Selling

Last year was an unusual year. Many people suffered, from business owners to employees who lost their jobs. Some small businesses had to shut down, which ended in them closing their doors for good and laying off their employees. All of this means that many Americans are facing hard times financially, so you might find…

In today’s world, you need to be constantly marketing your business. The most important aspect of your marketing strategy? Branding! How you choose to brand your business makes a huge difference in getting your business out there, and in attracting prospects. Creating the right brand for your business is extremely important in a competitive field…

Before you can begin selling Medicare, you must first get your license to sell Medicare products, followed by certifications from carriers to sell Medicare Supplement Plans. But after all that, there is still one more thing to be aware of before you’re ready to sell. You need to know how to remain compliant with all…

Online marketing is one of the fastest and most effective ways to reach as many potential customers as possible. But online marketing can also be tricky. Not only are there many principles to know, but things like social media platforms are always changing, making it hard to keep up. It’s important to stay ahead of…

When it comes to selling Medicare Supplement Plans, you don’t have to limit yourself to the Open Enrollment Period! There are over 11,000 Baby Boomers turning 65 every day, which means not only opportunities to make a lot of sales, but also to earn a residual income. Selling Medicare Supplement Plans is a lucrative business…

Did you know that more than 10,000 people in the United States turn 65 every day? For insurance agents, that can mean a lot of sales if you get into selling Medicare Supplement Plans. In order to create long-term sustainability for your business, you will need a residual income, and there is no better way…

We live in a digital age. Many people spend large amounts of time on their phones, often scrolling through social media, looking up information, or watching videos. In fact, approximately 78% of internet users actively watch online videos. This means that video marketing can play a significant role in engaging with potential customers and attracting…

Spend any amount of time scrolling through social media or browsing the internet and you’ll see a lot of content that is trying to get you to buy something, sign up for something, or learn more about something. This type of marketing, known as content marketing, can play a huge role in attracting customers to…

Working with an independent insurance agent has a lot of benefits, and it’s important that your customers - and potential customers - know about them. You need to show them that independent insurance agents offer value that captive agents cannot. This will prevent them from seeking help from a captive agent, and from searching for…

The secret to growing your business is taking care of your customers. You have to build customer confidence and trust in order to build a strong, dependable consumer base. At the end of the day, people buy from people that they trust, but it's not always easy to get people to trust you when you're…

Selling insurance is a competitive business. Even if you have the most comprehensive policies with the best prices, it won’t matter if you don’t master the art of cold calling and selling your plans. Cold calling requires determination, energy, and a lot of preparation. Calling people who are not expecting to hear from you can…

Did you know that YouTube is the second most-used search engine in the world? This makes sense: if you’re looking for a quick answer to a question, what better way to get it than by watching an engaging video on the subject? In fact, in a recent survey, nearly 60% of executives  said that they…

Your customers are the foundation of your business, so your number one priority should be holding onto your existing customers. New business is important, but customer retention is more important, especially when it comes to your bottom line. In fact, did you know that it costs 6 times more to gain a new customer than…

If you want to grow your business, then customer service is one of the most important things that you need to focus on. Each interaction that a customer has with your business will either build it up or tear it down. Great customer service leaves customers satisfied, and when they are satisfied they're more likely…

Whether you are a new insurance agent, or an established one, getting an appointment with a direct carrier is critical to your success. Getting an insurance carrier appointment, or being appointed by a direct carrier, means that you have authorization from the insurance company to act on its behalf. It allows you to have access…

Trying to connect with prospective clients over the phone can be frustrating. About 80% of the calls you make will go to voicemail, and you’ll spend about 15% of your time leaving messages. Unfortunately, as an agent, there is no way to avoid this method of communication. While you might question whether it is worth…

The saying “a picture is worth a thousand words” holds true, even when it comes to selling insurance. Multiple surveys report that customers find sales calls to be extremely frustrating and annoying. One way to combat this frustration is by using screen sharing, because visual engagement that is in real time is more likely to…

Weak leads are inevitable. It’s not possible to convert every lead into a sale. But just because you feel like you’ve ended up with a cold lead, doesn’t mean you shouldn’t try your best to change the situation. Giving up after only one call could mean missed opportunities. What seemed like a weak lead at…