Selling to seniors via video conferencing

The unaddressed truth behind Covid-19 is that until we get a vaccine, those of us who have an increased risk of serious health problems are going to need to remain socially distant even after the spike subsides.  While a therapy for the virus could be found as early as June, a vaccine is much further away, with most experts looking at the end of 2020.

Adjusting to the times

For a variety of reasons, many of you prefer to sell face to face, and right now you can’t, for the safety of yourself and your clients.

You are left with one of three choices:

  • Stop selling
  • Sell over the phone
  • Sell over video

Why Video Conferencing

Seniors are not as tech-illiterate as many people think.  In a study done by Amwell Health Solutions, data showed that 45% of American seniors have participated in video calls using FaceTime, Skype, and/or Google Hangout.  Some seniors are even catching up to the new Zoom movement, using it to talk to their family and friends.

73% of seniors claim that faster health related services, such as insurance consultation, are the driving reason for their willingness to use video conferencing.  Seniors have the will to participate, you just have to add this to your toolkit.

While calling could get the job done, you are missing an important layer – the visual cues.  With phone calls we miss 50% of the conversation because you can’t see how the person you are talking to is responding.  Video conferencing eliminates that limitation.

How do you do it?

So, how do you get seniors on the screen, not just on the phone?  The first secret is that you have to make it easy.  Best practice is to just have them click on a link you emailed them.  You’ll probably need to include instructions on how to find the link, but the more simple you make the process, the more success you will have.

Ask the senior if they have used to using Hangouts, FaceTime or Skype.  These popular systems are the most common, and you should adapt to their preferences.  By adapting to their preference, the success rate of your calls will be significantly higher.  While this may involve more flexibility on your end, it will undoubtedly benefit you in the long run.

The question “why you are taking meetings this way?” will come up, and be honest with them. Tell them it is to keep them safe in today’s environment.  This expresses that you care about them as a person, not just a client, helping your overall rapport.

In conclusion

By incorporating live video into your sales process you’ll be able to:

  • See your customer’s visual cues
  • Share and go over your quality presentation materials
  • Build a deeper relationship with your customer
  • Make more sales!

And if you need help matching with Medicare insurance prospects, don’t hesitate to give us a call at 866-368-0377.

Is Google Ads’ ROI Worth the Cost per Acquisition?

In internet marketing there is a variety of sources that help contribute to a company’s goals in marketing efforts. One of the most popular internet marketing platforms that is well utilized is a little platform called Google Ads, ever heard of it?

Google Ads is a hot topic in internet marketing and has been for a decade now. However, there has been a recent discovery that is making marketers thing twice of the platform in their marketing strategy.

Marketers who have used Google Ads year over year, a trend of increasing average bid price per keyword has become a more prevalent issue every year. As seen here using data collected by Hochman Associates, the average Price per Click (PPC) across all verticals for keywords has increased by roughly 73% since 2010, and 463% since 2005.

In addition, the average Cost per Conversion has steadily increased in correlation with the increase in average PPC. While each advertiser may have a different definition of what constitutes a conversion, these statistics show on average how the advertisers conversion cost has increased year over year.

Like investments, marketing sources are best to be diversified in order to reduce reliance and the impact that a potential problem could have on a marketing program. However, being that Google Ads was, at one point, a cheap source that could provide incredible volume, marketers are now looking elsewhere to supplement their volume needs. This increases cost per acquisition across the board.

Summer Seasonality of Insurance Consumers

Seasonality affects every industry slightly different. Just like landscaping companies see more volume in warm months vs cold and tax consultants see more volume from December through April, the Insurance industry has a decline in interest from end of November through June.

As seen above, search queries in Google that refer to Health Insurance gradually decline through the end of May. However, in the year over year comparison we can see that searches begin to rise from June and continue to increase through the end of fall. The only inconsistency looks to be around the Labor Day weekend, but volume of searches increase steadily throughout the entire time period regardless.

As seen above in Medicare Insurance queries though Google, we see the same type of pattern as we saw with Health Insurance. Once May is over, search queries begin to rise as consumers start to think about their insurance needs for the following year.

