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Don’t like Twitter or Facebook? Other social media platforms can also help you connect with your life insurance leads

Maybe you don’t like Facebook or Twitter. Perhaps you find them clunky, too time-consuming or overwhelmingly technical. Most importantly, they may not be working for you.

Fair enough. They are not the only social media platforms you can use to promote your business and offer excellent customer service.

First, find details on your specific audience and determine where they hang out online. What platform does your audience use the most? Aim your marketing efforts toward that area, and don’t waste time in venues that don’t produce results.
Be sure you have clear marketing goals and a great content strategy for each platform you use.

While you’re busy using social media to market, keep careful notes. Tracking will tell you what is working and what is not. Many free, excellent online tools can track how well different social media campaigns are doing and offer tips to tweak your efforts.

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