Lead Generation

Throughout the whole experience of learning, growing and setting up your business, you were “you,” right? You didn't put on airs, talk like a drill sergeant, or barge ahead without knowing what you needed and wanted for a final outcome. You were not acting like someone else. You were acting like, well, you. There is…

Only relying on article directories is a classic mistake. Google has already made it crystal clear that if you do rely only on article directories, you are not going to get optimal results. What do you do instead? Populate your own sites first. The reason you use your articles in your own blogs and websites…

While it’s a good idea to write informative articles for people searching for information about insurance, part of marketing those pieces is doing it correctly. In other words, don’t just choose a few places to put them up in a slap dash manner. Think about your target market: research your demographic and aim your articles…

If you have spent any time studying how to sell products online, whether miracle fruit juices or insurance policies, you have likely run across articles and blogs that suggest you need to be aggressive when selling. These sources claim that you shouldn't give potential customers the chance to think about what you have said –…

Marketing alone is okay if your office is small. However, if you want that office to grow, creating teams to market you, the agency and the products is a savvy move.  Marketing is tricky to begin with, and if you do everything on your own, small tasks can devour your time and keep you from…

Usually, to market to interested people, you must also scatter-shot others along the way. There is a way to get around it, but not with 100 percent certainty.  Study your demographics. If you are marketing to retired seniors or to middle-aged executives, narrow down where they live. If you market Medicare to seniors,for example, locate…

Trying to find leads on your own is a good experience, and it teaches you the hard way to market a product. It’s not that it does not work, because it does. Decades ago, the insurance business flourished on cold calling and sourcing leads with known contacts. However, in the age of technology, the customer…

If you’re trying to build an insurance agency, there are millions of things you need to do and millions of things you don’t. Are you guilty of looking like you’re working while not accomplishing anything? Think about that for a bit. Do you attend extraneous meetings, read books, listen to marketing tapes, read tips and…

Yes, it’s true. There is such a thing as “too much” social media interaction. Think TV commercials. If you’ve ever watched a great show on Hulu and had it interrupted every ten minutes with the same commercial, over and over, you know the true definition of irritation. If you over-promote a product, your presence can…

Finding Medicare supplement leads can be as time-consuming or as simple as you make it. For a number of years, direct mail was the go-to method to generate Medicare supplement leads. Cards were mailed out to specific target areas, and interested people replied asking for further information. From there, the agent made appointments and explained…

What do you need to do to keep your end of the customer/insurance agent relationship going? If your message doesn't contain a call to action like, “Click here for further information on term life insurance,” potential customers have nothing to do. So of course they leave. If you want to keep the relationship alive and…

Keep your messages and videos short. The shorter the better. Landing pages that go on for miles are not appreciated by those who want the bottom line as soon as possible. If people are accessing your offerings on a smartphone screen, long pages are a monumental pain. Tailor what you have to say, and learn…

Make sure your online message is personal for everyone that hears it. Sound impossible? It’s not. Speak so that viewers and readers feel you are talking directly to them. To accomplish that, you don’t want to refer to “viewers” or “everyone.” Use the second person instead, and address your audience as “you.” For example: “Thank…

If you are creating a marketing video, set an actionable goal before you record it. You are not marketing just to make conversation with others. You are marketing to convert viewers, visitors and existing customers. Never forget that. Stay focused. Stay on point. Tell people why your product is beneficial for them and how they…

You might be anxious to get your idea or message across to your readers, but you'll do better to withhold the full point in the first few lines. Persuasion is key. Add in some solid lead content that builds to a better understanding within a paragraph or two. Tailor the entire email to grab attention,…

To reach prospective customers, your message has to stand above other marketing emails. If you craft the right kind of email and if it finds its way into the right inboxes, you must make the most of your chance to sell yourself and your product. Don't settle for a dull or weak headline. If the…

People consistently prefer to avoid the topic of death, but life insurance coverage is important. Your job is to educate potential customers and point out the protection life insurance offers your family. Different people will respond to different tactics on your part. As such, you might consider multimedia campaign with the leads you purchased from…

We all have days when we wonder why we bothered to get out of bed. These days are likely best dedicated to paperwork and catching up on agency tasks. You don’t want to be on the phone working insurance leads when your outlook on the world is cloudy at best. It's a surefire way to…