things you can do to adjust and make sure your business continues to thrive:

  • Evaluate your loss ratios and carrier rate -The formula for determining your loss ratio is: (insurance claims paid + adjustment expenses) divided by total earned premiums. Evaluating this will help you determine how your business can save money and minimize profit-sharing risks that can hurt your business.
  • Negotiate contracts– If you have contracts with carriers, consider negotiating any fixed contingency deals you have, which can help reduce risk over the long term. Most companies are fairly receptive to negotiation and will consider changes at any point during a contract period if the negotiating agency has a good loss ratio and adequate premium volume.

    illustration of marketing techniques
    Stay on top of your marketing so you can attract new leads and customers so your business can stay afloat during these difficult times.
  • Step up your marketing– When all else fails, market your way to new customers, focusing on how your agency can help customers save money. These are trying times but business growth is still possible, and the best way to keep your business going.

And with every cloud comes a silver lining: the one upside to these tough times is that commission income will be increasing, which could help offset any decrease in income from the insurance company/companies you work with.

Prices continue to rise, leaving many to worry and look for every possible way to save money. And when your customers see their insurance rates shoot up, they will want to know why and what you can do to help them. But you can be ready for them, and find ways to keep their business, so you can continue to grow yours! Remember loyal customers are your best asset, and a free marketing tool. If you are able to help your customers and make them happy they are more likely to refer you to friends and family!

While you are waiting on those referrals, if you’re looking for new leads and want to grow your business, Benepath can help! We offer exclusive leads for clients who are ready to buy. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry to help you stay on top of the latest industry trends. When you grow, we grow, so let us help you fight inflation panic and have the best sales year yet. To get more information, fill out the form above, or call 866-368-0377.

5 Tips for Creating Customer Surveys For Your Agency

Every business owner knows that great customer service is the key to success. Offering outstanding customer service can create a cycle that will bring you endless revenue: make your customers happy, and leads will continue to flow in because of the excellent reputation given to you by those happy customers. And the opposite is also true: if you fail to provide great customer service, you will struggle to grow your business. But how exactly will you know if your customers are happy, or what areas you need to improve on so you can provide the best service possible? The best way to gain knowledge about your clients so you can deliver the best possible customer service is to use customer surveys.

How To Create A Useful Survey

When creating a survey, the first thing you need to do is make sure it is concise and focused enough that it will give you a snapshot of exactly what your customers are looking for from your business. So to build a useful survey, you should:boxes all around one main box in the middle with arrows pointing from each box to the middle one

  1. Clearly define the purpose of your survey– What is it exactly that you want to find out? For example: do you want to get an idea of how satisfied customers are with your service and your products, how likely they are to do business with you again, or what other products they are interested in learning more about?
  2. Keep the survey short– Studies have shown that shorter surveys have better response rates. Remember, most people don’t want to sit down and fill out a survey for 10 minutes or more.
  3. Let customers know how long the survey will take– Make sure you let your customers know just how short the survey is because this will make them more likely to complete it. For example, point out that the survey will take less than a minute of their time, so they will be more inclined to fill it out.
  4. Keep the questions simple– Make your questions as specific and direct as possible, and avoid using any jargon or abbreviations that people will not understand. Try to use yes or no, multiple-choice, or rating scale questions to keep things simple.
  5. Use incentives to encourage people to take your survey– Offering a small gift card or other incentives to entice people to take the time to answer your survey can work wonders, just make sure that you abide by the rules of your specific state.

How To Implement Customer Surveysillustration of a man in a suit with a website screen and 5 stars underneath it

Once you have created your customer survey, it’s time to put it into action. Surveys can be mailed out to customers and prospects, or given in person, over the phone, or in an email newsletter. Once you have decided how you want to deliver the survey, the next step is to get them to your customers. If you choose to conduct the survey online, there are services out there that you can use to make it easier to collect the information and review it. These services include:

  • Survey Monkey– Free for up to 100 responses per survey.
  • SoGoSurvey– Free end-to-end survey design, distribution, and analysis platform.
  • Survey Gizmo– Has a monthly fee, but no limit to the number of surveys.
  • Constant Contact– This email marketing tool also has a survey tool. There is a fee for this service.

