How does an insurance agent come up with good marketing ideas?

How Does an Insurance Agent Come Up with Good Marketing Ideas?

One of the first things insurance agents find out when they get into business is that they did not realize they would need to be marketers. Starting an insurance agency seemed like a promising idea. However, selling insurance and always getting renewals is not a realistic outlook. Turns out the agency, the insurance policies and…

Continue reading
0
What is relationship marketing and how it benefits insurance agents

What is Relationship Marketing and How It Benefits Insurance Agents

Agents who may be new to the business or who are struggling with obtaining leads, need to remember a simple rule: People buy what directly benefits them. Thus, to increase their customer base, agents will need to work hard at fining the benefits in buying insurance for their individual clients. After all, people typically make…

Continue reading
0
Carefully Implement Personal Development in Positive Thinking and See Improved Agent-to-Client Interactions

Carefully Implement Personal Development in Positive Thinking and See Improved Agent-to-Client Interactions

While various studies and research emphasize the benefits of positive thinking, insurance agents should not blindly jump on the positive thinking wagon. Agents should first carefully examine how their agencies are performing and only implement personal development training about positive thinking once they understand how such a strategy can be beneficial. After all, no matter…

Continue reading
0
Insurance agents need personal development too

Insurance agents need personal development too

Personal development is something that all insurance agents need to pursue during their careers. You would not want to go to a doctor who stopped learning new things when they got out of college. So why would you want to deal with an insurance agent who is not up-to-date on the latest policies, riders, exclusions,…

Continue reading
0
Successful insurance agents are focused agents

Successful insurance agents are focused agents

The first step to a successful agency is staying organized. Have your goals, objectives and an action plan prepared. However, do you have the focus and drive to meet your objectives? There may be numerous obstacles to you accomplishing your goals. It may seem daunting calling new leads and convincing them to become loyal customers.…

Continue reading
0
Making and keeping track of your goals and objectives

Making and keeping track of your goals and objectives

Do you find it hard to stay organized? Have you forgotten to do something during your work day? Have you missed deadlines? If you answered yes to any of these questions, then keep on reading. The best way to stay organized and focused on your goals is to make action plans and lists. These lists…

Continue reading
0

Do you have a marketing action plan?

Planning for success is not a simple. In fact, establishing a plan of action for your agency is a multi-part plan. First, to create an action plan you need to know what your agency is missing. Why, for example, your firm may not be growing and expanding at a rate that you envisioned. To do…

Continue reading
0
Can mimicking an insurance sales leader move you ahead?

Can mimicking an insurance sales leader move you ahead?

In the insurance sale industry, some outstanding and effective sales leaders stand out. These people stand out because they exhibit certain behaviors and actions others do not. Mimicking leaders in insurance sales can prove to be fruitful to you and your agency. Coach your team members The best in the business know that spending time…

Continue reading
0
Are you committed to the success of your agency?

Are you committed to the success of your agency?

Are you committed to your development and the development of your business? Do you take action working with leads and making calls daily? Do you make sure to accomplish one goal you set for the day, every day? It may insignificant, but such action steps help in building a successful insurance business. If you strive…

Continue reading
0

How your attitude affects your sales performance

A great attitude is the cornerstone to any successful agency. While your attitude and outlook is your choice, often agents catch themselves in negative space due to outside circumstances. This can have unwanted consequences on your agency. A positive outlook allows for growth. Growing your agency is an important goal. Obtaining leads and getting sales…

Continue reading
0

A successful insurance agency begins with a group of like-minded agents

Why would it matter if you have agents in your office that think and work like you do? It matters because that is an essential part of the recipe for a successful insurance agency. To shape and perfect your agency, the agents within it must place consistent effort into working qualified leads in a steady,…

Continue reading
0

Three habits of successful insurance agents

Insurance does not sell itself, no matter how good a policy it may be. It is your job to educate and persuade those looking for insurance to buy a policy from you and no one else. To guide you to success in obtaining leads, below are a few of the most important habits to have…

Continue reading
0

Starting your own insurance agency

We all know people that thought they could just jump into selling insurance and make a good profit in a few months. However, managing your own insurance agency is not as easy as we think. Here is an overview on how to establish your own agency. First obtain your license. The type of license you…

Continue reading
0

Three habits for successful agents

Some of the best insurance agents will tell you that having habits or routines regarding your process of selling insurance enables your chances of success. Insurance agents all have days where they would rather have stayed at home than face the seemingly uphill battle of selling policies to reluctant people. Sure, it can be overwhelming,…

Continue reading
0

Reasons why many new insurance agents fail

While the concept of selling insurance may seem easy, doing it successfully, however, can be tricky. Many people view the insurance industry as field which offers lucrative career opportunities, and yet numerous new insurance agents struggle and give up. Many factors contribute to this tendency, among them three stand out. First, new agents tend to…

Continue reading
0

Enthusiasm as a sales technique

Sales agents should not discount enthusiasm as a technique for selling insurance. Being able to transfer a feeling about a product or service is the key to making sales. An enthusiastic presentation of a policy or program that would benefit a potential customer or existing customer yields sales. Striking the proper balance between enthusiasm and…

Continue reading
0

How to consistently get efficient sales

Maybe you think it is easy enough to get the leads in and then call them as you go down the list. While that may work for some agents, such as the ones who have been in the business for a long time, this is not going to work for new agents. New agents need…

Continue reading
0

How to run an effective and efficient insurance agency

Selling insurance effectively and efficiently requires consistency. Successful insurance agencies have an established system in place. This system has been developed and fine-tuned. This way agents know when to call, who to call, how to market their product and what kinds of leads convert the best. They do this consistently every single day. Another rule…

Continue reading
0