Personal development is something that all insurance agents need to pursue during their careers. You would not want to go to a doctor who stopped learning new things when they got out of college. So why would you want to deal with an insurance agent who is not up-to-date on the latest policies, riders, exclusions, exceptions and so forth.
It is one thing to have a great marketing strategy and great customer service. But, no matter how well you and your agency are doing, there can always be improvement. Personal development and self-improvement are the key components to a growing insurance agency.
When selling your product, you should be aware that you are the driving factor in the success of that sale. Therefore, it is worth your time to invest in self-improvement. Take advantage of other agents at your agency and ask them for advice on how to get even better. Search online for self-help and development books, attend seminars and talks and join groups, organizations and alliances.
If and when you take the steps to improve and develop your sales skills, your interpersonal skills and communication skills you will find that converting leads into loyal customers is easier. Remember that while the product you are selling is important, the customer service you provide is imperative to success.
Keep moving toward your goals, executing your plans, creating roadmaps to success. Take what you learn and apply it when working with leads and when following up with established customers.