Life insurance leads are easier to find than you may think

While you may have some skepticism about finding life insurance leads in a market that is struggling to maintain some sense of balance in the face of the economic mess the country is in, there are people that do recognize that this is actually the best time to buy life insurance. Just like a depressed real estate market is a good time to buy homes for sale at a profit later.

The market is ripe for agents selling life insurance to savvy buyers who recognize that now is the time to get insurance to protect their families if something happens to them.

Leery about buying leads? Not sure whether you should choose shared or exclusive leads? Largely, that depends on what you want to accomplish and how fast. Shared leads may take forever and a day to pay off in any substantive way. Exclusive leads could pay off much quicker, because they are only sent to one agent. It often makes sense to try both ways to get an idea of what works best for you.

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If you’re looking for solid gold life insurance leads, look no further than Benepath.net

Whether you are just starting out as a new insurance agent, or have even been selling insurance for years, sometimes it’s good to know where to go for leads you can actually count on — as in, not leads that are shared by up to seven other agents fighting to get a sale. This is a waste of time in most instances, unless you choose to pursue them later when they become aged leads. However, with shared leads, you often spend more time on the phone listening to irate people who are fed up with calls from various agents.

Want to stand out from the pack? Get exclusive life insurance leads, know your products, have a terrific script (which you keep improving), offer all the top products people want, send personal notes, provide useful information and use, where appropriate, follow-up emails and calls. If you do all those things, you stand out. Selling life insurance is difficult, we all know that. But it does not have to be if you invest in leads that are pre-qualified and pre-screened. You can’t do any better than that. And if you work those leads in the right way, your business bank account will look very good every year.

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Do Your Research Before Buying Life Insurance Leads

It never pays to jump the gun on buying life insurance leads and not know exactly what you want and need. Marketing dollars need to be spent wisely, so do your research first.

How do you manage your life insurance leads? Do you know what you want? Who you want to approach? Where you want to market your product? There is no sense in just trying out the latest and supposedly greatest marketing method without approaching it with caution and your own set of pertinent questions. No matter what kinds of leads you want, your leads’ qualifications are the most important pieces of information you need to know.

Where to start?

First, find out about your potential customers’ strong points. Find out what they earn and whether their income is due to increase over time. If people are up for raises or are due for promotions, you may able to offer them additional kinds of insurance services. Before you order leads, it’s important to figure out which of your products are suitable for the people in your stated demographics and their lifestyles.

You need to know what you want, where you want to market and how to approach the list of names you purchase from a lead generation company. It may help to sort all your list of leads by location, age, occupation or whatever criteria works for you. The idea is to group similar customers together to save marketing time. Each group may need a different marketing approach, and by testing multiple methods you use, you also get valuable information on what worked and what did not.

It can also be helpful to order your list from the top (the best lead) to the bottom (the least certain lead). That way you are not spending time on an “iffy” lead right off the bat.

These tricks and tips can help you make the most of your marketing time and dollars.

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Life Insurance Leads are All About Networking

Even though an insurance agent may be working alone in his or her office while calling leads, they are not doing anything alone. Life insurance leads are all about networking.

The worst thing that can happen to any business, including an insurance agency, is to run out of sources for more leads. While social media is definitely a great place to look for leads, in order to convert leads on social media an agent must have a constant and reliable presence.

The specific platform used doesn’t matter, be it YouTube, Twitter, Facebook or any of the other multitudinous online ways to connect. It only matters that there is a message that reaches and resonates with potential customers. These social media have to be put to good use. Sure, being online is exposure, but if one is not online consistently and effectively, it affects the level of exposure negatively. In order to get leads from social media sources, an agent must be there, be counted, be effective and be visible.

Combine online and offline sources to garner leads, in addition to purchasing life insurance leads from a reputable and reliable lead generation company. The more sources taken advantage of, the better the business growth. An agent’s warm market, those he or she knows and does business with, compromise a body of people to start with, but who must not be hounded. After all, one has to live with relatives and continue doing business with doctors, dentists and hairdressers.

The point is that personal connections are likely to buy life insurance because they know the seller. There is a lesson in that observation. When these people read online material they tend to convert because they feel they know the person making the persuasive claim. The more personal relationships are developed and fostered, the more leads begin to crop up.

Even in today’s highly technological world, direct mail can, and does, return good leads. This is an investment of time and money, but if done properly, it may well pay off. Snail mail is a personal form of contact and makes the sender seem like a real person. It’s an old-fashion method of communication that many wish would return. Connect with that sense of nostalgia for more personal communications and more leads are bound to follow.

What is the common thread in all of these methods of marketing? Networking. It’s simple. It’s complex. And yet, it is all interconnected. It’s best to remember that a direct mail campaign can be accompanied with a campaign that isviable online. Be flexible, adaptable and creative and watch those networked life insurance leads roll in.

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Work Hard or Work Smart? Life Insurance Leads Can Be Found Anywhere.

Working hard does not necessarily mean working smart.
If you have been in the insurance business for any length of time, you have likely learned there is an enormous difference between working hard and working smart – but that the two can go together.
Working hard often means nose to the proverbial grindstone while not always making progress. New agents are familiar with the struggle of working hard to find leads but failing to make headway. Those who work smart know the ins and outs of selling insurance, make smart marketing decisions and buy life insurance leads from a lead generation company. Fortunately, even a new agent can buy life insurance leads that are pre-screened, connecting the agent with clients who are virtually ready to invest money in a policy.
No one said selling life insurance was going to be easy. People are not fond of the idea of insurance, and many go out of their way to avoid it even after agreeing that they need it.
Those agents who have chosen to work life insurance, final expense insurance or group insurance tend to find that the prevailing economy greatly affects whether people are interested in buying a policy. In times of economic instability, selling anything other than Medicare supplement insurance can be an uphill battle. As such, it is a smart marketing decision is to offer more than one kind of insurance policy and broaden your business base.
When one potential market goes dry or stagnant, having a back-up, captive market choice like Medicare and Medicare supplements is one of the only ways to remain stable with a decent income.
Sourcing good leads may create some anxiety, but it does not have to. Lead generation companies can provide fresh, real-time leads daily – if they are your choice. Make sure to choose a reputable company like Benepath. Benepath has been in the insurance business for many years, and the company knows what it is doing.
It is hard work keeping track of various leads in the niches you want to grow, but it’s smart marketing at the same time.

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Don’t like Twitter or Facebook? Other social media platforms can also help you connect with your life insurance leads

Maybe you don’t like Facebook or Twitter. Perhaps you find them clunky, too time-consuming or overwhelmingly technical. Most importantly, they may not be working for you.

Fair enough. They are not the only social media platforms you can use to promote your business and offer excellent customer service.

First, find details on your specific audience and determine where they hang out online. What platform does your audience use the most? Aim your marketing efforts toward that area, and don’t waste time in venues that don’t produce results.
Be sure you have clear marketing goals and a great content strategy for each platform you use.

While you’re busy using social media to market, keep careful notes. Tracking will tell you what is working and what is not. Many free, excellent online tools can track how well different social media campaigns are doing and offer tips to tweak your efforts.

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