Once you have created a survey and distributed it, make sure to analyze each survey that you receive back from customers and prospects. Address any complaints or concerns, and respond to as many comments as you can (even the positive ones). Analyzing each and every response that you receive will help you get a better understanding of where your business stands, will help you see things through your customers’ eyes, and will show you where you can really grow your business.

If you are looking to grow your business, Benepath can help! We offer exclusive leads who are ready to buy, all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Common Frustrations for Insurance Agents

The insurance business can be very rewarding for dedicated agents: not only do you get to help people find great insurance, but you also get to make a good living. But it’s not always rainbows and unicorns when it comes to selling insurance. There are some common frustrations that you have to deal with, especially if you want to grow your business and be successful in the insurance game. If you are considering becoming an agent, it’s important to understand what these common frustrations are so you can be prepared to tackle them. And if you are a veteran at selling insurance, know that you are not alone when it comes to these frustrations – and keep reading to find out ways to deal with them!

illustration of a person looking into binoculars
Finding new leads can be frustrating for many agents, especially after Open Enrollments have ended.

Finding New Leads

As an insurance agent, if you’re not selling, you’re not earning, since your income comes from commissions. Going through a slow period during which new leads are hard to come by can be very frustrating, and it can even cause some agents to lose hope.

But don’t lose hope! If you can’t find any quality leads, there is no need to be frustrated, you can get ready-to-buy, exclusive leads from a trusted company like Benepath.

Being Cut From The Sales Process/ Competition

The internet is a great tool for many insurance agents, but there is also a downside to it. Unfortunately for many insurance agents, insurance companies are using the internet to sell coverage directly to customers, which cuts you, the insurance agent, out of the sales process. But if you continue to market your strengths, as well as work with Benepath to find leads who want to work with independent agents, you’ll find that there are many prospects out there who are still looking for that personal touch. Benepath has plenty of leads who want to work with a knowledgeable agent that they can trust, rather than with big insurance companies.

Not Enough Time To Sell

It can be really hard to manage your time as an insurance agent. Between trying to sell to potential customers, making sure your current customers are happy, and marketing yourself, you might feel like you need at least three of you to do everything. At times, you might find yourself spending too much time managing existing accounts, meaning you won’t have enough time to focus on prospects and new leads, or vice versa.

illustration of an hourglass with time running out
Not having enough time to sell can be frustrating, but Benepath can help you get leads and nurture them.

This can be very frustrating especially when you’re trying to grow your client base and business. However, it is possible to find more than enough time by working with Benepath. We will provide you with leads, so you can spend less time trying to find new leads, and focus more on selling. Not only that, but we give you the tools to become more successful, and we’ll help you manage and stay on top of your client base.

As with any job, selling insurance comes with frustrations that are very stressful and very real. But that doesn’t mean you should give up. There are ways to deal with these frustrations – and the best way to deal with them is by working with Benepath. We’ll take the worry out of trying to find leads and help you grow your business by providing you with ready-to-buy leads. When you work with us, you’ll never have to worry about your marketing strategy not paying off, or not having enough time to sell to leads or keep your existing customers happy, because you won’t have to spend so much time searching out leads and persuading them to buy.

Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

How Much Money Do Insurance Agents Make?

We get it: when you’re looking into a career, one of the first things you want to know is how much money you can expect to make. After all, you want to make a good living, even if the profession is your passion. So if how much money you make is a top priority for you, and you have chosen to become an insurance agent, we have good news. Not only can you make a good living as an insurance agent, but right now insurance agents are in high demand, and the need for them continues to grow, so you’ll always have work and shouldn’t have any problems earning your commissions. But just how much do insurance agents make? Well, you can make six figures, but you need to know what factors come into play when determining how much you will earn.

How Much Can You Make?

illustration of a person in a chair with money over his head
It is possible to make 6 figures working as an insurance agent,

According to the U.S. Bureau of Labor Statistics, an insurance agent makes an average of $50,600 per year as of 2018. The position’s pay can vary drastically, with the lowest 10% earning less than $27,500, and the highest 10% earning more than $125,610.

