Every marketing dollar you chose to spend has to be spent with a financial gain as the goal. Why spend money on something that may not give you a good return on your investment, right? With the in mind, when you need to make decisions about where to spend your insurance marketing dollars, take a close look as online health insurance leads versus direct mail.

Did you realize that it’s a whole lot cheaper to use Internet leads versus direct mail leads? And we don’t mean a little bit cheaper, so it’s a toss up as to which way to go. We mean buying Internet leads is up to four times cheaper than a direct mail campaign. Now THAT is worth checking out.