Selling

As an agent, time management skills have a direct impact on your performance and sales. It goes unsaid that they are necessary to excel in your industry. However, even though everyone has the same amount of hours in a day, some people are able to accomplish so much more than others. Wondering how to maximize…

If you’re groaning out loud at this question, then writing is likely something you struggle with every time you go to write a blog or marketing piece. The words seem wooden or they are too big and jargon-like. The end result is “you” understand what you wrote, because you sell insurance, but those who are…

There could be a number of reasons Internet marketing isn’t working as well as it could be for you. Most of them have to do with how the site is set up, optimized, what your keywords are, how good your content is or isn’t and even what your website looks like in terms of visuals…

Fair question. The answer may surprise you, but it’s one of the oldest, most used tool in the world. Can you guess what it is? It’s the phone. Yes, that’s right – the phone, landline, online or cellphone. Surprised? This is mentioned because a great many insurance agents rely so much of digital communication techniques…

There are so many ways to communicate these days, in fact sometimes there may be just too many to be effective when it comes to allocating a campaign budget. What do you do? The short answer is choose what you “know” to be an effective method of communication – one that has in the past…

Some of your best customers are those that have done business with you for years and know the value of having health insurance for those “what if” moments in life. In other words, they have an emotional attachment to not only having insurance, but to the benefits of the health insurance policy they ultimately bought.…

This observation is definitely applicable to insurance marketing. Insurance can be interesting, fun, useful and of course necessary, but it does not need to be dull and boring and filled with difficult language. Video or T.V. viewers love pure surprises, the kind that make you smile, laugh and maybe clap your hands and exclaim: “That…

When it comes to selling health insurance, there is a niche, often overlooked group that requires a different approach than your average 30-year-old looking to purchase a family plan - the 26 year-olds.   The reason selling insurance to this age group should be handled differently is because, similar to any specified target customer, the needs…

Strive to create a positive emotional feeling such as joy. Emotional marketing has been around for years but it is still effective even today despite the wide range of brands in the marketplace and various other competitors. The main thing is that a positive emotion, even when thinking about various kinds of insurance, is extremely…

This isn’t as difficult as it may sound. It just involves a bit of thinking outside the box. The first thing to consider is to avoid overly prominent branding – the in your face, repetitive, loud and pushy kind of branding that tries to persuade people to buy insurance. People do not like that. People…

Ok, you maybe sent a magnetic business card or calendar, but what else? Was there anything or item of good value included that would stop most people from not reading it or throwing it away? It has been noted that the cost of attention these days has skyrocketed seven-to-nine-fold since 1990. That makes attention the…

Often insurance agencies sell more than one health insurance policy. Agents need to be able to sell different types of polices. Selling insurance, no matter what type of insurance, means agents need to know their product inside and out. To successfully sell insurance, agents need to know their products inside and out. You need to…

A proper marketing campaign is the key to success. The last thing you need to be doing is cutting corners with your marketing dollars. Never cut corners when it comes to marketing materials. Work hard to design a great marketing campaign. Make sure your image is polished, professional, relevant, up-to-date and approachable. Make sure your…

If you usually go for the hard sell, stop. Consider how the person on the receiving end feels and then try the soft sell. A softer approach generally appeals to the vast majority of those wanting to buy insurance. You have to remember that millions of people do not have insurance because they hate paying…

Medicare Supplement, Medicare Advantage, Medigap, Open Enrollment, Annual Enrollment.  There are so many buzz words associated with Medicare insurance sales that it is often difficult to differentiate what it all means.  One of the most confusing things to understand as an agent, let alone as a consumer, is what the difference between AEP and OEP…

You have no doubt heard that old saying: “Don’t bring me problems. Bring me solutions.” This is applicable in selling insurance as well. Customers do not want to hear, “We don’t have a policy that can do what you want,” or “Your family cannot be covered under this policy. You need a more expensive one.”…

How do your phone communication skills size up according to your clients? Closing sales for insurance agents on the phone is hard enough, but if your phone call delivery is lacking in even one aspect, your efforts could be . We at Benepath want to help ensure your phone calls are as effective as possible,…

Medicare enrollment is on the rise across the country. According to Mark Farrah Associates research, as of March 2019 there are over 22 million Americans who have at least one Medicare plan. From 2018 to 2019, the total number of participants has grown 7.4%. In addition to that, the retention rate for Medicare consumers is…