What Determines How Much You Make?

The figures above show that how much money you’ll make as an agent can vary wildly. So what factors go into determining the actual amount you’ll make? How much you earn will depend on what type of agent you are: independent agents and captive agents will often earn different salaries. In addition, the products you sell come into play: for example, do you sell just health insurance, or do you sell Medicare Supplement Plans as well?

The factors that come into play when figuring out what you might earn include:

  • What type of agent you are- Captive agents work for an insurance company and have leads generated for them, but they can only sell that insurer’s plans and nothing more. Independent agents, on the other hand, have the freedom to work with whatever companies they want to, but have to find ways to generate their own leads.
  • Type of insurance you sell– If you sell life and health insurance, you can expect to make a percentage of each policy’s premium, as well as a percentage of the policy renewal. In addition, if you sell Medicare products, you’ll find that those leads are the leads that keep on giving, because you get a guaranteed 7-year renewal with them.
  • Location– Where you live can play a big role in how much you make. The amount an agent makes in a small town is different from the amount an agent makes in a big city filled with more people and with a higher cost of living.

How Can You Maximize Your Earnings?

money growing on vines coming out of the ground
The best way to make a good salary is to put a lot of effort into growing your business and customer base.

If you’re an independent agent, the best way to make a good salary is to put a lot of effort into growing your business and customer base. You will have to focus your efforts on marketing yourself, and generating as many leads as possible through your marketing, customer service, and referrals. And if you are having problems finding leads, or would like to generate more ready-to-buy leads, working with Benepath will help you reach your commission goals, even if you’re hoping for six figures!

We offer exclusive leads who are ready to buy – all you have to do is tell us when you are available to work with them. Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available. To get more information, fill out the form above, or call 866-368-0377.

Starting An Insurance Agency? Here’s How To Financially Prepare

Have you decided to start your own agency? If so, congratulations! But getting into the entrepreneurial world is a big step, and you might not know where to start or how to ensure that your new business will be successful. And while being your own boss is great, with that comes a lot of extra responsibility, and it’s extremely important that you financially prepare yourself for your new venture. So, to help you get started, follow the tips below, so your business can flourish.

Find A Great Accountantcalculator next to binders with income tax written on it and a stack of papers

Trying to figure out taxes as a small business owner can be really confusing – after all, your specialty is insurance, not tax law! And the last thing you want to do when starting a business is get into trouble with the IRS because of an issue with your taxes – or even just miss out on write-offs because you don’t know the rules. So the best thing you can do to avoid all of this is to find yourself a great accountant to help manage your finances. Not only will they make sure your money is secure, but they will also ensure that your taxes are filed correctly, minimize legal liabilities, and help you with your investments, as well as with keeping your personal finances separate from your business finances.

Minimize Your Debt

It’s hard to successfully grow a business if you’re saddled with a ton of debt. You can take out a loan to start your business, but if you have more debt than you can realistically pay off, you will only be digging yourself into a bigger hole.

Try to find ways you can minimize any current personal and business debt that you have, by doing things like:

  1. Creating a strict monthly budget
  2. Decreasing your business’ spending
  3. Considering debt consolidation
  4. Negotiating with your lenders
  5. Increasing revenue, perhaps by adding products or services, adding new customers, or cross-selling to existing ones

Calculate Your Expenses

Sit down and review your monthly expenses, making sure to take everything into account. For example: how much will your electric bill for your workspace be every month? Car payments? Office supplies? Don’t just allow all of your payments to be made automatically without calculating them and adding each one into your budget. Instead, review all of your monthly expenses, so you can be careful about what you spend, including for your new business. Doing so will help you reach your long-term goals for your business.

Have An Emergency Fund Readypink piggy bank next toa gold dollar sign and stacks of cash

Aside from reducing any debt you might have, it’s also very important to financially prepare yourself with an emergency fund. As your business gets off the ground, there might be hiccups along the way, or you might be faced with a slow season without a lot of commissions. You might also have a hard time building your client list at the beginning, which can result in more overhead costs than you have commissions to cover. Try to have an emergency fund readily available that would cover about 6 months of your expenses.

