Agents

Although you may be aware that communicating with your customers and potential customers is a vital requirement on your website, you may not extend the same thought to your blog or your LinkedIn profile. Some business gurus update their profiles religiously and there is a good reason for this. Those updates make them highly visible…

This LinkedIn section — Skills and Endorsements — is an important one. It is the place to showcase your relevant skills, with relevant being the operative word. While it may be amazing that you can also do Reiki or build doghouses it is not relevant to selling insurance. So stick to what you know professionally…

The biggest part of marketing successfully is being able to connect to your precise target market and figure out who makes the decisions at the top. Your insurance marketing strategy needs to include LinkedIn because it is different from Facebook, Twitter and Instagram in that it is business centric and needs a different approach to…

If you are into month two of attempting to contact a lead and perhaps have made a connection, but there has not been a sale yet, keep calling. And you keep calling once a month until you have done business. Persistence is the key to converting a new client. Yes, leads may reject you several…

Even though e-sales and marketing is a thrill and challenge and can hit massive numbers of people, there is still the tried and true traditional method of marketing – ads, direct mail, snail mail, networking and cold calling. Don’t eschew the old standbys and just e-market. Mix things up and use all methods of marketing.…

Marketing insurance these days can be a bit of an uphill battle. That simply means you need to get creative to make your agency stand out. Here are some hot tips to follow. How many of them are you doing? News releases Website Videos/Client Testimonials Solid marketing plan for your insurance agency An up-to-date website…

While the formula for insurance business success is mostly a no-brainer — get lots of exposure and build lasting relationships — there are a significant number of agents who do not know how to go about making that combination work for them. Once upon a time there was no social media to leverage and calling…

Making contact can mean any one of a number of ways, but for the purposes of this blog, making contact with a lead is making a personal phone call and sending a follow up email. When you have a set and consistent follow up routine, you may vary how you make contact. One month a…

The insurance business is highly competitive. That’s no secret. Want to win big? Then do what a lot of other agents do not do — be consistent with following up with leads. There are a lot of agents who just trash their call lists when they don’t get someone home or get told the lead…

You’ve heard about the power of positive thinking. Maybe you think that sounds like phooey. Here’s a challenge to every insurance agent that wants to succeed in his or her business: Use the power of positive thinking every day for a month. Focus on the reward of success. Focus on getting the goals you set…

Everyone has what if moments in their lives. What if I buy that car and can’t pay the loan? What if I take that job and I don’t like the boss? What if I buy that insurance policy and it does not suit my needs? What if I contact a lead and they don’t want…

There are times when a lead instantly converts, but that is not always the case. You need to be patient and keep working your leads diligently. For every one instant conversion on contact, there are likely going to be at least three or four others that say they changed their minds, did not want to…

Life can be a rush or a rough ride for everyone. Every day you talk to people who may need insurance for those rough ride moments, but they may not realize that — yet. Insurance agents educate, empower and ensure clients get what they need to protect themselves and their families. Understanding that life is…

Having dreams about a successful insurance agency is the best way to build for the future. Part of those dreams must include how successful you shall be working and converting leads. Dream large. Dream small. But remember to take action on those dreams, no matter what size they may be. If a dream feels overwhelming…

You got into selling insurance because you want to succeed, right? You know you have to work hard for those goals to achieve that reality. It’s your dream to make your business prosperous. Dreams are good. They keep life interesting and keep people moving forward. However, at some point, those dreams need the dreamer to…

To get you, your insurance agency noticed, you need social media and a quality website. If the website is designed with business in mind, conversions should follow. Doing business in the 21st century means having a website. It does not mean you need to pay a fortune for having one designed, nor pay a fortune…

Like it or hate it, social media marketing is here to stay, and if you are marketing insurance, it is critical that you learn how to find your way around on social media platforms. That does not mean you need to know all the platforms out there, but it’s a smart marketer who chooses the…

Like it or hate it, social media marketing is here to stay, and if you are marketing insurance, it is critical that you learn how to find your way around on social media platforms. That does not mean you need to know all the platforms out there, but it’s a smart marketer who chooses the…