Selling

Social media is an extremely powerful tool. In fact, consumers are 43% more likely to purchase a product when they learn about it through social media. But there is an art to social media, and if you want your business to benefit from using it, then you have to post great content. Providing the right…

How many emails do you send in a week? Most likely hundreds. While each email gives you the opportunity to market yourself, did you know that your email signature can do the same? An email signature is a great automated marketing tool that some agents overlook. Instead of simply signing your name, you could be…

As technology evolves, so do customers' needs and expectations. Customers have gotten used to accessing customer service help 24/7. If they can’t get help immediately from one source, they will seek it elsewhere. In fact, research shows that if a customer does not get a response within 5 minutes, the odds of converting them into…

The recent pandemic has wreaked havoc on businesses, forcing some to shut down, and others to find new ways of doing things. One way many businesses have adapted is by moving much of their work online and using Zoom or other digital tools to keep in touch with colleagues and clients. Not only have many…

If you feel like you’re struggling to bring in new clients, you may need a new marketing strategy. One of the most effective marketing strategies out there might actually surprise you: teaching classes on insurance. Conducting seminars and workshops in your area of expertise will get your name out there, and will help you earn…

Businesses have been through tough times lately. Many owners who have managed to stay afloat will be looking for new commercial and group insurance policies. This will bring new customers to your door, and many will be understandably overwhelmed by recent events. These customers will be upset and will be looking to you for help.…

New Medicare changes that will impact both current and future beneficiaries have now gone into effect. Keep your clients informed and help them make the best choices by staying up-to-date on these changes.  Increased Medicare Deductibles & Premiums [caption id="attachment_12686" align="alignright" width="300"] Medicare premiums and deductible rates have gone up.[/caption] The first change to note…

There are a variety of changes to health insurance plans that have taken effect in 2020. Changes include everything from new states creating individual mandates to carriers offering new plans in new places. In order to provide customers with accurate information, you need to stay up-to-date on all of these changes. Here’s a look at…

Working as an independent agent comes with advantages and disadvantages. The plus side of going it on your own is better pay, but the downside is that you do not have the network, or the training that comes with working for a company. But that does not mean that you cannot build your own network…

The unaddressed truth behind Covid-19 is that until we get a vaccine, those of us who have an increased risk of serious health problems are going to need to remain socially distant even after the spike subsides.  While a therapy for the virus could be found as early as June, a vaccine is much further…

  Congress recently signed the CARES Act to help relieve Americans of the economic impact COVID-19 has had in the US.  As part of this stimulus package, there has been a Small Business package included.  This $350 billion dollar program is called the Payroll Protection Program (PPP), and independent contractors can begin applying on Friday…

Selling Medicare Supplement plans is a very rewarding job. Not only do you get to help seniors save money, but you get a residual income. In other words, Medicare is the gift that keeps on giving. But how? Medicare Sales At All-Time High [caption id="attachment_12584" align="alignright" width="367"] Selling Medicare Supplement plans can give you a…

Studies show that around 78% of people say their opinion and perception of a brand permanently changes after the first interaction with a sales rep. And any good sales rep will know that the first call - especially the first 30 seconds of that call -  along with the timing of the call, is everything.…

It’s going to be the buzz word of the century.  COVID-19, The Coronavirus, The pandemic.  Right now, it has the world's economy in shambles and people are fearing for loved ones’ well-being.  It will go down as the great interruption of the 21st century. With schools shut down and businesses operating remotely, any sense of…

5 Outbound Sales Cadence Insights Every Insurance Agent Should Know Sales cadences are about more than just the frequency and content of your emails, they’re about engaging your prospects enough to begin a valuable conversation. How you interact with your leads should vary from segment to segment to maximize effectiveness. A good sales cadence filters…

Looking into becoming an insurance agent? Already one, and looking to become more successful? There are certain qualities an insurance agent must have in order to increase sales. Being an agent is not easy, and you will face a lot of rejection, and stress, but there are some important qualities to focus on that can…

Drip emails. These can bring in a lot of revenue for your business. It will help you attract the right subscribers, keep them engaged, and get them to commit to your call to action. These emails offer businesses a new way to communicate with customers, which can lead to more revenue. However, there is a…

As you embark on a new job in your life as an agent, there might be some questions regarding whether you should be independent or captive. These two kinds of agents differ in how they get clients. Independent agents generally generate their own leads, and work harder than captive agents. Captive agents are trained and…