Starting an insurance agency is exciting, but it can also be daunting, and you want your new business to be successful since you are putting so much time, money, and effort into it. If you are worried about the success of your business and are trying to build up your clientele, Benepath can help. We offer exclusive leads – all you have to do is tell us when you are available to work with them! Benepath will provide you with better tools, more guidance, unsurpassed sales training, and techniques from the most successful agents and trainers in the industry, not to mention the best leads available! To get more information, fill out the form above, or call 866-368-0377.

What Does “Ready To Sell” Mean?

When it comes to selling Medicare Supplement Plans, you don’t have to limit yourself to the Open Enrollment Period! There are over 11,000 Baby Boomers turning 65 every day, which means not only opportunities to make a lot of sales, but also to earn a residual income. Selling Medicare Supplement Plans is a lucrative business that you can make a good living from, but before you begin selling, you must be “ready to sell.” Just because you are contracted with an insurance carrier does not necessarily mean that you’re “ready to sell.” There are certain steps that you have to take first.

computer mouse over the word license
Check your local state requirements to get licensed.

1. Get a Medicare License To Sell

Before completing any of the following certifications, you have to be properly licensed to sell Medicare products per your state’s Department of Insurance requirements. You must pass a state licensing exam and then apply for your license. Make sure to check with your state’s Department of Insurance for licensing requirements for your specific state.

2. Complete AHIP Certifications

America’s Health Insurance Plans, or AHIP, represents over 1,000 companies that offer insurance. In order to sell Medicare products, you will be required to complete AHIP training. The training is designed to educate agents on selling Medicare plans as well as on protecting seniors. When you receive this training, you will learn the basics of:

  • Medicare fee-for-service eligibility and benefits
  • Eligibility and coverage
  • The different types of Medicare plans
  • Compliance with marketing guidelines and enrollment procedures
  • How to detect and report fraud, waste, and abuse

Once you have received this training and are familiar with CMS regulations and guidelines, you will satisfy the requirement of insurers to sell their plans.

2. Complete Carrier Specific Certifications

illustration of a man in a suit motioning towards a certificate

Once you have completed the AHIP certification, the next step is to get certified with the insurance carriers you are going to work for. Some of the large carriers, such as Aetna and Humana, require individual product certifications in order to be able to sell their plans. You will be given three opportunities to pass their product certification test; if you fail all three times, then you will be unable to sell their products for one full year.

3. Finding Valuable Leads

Once you have completely passed all the certifications required, then the final step is to find valuable leads so you can start selling! The best way to do this is to work with Benepath, because we offer real-time, exclusive leads. Customers come to our site, they fill out our form indicating that they are interested in purchasing a Medicare Supplement Plan, and then the lead is immediately sent to you in real time. You will receive a live transfer call, as well as a text and an email; they will even be linked to your CRM.

What sets Benepath apart from other companies is that our exclusive leads always expect your call. We provide a custom thank you page for each one of our agents: each prospect will see your information including your picture, your logo, and a brief description of you or your agency. We provide you with better tools, more guidance, and the best leads available thanks to our constant researching and technological advancement.

Ways To Thank Your Customers

It can be easy to put all of your focus on turning leads into sales, and on growing your business, instead of focusing on what is most important: your customers. There is nothing wrong with wanting to grow your business and become more successful, but at the same time it’s important to take a step back and remember that you are only successful because of your customers. In order to maintain a healthy relationship with your customers and ensure long-term success, you need to keep them happy, while letting them know that you appreciate them. You can do this by simply saying thank you in a creative way.

Send an Old-School Handwritten Note

caucasian hand with a pen in it next to a white card that says thank you

Handwritten notes are rare in today’s technological world. Emailing a thank you note has become the norm, but doing this is not personal or memorable. Taking the time to hand write a special thank-you note to a customer will make them feel important and appreciated – and everyone loves getting things in the mail!

