Breaking Down the FCC’s Recent TCPA Ruling text overlaying image of a gavel on a table

Breaking Down the FCC’s Recent TCPA Ruling

On Wednesday Dec 13, 2023 the FCC passed its new ruling on TCPA that changes the way express written consent is defined. The ruling passed relatively easily with only one commissioner dissenting. The results were a final vote of 4-1 in favor of the new change. The alteration aims to reduce the number of unwanted…

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New TCPA Ruling on the Horizon: Impact on Lead Buyers, Lead Sellers, and Consumers

In the coming weeks the FCC is set to finalize a new ruling on TCPA, that will greatly affect lead generation companies, lead buyers and consumers nationwide. This includes insurance agents and agencies who rely on purchased leads to connect with prospective consumers. The ruling set to be finalized on Dec 13, 2023, will change…

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Online Commercial Insurance Shoppers Are Expected to Nearly Double in the Next 3 Years

According to a new survey from Semsee and TrustedChoice.com, independent insurance agents can expect a significant increase in online commercial insurance buyers over the next three years. The survey showed that around 42% of agents have been seeing an increase in commercial opportunities since the start of the pandemic in 2020. With such an increase…

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Inflation & Agents: How To Prevent Inflation From Affecting Your Business

Inflation is on the rise, and the cost of everything from fuel to groceries is skyrocketing, making a lot of people feel overwhelmed. This includes your leads and customers, some of whom might even decide not to buy or renew their insurance, settle for a cheaper policy, or cancel their policy altogether when they see…

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Trouble Connecting? How Your Phone Might Be Sabotaging Your Leads

Have you been having issues reaching leads over the phone? You might be marked as a spam caller by their phone carriers! Many, if not all, phone carriers have a call blocker that identifies whether outside callers are spam calls. You might be the victim of being listed as a “Scam Likely” to the leads…

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Twitter 101: A Quick Guide for Insurance Agents

Have you been thinking about marketing on social media platforms like Facebook, YouTube, TikTok, and Instagram, or are you already doing so? These are all great ways to reach customers in different age groups, but if there’s one platform you should definitely add into the mix, it’s Twitter. Twitter has been and continues to be…

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The Largest Jump in ‘Cost Of Living’ (COLA) Adjustments In Over a Decade

Every year, Social Security beneficiaries receive a cost-of-living adjustment, or COLA, which usually bumps up their payments by a percentage point or two. For 2022, though, beneficiaries could be in for a much bigger than usual COLA:  in 2021, the COLA was 1.3%, but for 2022, the COLA is expected to jump 5.3% - the…

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You Need to sell to seniors via video chat. Here's why!

Selling to seniors via video conferencing

The unaddressed truth behind Covid-19 is that until we get a vaccine, those of us who have an increased risk of serious health problems are going to need to remain socially distant even after the spike subsides.  While a therapy for the virus could be found as early as June, a vaccine is much further…

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How the Payroll Protection Program Affects Insurance Agents

What the Payroll Protection Program means for insurance agents

  Congress recently signed the CARES Act to help relieve Americans of the economic impact COVID-19 has had in the US.  As part of this stimulus package, there has been a Small Business package included.  This $350 billion dollar program is called the Payroll Protection Program (PPP), and independent contractors can begin applying on Friday…

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Accounting for Taxes

Get Ready For The 2020 Health Insurance Tax

Insurers were given a pass in 2019 by Congress regarding their annual health insurance tax. The reason was that the government was concerned about consumers’ out-of-pocket costs. However, if the ACA’s health insurance tax resumes as planned, this ‘free pass’ might be over and insurers will face a $15.5 billion tax bill in 2020. The…

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Increased prices

Commercial Insurance Rates are Rising. Here’s Why

No one wants to pay more for insurance, but it is our unfortunate reality. Commercial insurance rates are rising, meaning higher premiums across the board for many businesses. Coverage affected ranges from Business Owner’s Policy to Worker’s Compensation. It is projected that prices will continue to rise throughout the rest of 2019. From underwriting to…

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Medicare’s “3-Day Rule” Lawsuit Goes To Trial

There was confusion and misinformation regarding the 3-day rule for skilled nursing facility coverage. In order to get the 100 days of skilled nursing coverage from Medicare, the mandate states a beneficiary must spend at least 3 days in the hospital as an inpatient. However, doctors and hospitals can admit elderly patients on an “observation…

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Is Your Insurance Marketing Eye-Catching or Boring?

Is Your Insurance Marketing Eye-Catching or Boring?

If it’s boring and even you don’t really recall the last campaign you sent out, it’s time to make some changes to your marketing strategy. If you want to figure out why your last perhaps not so successful marketing campaign, was a bust, ask yourself a couple of questions (we have more for you in…

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Yes, technology is still the leading way to market online

Yes, Technology Is Still The Leading Way To Market Online

But now, it’s technology that you want to be more “personal” or you may wish to consider using. Face to face conversations seem to be so rare today that mothers are texting their teen, upstairs in his or her bedroom, that it’s time to come down for supper. Talk about degrees of separation. Do not…

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Could Medicare Lead Calls Be Your Answer?

Medicare enrollment is on the rise across the country. According to Mark Farrah Associates research, as of March 2019 there are over 22 million Americans who have at least one Medicare plan. From 2018 to 2019, the total number of participants has grown 7.4%. In addition to that, the retention rate for Medicare consumers is…

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Are you busy or productive?

While you might think being busy must mean you are being productive, you would be wrong. There is difference between being busy and being productive. The greatest difference between busy work and productive work, is passion. If you have passion and drive for your job then you will find that you are productive. On the…

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How to Stay on Course Marketing You and Your Insurance Agency

Insurance marketing is not as simple as it may seem. And to get where you want to go, you need to make a step-by-step plan to get there. Right from the moment you decide to open your insurance agency, you need to know why and how you will accomplish your goal. Many reasons for opening…

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Opening an Insurance Agency, the First Year

Opening an Insurance Agency, the First Year

Launching your own insurance agency can be a daunting task. Where do you start? What marketing strategies do you use? How do you choose them? Opening your own business can be overwhelming, but it does not need to be. When you first open your insurance agency it is helpful to stick to one marketing strategy.…

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