Agents

Many insurance agents and brokers do not always realize that concentrating on getting more new leads means existing customers can stand to fall to the wayside. While generating new leads is necessary for business growth, it is important to remember that existing leads can not be undermined. As much as insurance selling is about growing…

If you love your leads from your lead generation company, but want to try other methods of finding leads on your own, why not consider some other tactics? Most of these tactics are inexpensive and may save you marketing dollars. Mail back newspaper insert cards are small, postage paid, postcards that people can simply fill…

Let us say you buy insurance leads from a lead generation company and you like how they work. You like the higher rate of conversions and the fact the leads are pre-qualified. It is a nice way to do business – but – you feel like you are missing out on the in person one-on-one…

Getting walk-in traffic to an insurance agency is a difficult task, but it is even harder to get people to make an appointment in-person if your website is outdated and disorganized. You want a potential customer to walk in the door and be impressed with your online presence, social media skills, professional approach to doing…

While exploring creative lead sourcing efforts, why not consider getting old leads? Old leads can come from another insurance agency that is going out of business or from other agents. Find out if they have old leads you could buy. It is worth investigating old leads that have been abandoned or not worked at all.…

The Greying of America, a transition period, began in 2000. Statistics show that the American population is aging. In 2000 there were 35 million Americans aged 65 and older, an increase of 12 percent from 1990. Close to one-half of the 35 million seniors were older than 75. Currently, many of America’s seniors are choosing…

Sourcing leads, in many ways a social endeavor, can be accomplished through many creative paths. Some insurance agents like cold calling and meeting potential customers to talk about insurance. There is no right way or wrong way to work leads, just so long as they are worked sincerely, enthusiastically and with the goal of finding…

Do not make the mistake of carrying out in-house telemarketing every day. Even the best agents can burn out. It is more sustainable and productive to have agents do in-house telemarketing for an hour or two each day. The Lead Response Management Study found that some days of the week are better for calling and…

Even though you may be buying quality leads from a lead generation company, leads alone do not sell the product. The agent buying the leads is responsible for working those leads promptly, enthusiastically, and confidently. Quality leads only open the door to a world of potential customers for the agent seeking to grow an agency…

Insurance leads “are” your job. Work them like they are and expect success. Whether you are just starting out selling insurance or are an old hand at selling policies, you have likely tried the delicate art of cold calling. It is not for everyone and many agents would rather not have to deal with picking…

So you know that you plan to be in business for a long time. You have that mapped out in your goals for the future, right? You have one of the greatest chances – ever – to market your insurance agency to thousands of receptive potential customers. You have developed your character, attitude and communication…

Online marketing, despite what many may think, is going to be with us for decades to come. Maybe you thought that only clothes, perfume, dishes, sheets and books were pretty much the only things that worked in an online marketing milieu. Perhaps you thought insurance contracts could not possibly be sold online, as they were…

This doesn’t necessarily mean be creative with your insurance policies, because that is often not possible. A contract is a contract. However, that does not mean you need to be bland and boring about selling, educating and promoting your product. There are a lot of great insurance policies out there that cover a variety of…

You wouldn’t take a vacation without knowing where you are going to go, so why would you go into business without understanding marketing statistics and knowing your numbers? If you want to run and grow a successful insurance agency, you must know your marketing statistics, what your competitors are doing, how they are doing it,…

Part of motivation is the strong desire to succeed at what you are doing, and that is selling insurance, no matter what kind of insurance it may be. If you lack motivation, your business cannot grow and you end up being stuck in place treading molasses. If you want to succeed, and succeed big, desire…

Medicare supplement leads are not just about sales. They are the ideal moment to educate potential customers about the ins and out of choosing the right supplement to enhance their medical care. It’s a well-known fact that Medicare supplement leads are hot and show no signs of diminishing in popularity. This is due to the…

If you are an inspiration in your agency, staff look to you for guidance and emulate you. Your agency thrives, grows and offers customers a superlative experience in terms of service, dealing with claims, matching the right insurance policy to what the client needs and at the right price point. You inspire others to grow,…

Never stop growing yourself to grow your insurance business. While that may sound simple, it is far more complicated than some may think. An agent must continue to grow personally in order to stay on top of the competition and the changes in the insurance market. Those who do not grow must retire, fold, get…