Selling

If you want quality leads to sell insurance policies you get them online, right? While that may be true, the question then becomes who actually sells quality leads and stands by their product? If you have been in the business of selling insurance for any length of time, you have probably heard just about everything…

Selling insurance is not just about having a good product to offer. It is about who you are and how you come across to others. In other words, are you personable? Can potential clients relate to you? Like you? Want to buy from you? Do they feel like they know enough about you? If you…

Not everyone has a computer in their home, despite what the statistics say. There are a large number of older Americans who only have basic phone service and a mailbox, because that is what they know and understand. And that works just fine for them. They have no interest in iPhones, tablets or fancy computers.…

Not a lot people enjoy hosting or running large meetings. Despite starting out with a defined goal and a set topic for discussion, the meetings often devolve into dwelling on side issues brought up as the discussion progresses. In some ways this can be beneficial for you as an agent, because it gives you a…

You may have lots of leads that have the potential to convert to sales if worked properly. But if you don’t feel comfortable working them, you’ve wasted your money and time. That hot tips list is your ticket to a better future and making more money. But, what if you don’t have a list of…

Think about that for a minute. Success lies in exposing new people to your insurance agency every day. But, you think, I have lots of customers and they always need something. That may be the case, but existing customers are not new customers and do not expand your business base, unless they are referring new…

Avoid being dull. To that end you need to have zippy content that is relevant to your readers. You notice the word relevant comes up a lot when discussing marketing of any kind. That's because if you send out something that has no relevance to your audience, your credibility tanks. So stick to the things…

That’s actually an easy question to answer, as most of these programs provide you with the ability to measure your performance. You get to see what works and what does not, and can evaluate what kinds of leads are returned to you. You are able to determine how your customers are responding to your campaigns,…

Yes. If you use Facebook, Twitter, LinkedIn or any of the other social media platforms that allow you to publish articles, be sure to use them to your advantage. Learn how to excerpt the best points of your articles. Learn what times are best to post your material. For instance, if you use Twitter and…

Well, why not? They can make your life a lot easier, giving you time to spend on the phone calling your leads. You can manage your marketing in two ways: with pre-screened source leads from an online lead generation company, and automated emails designed to collect further leads. The email leads are not going to…

Okay, this is a valid concern, but one that may be easily overcome by doing the research. What is trending on social media about insurance? For instance, what are people saying about Medicare, group health insurance or final life expenses? Find out. Stay current. Don’t market an obscure product that holds very little appeal to…

Is this hard? Yes, but it is worth making the effort because magazine exposure is phenomenal. Material for magazine publication must be top notch, well researched, well written and provide something relevant to readers – something that makes a difference to them. Marginal content does not cut it, and, frankly, does not get published. Hate…

Working hard does not necessarily mean working smart. If you have been in the insurance business for any length of time, you have likely learned there is an enormous difference between working hard and working smart – but that the two can go together. Working hard often means nose to the proverbial grindstone while not…

A smart agent should be willing to listen to how others market insurance, but be aware that what works for others may not work for everyone. Listening to one’s own intuition is a winning strategy for any agency. A savvy insurance agent knows that cold calling is dead, long live telemarketing leads? Right? While that…

You may think not selling something to a reader is almost impossible. It’s not, not if you do it the right way. You need to strive for informational, educational pieces that teach readers something they do not know or understand. Write in plain English and try not to use insurance jargon. This is one of…

Throughout the whole experience of learning, growing and setting up your business, you were “you,” right? You didn't put on airs, talk like a drill sergeant, or barge ahead without knowing what you needed and wanted for a final outcome. You were not acting like someone else. You were acting like, well, you. There is…

Only relying on article directories is a classic mistake. Google has already made it crystal clear that if you do rely only on article directories, you are not going to get optimal results. What do you do instead? Populate your own sites first. The reason you use your articles in your own blogs and websites…

While it’s a good idea to write informative articles for people searching for information about insurance, part of marketing those pieces is doing it correctly. In other words, don’t just choose a few places to put them up in a slap dash manner. Think about your target market: research your demographic and aim your articles…