News and Press

According to a new survey from Semsee and TrustedChoice.com, independent insurance agents can expect a significant increase in online commercial insurance buyers over the next three years. The survey showed that around 42% of agents have been seeing an increase in commercial opportunities since the start of the pandemic in 2020. With such an increase…

Inflation is on the rise, and the cost of everything from fuel to groceries is skyrocketing, making a lot of people feel overwhelmed. This includes your leads and customers, some of whom might even decide not to buy or renew their insurance, settle for a cheaper policy, or cancel their policy altogether when they see…

Have you been having issues reaching leads over the phone? You might be marked as a spam caller by their phone carriers! Many, if not all, phone carriers have a call blocker that identifies whether outside callers are spam calls. You might be the victim of being listed as a “Scam Likely” to the leads…

Have you been thinking about marketing on social media platforms like Facebook, YouTube, TikTok, and Instagram, or are you already doing so? These are all great ways to reach customers in different age groups, but if there’s one platform you should definitely add into the mix, it’s Twitter. Twitter has been and continues to be…

Every year, Social Security beneficiaries receive a cost-of-living adjustment, or COLA, which usually bumps up their payments by a percentage point or two. For 2022, though, beneficiaries could be in for a much bigger than usual COLA:  in 2021, the COLA was 1.3%, but for 2022, the COLA is expected to jump 5.3% - the…

The unaddressed truth behind Covid-19 is that until we get a vaccine, those of us who have an increased risk of serious health problems are going to need to remain socially distant even after the spike subsides.  While a therapy for the virus could be found as early as June, a vaccine is much further…

  Congress recently signed the CARES Act to help relieve Americans of the economic impact COVID-19 has had in the US.  As part of this stimulus package, there has been a Small Business package included.  This $350 billion dollar program is called the Payroll Protection Program (PPP), and independent contractors can begin applying on Friday…

Insurers were given a pass in 2019 by Congress regarding their annual health insurance tax. The reason was that the government was concerned about consumers’ out-of-pocket costs. However, if the ACA’s health insurance tax resumes as planned, this ‘free pass’ might be over and insurers will face a $15.5 billion tax bill in 2020. The…

No one wants to pay more for insurance, but it is our unfortunate reality. Commercial insurance rates are rising, meaning higher premiums across the board for many businesses. Coverage affected ranges from Business Owner’s Policy to Worker’s Compensation. It is projected that prices will continue to rise throughout the rest of 2019. From underwriting to…

There was confusion and misinformation regarding the 3-day rule for skilled nursing facility coverage. In order to get the 100 days of skilled nursing coverage from Medicare, the mandate states a beneficiary must spend at least 3 days in the hospital as an inpatient. However, doctors and hospitals can admit elderly patients on an “observation…

If it’s boring and even you don’t really recall the last campaign you sent out, it’s time to make some changes to your marketing strategy. If you want to figure out why your last perhaps not so successful marketing campaign, was a bust, ask yourself a couple of questions (we have more for you in…

But now, it’s technology that you want to be more “personal” or you may wish to consider using. Face to face conversations seem to be so rare today that mothers are texting their teen, upstairs in his or her bedroom, that it’s time to come down for supper. Talk about degrees of separation. Do not…

Medicare enrollment is on the rise across the country. According to Mark Farrah Associates research, as of March 2019 there are over 22 million Americans who have at least one Medicare plan. From 2018 to 2019, the total number of participants has grown 7.4%. In addition to that, the retention rate for Medicare consumers is…

While you might think being busy must mean you are being productive, you would be wrong. There is difference between being busy and being productive. The greatest difference between busy work and productive work, is passion. If you have passion and drive for your job then you will find that you are productive. On the…

Insurance marketing is not as simple as it may seem. And to get where you want to go, you need to make a step-by-step plan to get there. Right from the moment you decide to open your insurance agency, you need to know why and how you will accomplish your goal. Many reasons for opening…

Launching your own insurance agency can be a daunting task. Where do you start? What marketing strategies do you use? How do you choose them? Opening your own business can be overwhelming, but it does not need to be. When you first open your insurance agency it is helpful to stick to one marketing strategy.…

If the thought of remaining a student of insurance marketing seems depressing, it should not be. It only means that to be a success, you need to be diligent, up-to-date, persistent and a smart marketer. Being an insurance marketing student is not like you remember high school or college. Running an effective and successful marketing…

A well-planned marketing strategy will help your agency generate a customer base. Your marketing strategy needs to be your marketing strategy. The first step in marketing is figuring out where your audience is. Most people today are active users of the internet and social media. Therefore, a strong internet presence will be beneficial to your…