Surprise Them

Send flowers, a goody basket, or pizza – because who doesn’t love pizza? Taking time out of your day to send any of these items is a great way to say thank you. Just make sure it is something the customer can relate to and will appreciate. You can send a little note or a joke with these gifts, and your gesture will surely brighten up their day.

instagram icon with the pull down menu to make a new post
Give clients a shoutout by posting a kind thank you message on your business’ social media page.


Give Them A Shoutout On Social Media

A lot of people spend their free time scrolling through social media, so what better way to thank your client than by putting it on social media? Give them a shoutout by posting a kind thank you message on your business’ social media page. Be sure to ask your client permission before posting, especially if you are using their professional profile, just in case they aren’t comfortable with having their name out there.

Make a Phone Call

Usually when an agent calls someone it is to make a sale. So you can imagine how surprised a client would be if you called to simply thank them for their business. Set some time aside during your day to call customers and thank them, and if they don’t pick up, leave a thoughtful voicemail.

Treat Them To Coffee

If you think your client would feel comfortable with it, ask if you can take them out for a thank you coffee. Taking your client out for coffee is an effective way to say thank you in person and help build a stronger relationship with them. If they cannot meet for coffee, or if they live far away, then consider sending them a gift card to their local coffee shop.

Pay It Forwardwoman holding a large $50 bill with the word donation on it in red

A wonderful way to show how grateful you are to your client is by paying it forward. You can reach out to your client and let them know that you want to donate to their favorite charity in their name. This is not only an extremely thoughtful way of showing your appreciation, but it is also a great way to build a stronger connection with your client.

Showing that you appreciate your clients and letting them know that you care about them as more than just a business prospect is easy. Show your gratitude with any of these simple and effective acts, and you will not only have a great relationship with your customers, but they will surely spread the word about your thoughtfulness to others- which will mean more business for you.

How You Can Nurture Leads With Benepath

As an agent, you understand that most people need a little hand-holding before they are willing to give their money away. If you want to turn a lead into a customer, then you must improve the efficiency of your sales funnel by nurturing your leads. This has to be a part of your sales process in order for a potential customer to become a paying customer. Nurturing leads is critical to your business’s success, and luckily, there are many effective ways to do this. One of the best ways to nurture leads is to work with Benepath. Benepath offers exclusive, real-time leads, meaning you’ll have no trouble getting in touch with them, and you’ll be able to get past that crucial first step of making contact. We’ve got the leads, and we’ve also got the best ways to nurture them – just ask our agents.

Get Personal

two people sitting at a table looking at a laptop together.
Customers need to feel a connection, so personalize your interactions with your leads.

Studies show that 41% of consumers have switched services or companies at some point because they weren’t being treated in a personal way. Customers need to feel a connection, so personalize your interactions with your leads. Make sure to use their names when you communicate with them, and to listen carefully when they speak, so you can remember little details about them that you can bring in your next conversation. If you can, meet with your leads in person so you can let them know what you have to offer- a face-to-face meeting will always leave customers with a better impression than any other form of communication!

Benepath facilitates easy, personalized communication with leads. All of your prospects will receive a customized thank you page with your name and picture, so they’ll instantly be able to put a name to a face, and will be ready for your call. This seemingly small touch will start your interaction off on the right foot, and will make your leads feel like they’ve got a connection with you right off the bat.

“I absolutely love the Benepath exclusive leads. This program consistently brings me high quality leads who not only know that I am calling, they are typically eager to speak with me! Not only this, but Benepath truly stands behind their system and acts as a real partner. Since starting on the Benepath program my business has really picked up and I spend less time prospecting and more time selling. I would highly recommend the Benepath exclusive leads program to any agent.”

  • Fred A.

Post Relevant & Conversational Content on Social Media

It’s hard to interest people in information that does not pertain to them or their needs. When you post content on social media, or when you send emails, try to include only highly relevant content that delivers value. Do not repeat information that your leads have seen or heard already. Switch it up, while at the same time revealing the value of your product. Adding valuable content about your product or service shows that you have a deep commitment to your business and to your relationship with your customers.

