Be Scientific in Your Approach to Insurance Marketing

This isn’t as difficult as it may sound. It just involves a bit of thinking outside the box.

The first thing to consider is to avoid overly prominent branding – the in your face, repetitive, loud and pushy kind of branding that tries to persuade people to buy insurance. People do not like that. People also do not like huge logos, or logos in the middle of the screen. Instead, tuck brand images throughout the ad – referred to as brand pulsing. Viewership actually goes up by as much as 20 percent. For mobile use, keep the brand to the sidelines and focus on what value you offer to those wanting and needing insurance.

Sure, it takes a while to switch marketing gears to social media platforms, but once you have the idea, it gets a whole lot more fun and even easier.

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