Email Signature Ideas That Work For You

How many emails do you send in a week? Most likely hundreds. While each email gives you the opportunity to market yourself, did you know that your email signature can do the same? An email signature is a great automated marketing tool that some agents overlook. Instead of simply signing your name, you could be grabbing your customers’ attention and getting the edge on your competition.

Your email signature should provide basic contact information, such as your name, position, company name, website and phone number. But to spice up your email signature, and to make it a more effective marketing tool, you can include:

caucasian hands typing on a laptop keyboard with Facebook pulled up.
Promote your business and grow your following on social media by adding links to your social media pages in your signature.

Social Media Links

Promote your business and grow your following on Facebook, Twitter, LinkedIn, and other platforms by adding links to your social media pages in your signature. Your social media pages give customers or prospects more information about your business and the products you offer, but they can also show them more of your personality and allow them to feel more connected to you. When adding links to these accounts, try to give your customers a reason to click on them and connect with you.

A Picture of Yourself

Including a picture of yourself in your email signature personalizes your message even more, and can further help to create personal connections with your customers. Everyone loves to put a face to a name!

Requests for Referrals

Don’t be shy about asking for referrals in your email signature. You can simply add a link to your website so people can refer a friend, or you can ask directly in your signature. Consider making a pitch like, “Do you have a friend who is looking to save money on their insurance? Forward this email (or my link) to them with your review of my services. Your friend will thank you for helping them find a great plan at a great price!”

Some Eye-Catching Info3 friends looking at a cellphone

Try inserting an interesting fact about the insurance industry to get people’s attention. Use stats like, “The average reputational harm claim is about $50,000, which could end your business. However, the average general liability policy will only cost you about $1 a day.” Adding facts like this make insurance you’re selling seem less complicated and like a great deal. 

Suggestions for Customers to “Ask Me How”

Everyone loves the idea of putting money back into their pocket. Use an “ask me how” in your signature,  such as “Ask me how I saved this business over $4,000 this year” or “Ask me how you can get covered for less than $1 a day.” This will make customers want to learn exactly how you worked that magic for others and whether you can do it for them as well. 

man with an orange drink in one hand laughing while looking at his cell phone in another hand.
Showing you have a good sense of humor will make you seem genuine and trustworthy.

Your Sense of Humor

One thing to avoid adding to your signature: inspirational quotes. These just come off as pushy or boring. Try instead to add something funny. Showing you have a good sense of humor will make you seem genuine and trustworthy, and will win you more business than a whole book of inspirational quotes will. 

Make sure to not overdo it! You can use one or some of these ideas, but using all of them will be too much and will end up making your email signature look cluttered. A jumble of text at the end of your email will turn off your recipients, but a clean design with text that jumps out at your customers is an excellent way to highlight you and your business.

Why Trust is Hard to Come By

Trust is the way to sell yourself. People won’t buy from you if they don’t trust that your services are good, or that your product will improve their lives. That being said, trust is relatively easy to build as long as you follow a solid formula.

For insurance agents, this formula is about the same as other sales-focused jobs, but it must come off naturally. It takes a little more work on your end to master this but once done, you’ll see a huge shift in your interactions with people. They’ll buy easier, spread positive reviews, and increase your sales in the long run.

man on phone building trust with customer
It’s all about how you talk to people. Be professional, knowledgeable, and courteous.

Do Reputable Work

The baseline of any trust building is to show that you provide consistent value with your work. This is why bigger sites rely so much on positive reviews of their customers; it demonstrates hard evidence that people like what they do.

If you don’t have a profile that allows for reviews, then just word-of-mouth will do. Building strong trust with your customers comes from honest hard work. Also, to support this concept, make sure you’re giving yourself deliverable goals, i.e. if you say you’ll have someone signed up with a new policy within a week, you must do everything you can to accomplish this. If it’s not reasonable, don’t promise it.

Be Personable

They say you’re underdressed without a smile. Being a friendly, courteous person will get you far with any customer interactions. Of course, don’t pile on the cheese or be overly complimentary. People are more aware now of those that seem overly friendly as it comes off as manipulative. Steer clear of anything that makes you seem fishy.

This means genuine compliments only. If you like someone’s car or their new scarf, then by all means, openly share your admiration. It can spark a conversation as well as the possibility of connecting with shared stories. Did you both buy your car at the same dealership?

These personal connections get you far in building trust. It also works on social media. If you have a welcoming profile with visible content, people can examine your page and make decisions based on them. This means being meticulous with the content you share or allow posted. 

The last note on personability is consistency. Like your work, your personal profile needs to be on par with who you are in real life. Red flags will be set off if someone expects a particular detail they found online, and then you’re completely different in real life. 

Emphasize Security

Every day, tons of people are subjected to scams. Whether they fall for them or not, it can leave people on edge in who they deal with.

people having a meeting about trust
People want to trust you because they need to purchase coverage. Go into each meeting with a positive mindset.

Simple actions like mentioning you keep information confidential or placing a security certificate in your profile (or a physical one on your desk) can put people’s minds at ease. This is especially needed in an information trading industry like insurance.

People release detailed personal info when they purchase insurance. They need to be reminded, subtly, at every turn that they can trust you with their address, phone number, and email addresses.

One last note before we leave you is availability. None of these trust-building tactics will work if you’re not available to implement them. This means taking the time to answer phone calls, emails, or even text messages if you see fit. 

A trusting customer is a loyal one. At the first sign of deception, a person will view everything you say or offer as negative like you’re trying to take advantage of them. And once lost, trust is the hardest to win back. Start off on the right foot with these tips, and you’ll build a solid, reliable reputation that places you on a higher tier.

 

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