5 No-Fail Open Enrollment Marketing Ideas for Your Insurance Agency

The health insurance Open Enrollment Period is here, and for many insurance agents, this is a crazy and overwhelming time. Not only will you be trying to manage new leads, but you'll be trying to take care of client requests and renewals. All of this while trying to stay organized, and dealing with any other…

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A Health Insurance Agent’s Guide to the OEP

The ACA Open Enrollment Period, or OEP, is right around the corner. Once November hits, it will be without a doubt one of the most overwhelming and hectic times for insurance agents. Not only will you be trying to catch up with current clients, who might have changing needs, but you will also have to…

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How You Can Prepare For Open Enrollment

The ACA Open Enrollment Period comes up fast, and can be a stressful time, not only for people shopping for plans, but also for agents selling policies. There is going to be a large number of people looking for health insurance this month and next, so you’ll need to be prepared! In order to have…

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Changes To Health Insurance This Year

There are a variety of changes to health insurance plans that have taken effect in 2020. Changes include everything from new states creating individual mandates to carriers offering new plans in new places. In order to provide customers with accurate information, you need to stay up-to-date on all of these changes. Here’s a look at…

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Insurance agents

What insurance agents need to know during the COVID-19 pandemic

It’s going to be the buzz word of the century.  COVID-19, The Coronavirus, The pandemic.  Right now, it has the world's economy in shambles and people are fearing for loved ones’ well-being.  It will go down as the great interruption of the 21st century. With schools shut down and businesses operating remotely, any sense of…

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Accounting for Taxes

Get Ready For The 2020 Health Insurance Tax

Insurers were given a pass in 2019 by Congress regarding their annual health insurance tax. The reason was that the government was concerned about consumers’ out-of-pocket costs. However, if the ACA’s health insurance tax resumes as planned, this ‘free pass’ might be over and insurers will face a $15.5 billion tax bill in 2020. The…

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Medicare’s “3-Day Rule” Lawsuit Goes To Trial

There was confusion and misinformation regarding the 3-day rule for skilled nursing facility coverage. In order to get the 100 days of skilled nursing coverage from Medicare, the mandate states a beneficiary must spend at least 3 days in the hospital as an inpatient. However, doctors and hospitals can admit elderly patients on an “observation…

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Health Insurance Is A Good Companion For Final Expense Insurance

Health Insurance Is A Good Companion For Final Expense Insurance

Back to the burial insurance, or final expense insurance. If you sell this type of a policy alongside health insurance policies, it is a natural segue to also talk about burial needs and how an unexpected death could impact a person’s family financially. While there is no need for a hard sell, discussing health insurance…

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Selling insurance? Know your product

Selling Insurance? Know Your Product

Often insurance agencies sell more than one health insurance policy. Agents need to be able to sell different types of polices. Selling insurance, no matter what type of insurance, means agents need to know their product inside and out. To successfully sell insurance, agents need to know their products inside and out. You need to…

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The True Value of an Insurance Lead

As and agent, your bottom line is one of the most important performance indicators to your business, but are you considering all the factors? In the lead business, we often hear a lot about agents return on investment (ROI) or their cost per acquisition (CPA). Though our communications, we discovered something that most agents don’t…

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Is Google Ads’ ROI Worth the Cost per Acquisition?

In internet marketing there is a variety of sources that help contribute to a company’s goals in marketing efforts. One of the most popular internet marketing platforms that is well utilized is a little platform called Google Ads, ever heard of it? Google Ads is a hot topic in internet marketing and has been for…

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The subject line of an email marketing campaign is most important

The Subject Line of an Email Marketing Campaign is Most Important

All of your health insurance email marketing campaigns start with the subject line. The subject line is the most important line in the email. It is a line that can make or break your campaign, and yet many do not spend the time to test their subject lines. You have about 25 seconds or less…

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hand giving health insurance from bag to another hand holding hundred dollar bill

Colorado’s Short-Term Health Plans Now Cover Essential Health Benefits

As of last year, President Trump allowed short-term health insurance plans to be extended up to three years. However, states still have the ability to create their own restrictions. Colorado is one of these states who decided to and has had its own regulations for many years. While Colorado has limited short-term health insurance to…

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2018 Google Trends Knowledge Sharing for February

2018 was a year of discovery and growth for our team, and we have made some interesting discoveries that we thought you should know for your business practices. One of the most prominent discoveries our data showed was that Health and Medicare consumers are quickly adapting to mobile search faster than any other insurance sector…

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Dream large and small, but do something every day to make the dream reality

Having dreams about a successful insurance agency is the best way to build for the future. Part of those dreams must include how successful you shall be working and converting leads. Dream large. Dream small. But remember to take action on those dreams, no matter what size they may be. If a dream feels overwhelming…

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Summing it all up to sell insurance

If you don’t have it all together when you make calls to leads and remember that each step toward selling insurance needs to be followed diligently, you may not be as successful as you would like to be. It is hard work to call people you do not know and try to sell them insurance.…

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Use the internet to grow your insurance agency by using leads to start the process

Buying insurance leads is one thing. Working them diligently is another. Converting is the ultimate goal. It’s one thing to call real time insurance leads, but quite another to also keep in touch with those leads by taking advantage of the power of social networking. Yes, there are going to be customers that do not…

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Medicare Supplement Leads Vital Foundations to Build Your Agency

If you’re new to the business of selling insurance, or even if you’re an old hand at it, make selling a breeze by using Medicare supplement leads. Let’s be honest here. You want to grow your business, right? You did not get into selling insurance because you intended on losing money or giving away all…

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