Agents

In today’s marketplace, we need to be mindful of the trend toward more personal service, easier access to the person actually selling a product and how we come across as agents to our existing and potential customers. In other words, we are not just marketing a health insurance policy, but also “US” personally and our…

As and agent, your bottom line is one of the most important performance indicators to your business, but are you considering all the factors? In the lead business, we often hear a lot about agents return on investment (ROI) or their cost per acquisition (CPA). Though our communications, we discovered something that most agents don’t…

Telling the truth is a great value. In the age of the internet it is too easy to be swayed by fake stories and inaccurate posts. Too many people get caught up making others think they know far more than they really do. This applies to insurance agents and others who are in sales. What…

At Benepath, we strive to provide leads that our clients disposition as most likely to be closed. In our experience, we have found great success in leads that come through search engines to our websites and fill out forms. However, this “simple” process is often more difficult than one may think it to be. We…

  At Benepath, we pride ourselves in our search engine marketing (SEM) efforts for providing our agents quality leads that convert for their business. For every vertical, buying trends differ in how consumers interact with vendors. In the insurance vertical, we have found that our consumers, which are those shopping for insurance coverage, are most likely…

Unfortunately you cannot build a relationship with all your customers. Nor should you realistically expect to. Instead, aim for the best ever connection with the regular customers that come back year-after-year and consistently buy insurance from you. Call them your core users. It is the core users that need to be nurtured in the fashion…

Are you always on the alert for leads during your day? Being alert to possible customers is one of the best ways to find new customers for your product. No one says you need to go out and stalk customers, but if you happen to be in a location and the subject of insurance comes…

While you may think you have all the training you need, the real question is do you still keep on training continuously to keep up with trends and changes in the industry? If the answer is no, then you may need to examine your approach to sales and marketing. Sales and marketing are not static…

You may be thinking, you are a good communicator. You call leads, make appointments, talk to walk-ins, talk to staff, help with training and do well in sales. Those are certainly examples of communicating, but talking is not the same as having developed communication skills. As an insurance agent, marketing and sales involve developed communication…

In the insurance industry there is always a lot of competition. However, at the same time, there are a whole lot of chances to learn new things from others that may help boost business at your agency. Know your competition for sure, but also be willing to trade what you know that they do not…

For a company, such as an insurance agency the question is easy enough to answer. You need to understand: 1) what you are selling, 2) to whom you want to sell, and 3) what blog topics are relevant to both. One way to do this with insurance statistics and information is to use a listicle –…

Have you felt like you run out of ideas for blogs? Not to worry, here are some ideas: What are the most often asked questions in your line of work? Do you get tons of questions about Medicare, Medicare supplements, group insurance, family insurance, or health insurance? What do you get asked over and over…

Blogging is not simple, you have to make sure that each blog post you write is properly written, supported, researched and informative. There is nothing worse than not doing proper research before posting a blog. Always do your research and cross reference to make sure you have your facts right. You do not ever want…

Sure, blogging takes time, but it also happens to be free and a good venue to inform existing and potential customers about your products and let them get to know you. Find it difficult to write? Hire it out. Blogs are one of the fastest and best ways to reach a large number of people…

A well thought out marketing plan can make or break an insurance business. We all know that if we want to grow a successful insurance agency, we need to have a steady stream of leads to work and follow up. To do that, you need to always have a marketing plan. Yes, you need to…

Sometimes making a phone call to someone about buying insurance is difficult to do. Even with a script these phone calls can be awkward. What do you do? Invest in exclusive leads from a reputable lead generation company, such as benepath.net, and get only the best. Your leads can be sent when you want them,…

Sometimes knowing what you want to accomplish to grow your insurance business is entirely different from what happens. In other words, marketing does not always product the results you would like it to produce. This is where tracking results comes in handy – it is vital that you track marketing results for every campaign you…

By being an expert at assessing your existing and potential customers, we mean do you understand your audience? Do you know their desires, needs and wants? Do you know what is likely to motivate them to buy insurance? What solutions do you have to offer those who want insurance but are not sure it is…