News and Press

If you have already tried working with shared Medicare supplement leads and know for a fact that they don’t net you the kind of business you need to successfully build your agency, it’s time to try exclusive Medicare supplement leads. Medicare is a hot topic these days, and any exclusive leads you get in this…

The Gambler's Fallacy is finding an edge that will result in guaranteed winnings at the casino. Commonly, its when you look at a run and are certain the next time it has to go the other way. A good example is when black is hit 12 times in a row on a roulette wheel and…

Not sure whether you should buy Medicare supplement leads or not? Why not try it? While they may not be exclusive, if you get right on them the minute they show up in your email box, you might land a sale. Medicare supplement leads that are shared with other agents can be difficult to work,…

Many agents call me asking where the opportunity is when 2014 rolls around and I understand their uncertainty as there are still a lot of questions to be answered. Regardless, as every week passes we are getting more information from the government as well as the insurance carriers. Here is a summary of what we…

If you’re a go-getter and like to do things yourself, you could invest time to source exclusive health insurance leads. Sure, if you want to generate your own exclusive health insurance leads, by all means, have at it. It’s a perfectly acceptable way to garner business. The thing is you really need to evaluate how…

Direct mail campaigns are still viable. It’s up to you to decide how effective they are for marketing. There are a lot of ways to build your insurance business, and you may already be using them. Even if you are just starting out, you might have some great ideas on how to build a solid…

If you’re spending your money on exclusive insurance leads, then offer meaningful content to customers on your insurance website. Aside from offering your customers and potential customers good service, you want to also provide them with meaningful content and credibility. That is, useful, quality information that makes a difference to your customers. Information they can…

If you don’t know your customers and they don’t know you, marketing is an uphill battle. The insurance industry these days is highly competitive, which is stating the obvious. Things are changing in the health care landscape and 2014 is just around the corner, to follow a year of other changes in the marketplace this…

This post got more mail and responses than any I have previously written. The biggest issue was that people felt I was hard hearted, and when I re-read the piece I could see how people would assume that. So, to clarify, I would never want Kristof's friend to not get care and die as a…

For the first time, over 50% of seniors are online and using the internet. This is dramatic growth, as there were barely 33% of seniors using the internet in February of 2011. No other age group increased the level of usage as dramatically as those over age 65 have in the past year. And, once…

Are you taking advantage of the AEP Advertising? Isn't now the time during Annual Enrollment Period, when  most medicare agents sell more policies than any other time of year?  Are you taking advantage of the advertising on television, radio and news articles that are driving consumers to the internet to renew their policy? While it…

Nicholas Kristof wrote a piece in the Sunday New York Times in support of the Affordable Care Act (ACA). But instead of making a good case for the ACA, he made the argument that the ACA needs to stand to support people who are completely irresponsible and have no excuse for not buying insurance. Here…

Just because leads are pre-qualified and reliable does not mean there may not be one or two invalid ones. It wasn’t all that long ago that working with potential customers on group insurance leads was incredibly tough going. Anyone remember cold calling, making appointments, rescheduling appointments, traveling to appointments that could potentially be a sale…

Walk a mile in the shoes of your prospects. So, lets say you are going to the department store and as soon as you walk in a friendly sales person asks you "May I help you?" Well, 99 times out of 100, you tell them "I'm just looking" - right? Now, you did not go…

Most of you don't know me personally or my story, and the few of you that do only know the highlights. Well, I almost didn't make it in the insurance business. Back in 1985 when I graduated from college, I took a position with the Equitable at their most succesful agency Karr-Barth Associates in Philadelphia.…

To make money selling insurance, you need to get your hands on exclusive life insurance leads – the gold waiting to be mined. Pre-screened and pre-qualified, they typically convert to a paid customer within six to eight weeks. Why waste time on outdated, rehashed leads that other agents have already covered? There is no return…

There are two kinds of life insurance leads: the cheap ones and the slightly more expensive ones. Agents who are just starting out tend to buy the less expensive ones, largely because they feel they need to save money. The trouble is, you don’t save money by buying the cheap leads. Those are shared with…

Want to be competitive and a leader in the number of sales you close? If so, go for the gold and buy exclusive group insurance leads. Don’t think you can afford them? A better question is, can you afford “not” to buy them? In other words, if someone handed you a list of names of…