How many emails do you send in a week? Most likely hundreds. While each email gives you the opportunity to market yourself, did you know that your email signature can do the same? An email signature is a great automated marketing tool that some agents overlook. Instead of simply signing your name, you could be grabbing your customers’ attention and getting the edge on your competition.
Your email signature should provide basic contact information, such as your name, position, company name, website and phone number. But to spice up your email signature, and to make it a more effective marketing tool, you can include:
Social Media Links
Promote your business and grow your following on Facebook, Twitter, LinkedIn, and other platforms by adding links to your social media pages in your signature. Your social media pages give customers or prospects more information about your business and the products you offer, but they can also show them more of your personality and allow them to feel more connected to you. When adding links to these accounts, try to give your customers a reason to click on them and connect with you.
A Picture of Yourself
Including a picture of yourself in your email signature personalizes your message even more, and can further help to create personal connections with your customers. Everyone loves to put a face to a name!
Requests for Referrals
Don’t be shy about asking for referrals in your email signature. You can simply add a link to your website so people can refer a friend, or you can ask directly in your signature. Consider making a pitch like, “Do you have a friend who is looking to save money on their insurance? Forward this email (or my link) to them with your review of my services. Your friend will thank you for helping them find a great plan at a great price!”
Some Eye-Catching Info
Try inserting an interesting fact about the insurance industry to get people’s attention. Use stats like, “The average reputational harm claim is about $50,000, which could end your business. However, the average general liability policy will only cost you about $1 a day.” Adding facts like this make insurance you’re selling seem less complicated and like a great deal.
Suggestions for Customers to “Ask Me How”
Everyone loves the idea of putting money back into their pocket. Use an “ask me how” in your signature, such as “Ask me how I saved this business over $4,000 this year” or “Ask me how you can get covered for less than $1 a day.” This will make customers want to learn exactly how you worked that magic for others and whether you can do it for them as well.
Your Sense of Humor
One thing to avoid adding to your signature: inspirational quotes. These just come off as pushy or boring. Try instead to add something funny. Showing you have a good sense of humor will make you seem genuine and trustworthy, and will win you more business than a whole book of inspirational quotes will.
Make sure to not overdo it! You can use one or some of these ideas, but using all of them will be too much and will end up making your email signature look cluttered. A jumble of text at the end of your email will turn off your recipients, but a clean design with text that jumps out at your customers is an excellent way to highlight you and your business.
