Fair question. The answer may surprise you, but it’s one of the oldest, most used tool in the world. Can you guess what it is? It’s the phone. Yes, that’s right – the phone, landline, online or cellphone. Surprised? This is mentioned because a great many insurance agents rely so much of digital communication techniques that they tend to either leave the phone as the least used way to connect or do not use it at all, viewing it as a waste of time to call, leave a message, call back and keep “wasting” time to get someone on the phone.
While those are valid concerns, connecting by phone – where one person speaks and the other replies – as in talking, not texting, is adding a personal dimension to the dance of selling health insurance. You are not just selling a health care product either. You are also selling yourself. Reaching out to speak to possible clients is a personal form of connection that goes far beyond just chatting on Instagram.
Relationship marketing is “not” dead. It’s the renewed, most sought after form of connecting – person-to-person, one-on-one and instant. People these days appreciate this form of connecting even more. It’s personal and that is what counts.