Do you know what the plan for your insurance business is in five to ten years’ time?

Some insurance agents do their jobs day-to-day and just put in time over the years, maybe. Or some even have a hobby that they might turn into a business — you never know. What’s wrong with those two scenarios? If you said lack of focus and commitment, you would be right. If you don’t go…

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If you run an insurance agency, it’s all about leadership

Captain of your own insurance agency? Are you in charge? Really in charge? Or are others just doing what they need to do to make it by every day? Is there a tried and true method in place for other agents to contact and follow up with leads? Does every employee have goals to achieve…

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Do you have good social media marketing skills?

It’s a fact. Online marketing is here to stay. It’s a trend with no end in sight. It is continually going through various iterations almost daily, meaning you need to have the right set of skills to keep up with the technology and keep on marketing your products and your services. Just remember, marketing, whether…

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Don’t have the time to commit to insurance marketing? You may be in the wrong line of work

When you started your insurance agency, did you have the right business model? Did you have a clear understanding of how your income goals would be met? Did you study your market and understand what the statistics were telling you? Did you figure out the lifetime value of an insurance customer? These may seem like…

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Insurance marketing is a huge commitment of time

If you’re going to be in business, you need to be in it all the way, not just part time. To make it huge you need to have the drive and desire to be the very best insurance agent you can be, to sell the best products and offer premium customer service. If you don’t…

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Only Sell to the Motivated Potential Insurance Clients

If people do not want to buy insurance, usually no amount of convincing reasons is going to sway them. Why waste time when you can market to a captive audience that does want insurance? The general rule when selling insurance is to market to motivated potential clients. Now that may seem like a difficult task…

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Still Cold Call Leads? Know the Difference Between Cold and Warm Insurance Leads

To some insurance agents, leads are leads, but there is a difference in the kinds of leads and that difference can necessitate different approaches to selling your product and services. If you have been selling insurance for any length of time, you have likely heard about warm leads versus cold leads. Cold leads are ones…

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Content Marketing and Social Media Are Insurance Agents’ Best Friends

You may have heard this already, but it never hurts to hear it again. Social media and content marketing are still big. It’s just the way you use them that changes. Do you keep up with the changes? It’s no secret that if you want to grow an insurance agency you need the tools and…

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New to Calling Insurance Leads? Go Slow

If you’re in the business of selling insurance, go slow. That may sound counterintuitive in a competitive market, but it makes sense if you’re new to the business. By going slow you’ll avoid costly mistakes. When new insurance agents get out on their own and have a chance to prove to themselves and the world…

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How to Follow Up Insurance Leads

Following up insurance leads is not rocket science, but there is a certain approach that works best when checking back with potential customers. What do you do with prospects when you were only able to leave a message on an answering machine? You have not spoken to them personally, so what kind of approach would…

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Timely Tips for Calling Leads

There is no one set in stone method for calling leads. Every agent does things differently. But there are good ideas to follow when calling. Depending on what geographic area you asked for when you purchased your insurance leads from an online lead generation company, you may face the prospect of leads being in different…

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You’re in a good group on LinkedIn, but now’s not the time to start selling hard

Even if you manage to join several really good and relevant groups relating to the insurance industry, or even connect with other groups whose participants may need insurance, it is not the place to start selling your services and policies right off the bat. Do not post messages that sell your services. Who wants to…

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Sell insurance? Only join insurance related groups, right? Wrong

Don’t just stick to your own groups. The best networking is to be had by joining other groups as well and not just those comprised of other agents, brokers, wholesalers and insurance carriers. Scout around for groups applicable to your demographic target market. For instance, small business owners who may need group insurance, or senior’s…

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Write and post good articles on LinkedIn to increase traffic to your profile

Use of the long-form publishing platform on LinkedIn is one of the best ways to showcase your expertise and experience in the insurance industry. Make the article interesting, thought provoking, entertaining and filled with insider tips and tactics. You do not need to focus on what your products are, as readers will rightfully assume you…

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Good communication is not just relevant when it comes to your insurance website

Although you may be aware that communicating with your customers and potential customers is a vital requirement on your website, you may not extend the same thought to your blog or your LinkedIn profile. Some business gurus update their profiles religiously and there is a good reason for this. Those updates make them highly visible…

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What you do with the skills and endorsements section set the tone for your profile

This LinkedIn section — Skills and Endorsements — is an important one. It is the place to showcase your relevant skills, with relevant being the operative word. While it may be amazing that you can also do Reiki or build doghouses it is not relevant to selling insurance. So stick to what you know professionally…

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Sell insurance to businesses? Then use LinkedIn as part of your marketing strategy

The biggest part of marketing successfully is being able to connect to your precise target market and figure out who makes the decisions at the top. Your insurance marketing strategy needs to include LinkedIn because it is different from Facebook, Twitter and Instagram in that it is business centric and needs a different approach to…

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As long as it takes to do business is how long when working a lead?

If you are into month two of attempting to contact a lead and perhaps have made a connection, but there has not been a sale yet, keep calling. And you keep calling once a month until you have done business. Persistence is the key to converting a new client. Yes, leads may reject you several…

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