This data shows that there is a significant difference in the volume of consumer leads available to agents from end of February through June, when the insurance industry as a whole sees a lull in activity. However, as an agent, you can profit off of this trend.

Think about it. Most agents take their vacations in the summer when the weather is nice. This leaves less competition for an increasing volume of consumers that you can capitalize on. Take your vacation in January-April, summer is the time to sell!

Medicare Supplement Leads Vital Foundations to Build Your Agency

If you’re new to the business of selling insurance, or even if you’re an old hand at it, make selling a breeze by using Medicare supplement leads.

Let’s be honest here. You want to grow your business, right? You did not get into selling insurance because you intended on losing money or giving away all your products. So, where do you start to get a good solid foothold in sales; sales that increase the dollar value of your business? Easy, insurance leads, the pre-vetted ones, and in particular Medicare supplement leads, are the best place to start. There is definitely no shortage of Americans who need Medicare, and if you have the drive to succeed at your business, then this is an area you need to take advantage of right now.

You know all about health insurance exchanges. You also know that they do not sell Medicare or Medicare supplements. This means you have a virtually captive audience waiting for your call. Okay, it’s not quite that simple, but pretty darn close. You sign up to get leads from a reputable lead generation company, like benepath.net. You ask for Medicare supplement leads at least once a week to begin with to get your feet wet and get into the rhythm of calling about and selling Medicare and supplements. Once you have the hang of it, you can ask for more to be delivered to your inbox.

Medicare supplement leads, provided you act on them with due diligence, have the capacity to make you a very nice income by the end of the year. What’s more is, the customers you sell to now are likely to stay with your agency come renewal time. Why? Because you provided them with good service, are personable and cheerful, know your products, treat them with respect, find them the best deals possible, handle claims with care and alacrity and overall, represent your company in fine style. You run interference for them with the insurer and in general pave the way for a good health insurance experience. All this, thanks to health insurance leads that you bought from a lead generation company.

While the online world of selling insurance is not what it used to be, it is no less personal. People may not see you or meet with you directly, not like in the old days, but they can and will get to know you through your online presence, via your website, and as a result of you speaking to them on the phone and delivering the service you say you will deliver.

Dive into the dynamic world pursuing health insurance leads sent to you by a lead generation company. Those exclusive ones can make your week so busy, you’ll be glad you spent a bit extra to get them. Just remember that old saying: “You need to spend money to make money.”

How insurance leads expand an agent’s business

When first starting out selling insurance, it’s sometimes hard to know where to start getting leads. They don’t grow on trees and no one wants to hit on all their family members and still get invited to Christmas dinner. The best place to start is to contact a lead generation company that has a good reputation and discuss your needs with them. That is the beginning of the foundation of your business. Why? Because once you have a constant supply of insurance leads, nothing can stop you from making your agency a huge success.

You got into this business because you wanted to help people find the right kind of insurance that is uniquely suited to them and to make money, after all, an insurance agency IS a business. So, by investing in health insurance leads, you have a constant supply of people to sell policies to. Work them the way you were taught in training and go above and beyond the call of duty.

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Health insurance leads work wonders for your business, provided you know your products

There is no sense in buying health insurance leads if you are not going to spend the time to learn about every product you carry. Customers will ask you about the products when you contact them. If you don’t know what you are selling or how it will suit a potential client, don’t kid yourself that they won’t notice you aren’t so sure about what you’re selling. People want to buy from someone who knows what they are doing, knows what they are selling and can answer just about any question thrown at them. If you don’t know what you’re doing, you can most definitely expect to struggle selling health insurance. That’s a no-brainer.

So before you order health insurance leads from a lead generation company, make sure you are a whiz when it comes to knowing about the products you offer. It’s not just selling an insurance policy that makes a business successful. It’s knowing the product and providing the service later. If you can’t do everything a customer needs, your ability to keep them as customers diminishes. Look at it this way: If you were a potential customer and got an insurance agent on the phone that did not know their products very well, would you buy something from them? Likely not. So bone up on your products. Your knowledge sells insurance.

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