Selling

Read the numbers and then rethink your insurance marketing strategy. For instance, did you know that Google+ gets 120 million visitors every month? LinkedIn garners 255 million visits monthly. Twitter boasts 310 million visits. Pinterest gets at least 250 million and Facebook gets a staggering 900 million visitors. Not to be outdone by competing social…

There are a number of leads you can order to help grow your business. Know what they are and how they may help you before investing your marketing dollars. Typically, Medicare supplement leads are the most lucrative largely because you have a captive audience actively searching for supplements to help fill the gaps in their…

Like it or hate it, social media marketing is here to stay, and if you are marketing insurance, it is critical that you learn how to find your way around on social media platforms. That does not mean you need to know all the platforms out there, but it’s a smart marketer who chooses the…

Leads have the potential to be a sale. Treating leads like they are just another task to get done before the end of the day is the wrong approach to selling. Leads do not sell themselves. They need an experienced insurance agent who knows how to work them diligently and convert those names from a…

You may come from a school of thought that says pressuring people into buying something is the best way to make a sale. It may be true. However, that may be the only sale you ever make to that person because they are unlikely to come back. Or, they may take advantage of the “buyer’s…

This may seem like a no-brainer question, but just how well do you know the services you offer? If you have a large insurance agency, you may offer many services that vary per policy sold. Do you have a complete grasp on all of those services and can explain them in detail to a customer…

While it is exciting to get new insurance leads, you need to take the time to read all the information provided. There are clues in the lead information that may help you make a sale. Make notes on what you find in the lead. Jot down questions that come to mind while reading. This helps…

Having good leads is the first step toward making good sales to build your business, but you also need to remember it is not just the lead that sells a product. Selling includes promoting yourself and your services and products. You are an integral part of the package and in fact, many people do not…

Running an insurance agency is often frustrating, exhilarating, confusing and stressful by turns. The best way to build a foundation for your business and grow it is to buy quality, exclusive leads from a reputable online lead generation company. Gone are the days of cold calling, constant networking, selling to the warm market (relatives and…

Selling insurance is also about not only working leads purchased from a lead generation company but also ensuring those leads remain customers and not buy insurance from another agent. The best way to ensure a lead remains a loyal customer is to make first contact. Agents who are the first to speak to a potential…

Sourcing insurance leads can be difficult. By being a thought leader and investigating reliable online lead generation companies is the smart way to market. Sourcing reliable, convertible insurance leads is the bane of many insurance agents’ existence. Little time, low budgets, poor lead generation experiences, non-vetted leads and not working them promptly all have the…

Never let it be said that online insurance marketing is a slam dunk, because it is not. Like other things in life and in business, you have to work hard to get what you want. Selling insurance is a calling at which some do very well, and some appear to grow their business without seeming…

No matter where you find your leads, how many you buy, where they are located and so forth, the lead itself is only a part of the equation. If you do not work the lead, it dies. It’s just that simple. If a lead comes in that happens to be in real-time, then you need…

Why do you need a business coach? You may think you don’t need to spend money on a business coach and perhaps you are able to do everything you need to be a success. However, give the thought some consideration. Almost every successful businessperson has a coach or has had a coach at some point…

As strange as it may sound, make sure your business is legitimate on paper. It’s part of being and doing business when you are starting out with your insurance agency. That means you take the time to create a business entity and get licensed in your state. Your business entity may be any one of…

Unless a lead generation company offers real-time leads and means it, leads are never 24-hours old or less. This is a physical impossibility due to the fact that it takes detailed work to get the leads off the internet, gather them, classify them, upload them to a spreadsheet, package them and then market them. The…

Oh really? Do not even try this one out. Here is why. One of several ways to rip a lead or two off the internet is to ensure a pop-up window pops up asking you a question. Let’s, for the sake of argument, say the question is asking you if you want more information on…

If you see an enticement to try a lead generation company that says they are going to give you a certain number of free leads to try, run. The leads are free for a good reason — they’re usually duds or cold leads, and working them gets you nothing. The other thing to remember is…