It’s a fact. Online marketing is here to stay. It’s a trend with no end in sight. It is continually going through various iterations almost daily, meaning you need to have the right set of skills to keep up with the technology and keep on marketing your products and your services. Just remember, marketing, whether it is on social media or on your insurance website, is not just about products and services. It is about you personally.
Don’t know the latest social media platform that half your clients likely hang out on? Learn it. Aren’t sure how to post on the article-writing platform on LinkedIn but have a great article on long-term insurance? Get someone to show you. In other words, there are no excuses for not learning or finding out how a social media platform works and how you may leverage that to your benefit.
It’s your insurance business. It won’t grow unless you do.