Use a Multi-Channel Strategy

social media web
Use a combination of channels by providing links in your emails to your social media pages.

Don’t stick to just using social media or drip-emailing campaigns. Use a combination of channels by providing links in your emails to your social media pages, blog posts, YouTube videos, podcasts, or webinars, as each of these channels provides access to new audiences. People are constantly on their cell phones, so you need to stay up-to-date and make sure they can access your content and connect with you through different channels. If you need suggestions on how to make this strategy work, talk to Benepath – we can help work out a successful strategy for your business.

“I have used leads in the past and had my own system of calling. I talked to Judy from Benepath and she taught me a follow system of calling, emailing and texting. I followed their system and was pleasantly surprised. Instead of having a contact rate of 20-40%, I was able to contact over 70% of their leads. Thank you for teaching that system to me.”

  • Richard D.

Follow Up In a Timely Manner

Automated emails and social media posts are an easy way to help you reach large groups of prospects, but they’re not enough. You have to contact each lead separately, and follow up with them in a timely manner. A follow-up email or phone call is the best way to convert inbound leads into sales opportunities. A well-planned call is more effective than cold calling, which is why Benepath delivers real-time exclusive leads to our agents. gold clock with the short hand on the two

“I have received 52 leads from Benepath and have closed 37% of the leads. My recent story is I had a lead from November that is 70 years of age. I called her up after leaving several messages and I finally reached her and we had a great conversation and she scheduled to meet with me next week. This is proof never give up on a lead you have not reached, because you never know the circumstances. She apologized later in the conversation for never calling me back. I love this business of helping people, so never prejudge a lead. All leads need to be worked a lot to get an appointment and a sale. I don’t give them too much information in the first phone call, my goal is to get in front of them to close them. This is my style and my success story. The quality of the product is here at Benepath. Keep being persistent and you will start closing more leads.”

  • Dale W.

Send Personalized Emails

Email marketing tools are cost-effective and allow you to automatically send out many emails at once. You should be sending emails regularly, about one email per week. Remember, though, to put your leads’ names on each email so they feel like you are not sending out a mass email, but rather one that is directed to them. Sending personalized emails is one of the most effective ways to nurture your leads, as personalized messages get 4-10 times the response that mass emails get. Simply putting a lead’s name on your email will make them feel that you care, and that the message is coming from a friend as opposed to from a salesman.

Use Lead Scoring

robot with the words lead scoring next ti ut

Lead scoring is a method by which you rank prospects on a scale. The scale is based on the value each lead represents – you can assign numeric values to marketing automation platforms such as social media interactions. The best way to determine the urgency of follow-ups or the need to nurture is by determining if the lead is ready, willing, and able. For example, if a lead is able and willing, but not ready, then you need to create an urgency for them to commit, with a discount or promotion, for example. But if a lead is ready and willing, but unable, then nurture the lead until they are ready and able.

“Wanted you to know that when it comes to leads, I have my own ideas about what makes a lead a good lead. Top of my list: I want to get the prospect on the phone as soon as possible after the lead shows up. If that doesn’t happen my chances of success start to fade. When I call the leads from Benepath, people are there to pick up the phone. Sometimes, they are a bit surprised that someone actually called so fast, and they are real prospects. “Wow, I just did that seconds ago!” is common. Of course, sometimes they need to be touched later for follow up but the point is that I now have the expectation from the moment I get the lead that I will get the person.”

  • Kirby T.

When you work with Benepath, receiving reliable, exclusive leads is the easy part. We provide you with real-time leads through a secured process, and give you a customized thank you page so your leads will be ready for your call. This thank you page assures leads that they won’t be bounced around between agents, and gives them a feeling of connection with you right from the start. We offer the leads, and, while it is up to you to properly nurture the leads, we are behind you every step of the way. You’ll find, though, that our leads do not need much nurturing because they are ready to speak with you and buy your product! But if they do need some nurturing, then follow the effective ways mentioned above to seal the deal. To get more information, fill out the form below or call 866-368-0377.


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