Selling insurance is not just knowing about your product, carrying the top policies, dealing with the best carriers for your clients or even just giving good customer service. It is about wise choices when it comes to marketing yourself and your agency. It’s about what tools you choose to use when you want to purchase life insurance leads.

There are lots of online lead generation companies – some good, some not so good. You need to select one that resonates with you and offers you not only what you need, but stands behind their product. Life insurance leads need to be fresh, hot-off-the-press and ready-to-buy, not shared leads that may mean the prospective client hangs up on you because they have already heard from what seems like every insurance agent in America.

Pick a reputable lead generation company for your life insurance leads and make sure you ask all the right questions about how they may be of service to you in building your business.