10 Online Marketing Mistakes To Avoid

Online marketing is one of the fastest and most effective ways to reach as many potential customers as possible. But online marketing can also be tricky. Not only are there many principles to know, but things like social media platforms are always changing, making it hard to keep up. It’s important to stay ahead of the game: if your online marketing strategy is not effective, you’re not only wasting your time, but you’re also wasting your money. The best way to nail online marketing and lead your business to success is by knowing what NOT to do.

1. Not Selling Your Website Hard Enoughsite on a laptop, tablet, and phone.

There’s no getting around it: you need a website. Think about it, when you google restaurants or businesses in your area, you will usually overlook any business that does not have a website and quickly move on to the next listing. But you can’t simply create a website and then forget about it, you have to properly invest in it and market it. Create your brand by defining your purpose on your website, designing an eye-catching logo, and consistently producing content that is useful and interesting to your clientele. Don’t forget to focus on SEO, so that you’re driving quality traffic to your website – and always link back to your site in emails and on social media posts!

2. Misidentifying Your Target Audience

If you’re not targeting the right audience, you’re going to end up overspending without getting a good return on investment. Having a lot of people visit your site is great, but if they are not the right audience, they will not turn into customers. First stop, think about your brand, and figure out who your audience is, so you can tailor your marketing to them. This is where good SEO also comes into play, so it is important to become familiar with how SEO linking increases not only the quantity but also the quality of traffic to your site.

3. Only Relying On Paid Advertising

laptop with graphs on it and money over it and a calculator in front of the laptop

Many businesses only spend their marketing dollars on paid advertisements. While this is the fastest way to drive the right traffic to your website, and a great way to generate more visibility for your brand and business, it is not the only avenue you should invest in. Remember, paid advertisements have no long-term residual benefits. Take a portion of your budget and put it towards developing high-quality content with good SEO linking, social media posting, email campaigns, and website and landing page improvements.

4. Using Clickbait

If you resort to using clickbait, don’t expect to convert many leads. Clickbait makes products or information sound appealing to customers, but customers are smart, and they know clickbait when they, well, click on it! Sure, you might get some interest from some people, but more people will see through it and be annoyed by it, which will only end up ruining your brand’s reputation and credibility. Tell people exactly what they can expect when they click on your posts, and you’ll know you’re reaching the right audience.

5. Not Collecting Emailsyellow envelopes coming towards a laptop screen.

Email marketing is a great way to get more information about your brand to potential customers. Give them an easy way to subscribe to your mailing list, and send out regular emails that are appealing to your target audience. If they like your content and what you have to offer, they will want to learn more, and will possibly share your content with others.

6. Selling Too Soon

While email marketing is a useful tool, sending out a sales email immediately after getting information from a potential customer can scare them away and lead them to unsubscribe from your emails. Don’t jump into your sales pitch right away; instead, you should be producing and sending out content that they will want to read. Eventually, after establishing a relationship, you can begin subtly mentioning what you can offer to them. The most important thing is not to come off as pushy.

7. Setting Unrealistic Goals

One of the biggest mistakes you can make is to set unrealistic goals for the results of your marketing campaigns. This will only lead to disappointment and discouragement. Don’t expect your business to attract a million potential customers each year, and to convert all of them into sales! Rather, set realistic goals to get a certain number of potential customers to sign up for your email list, clicks on your posts, or lead conversions per month, for example.

8. Automating Your Responses on Social Media

chatbot with a headset on and a speech bubble next to it.

One thing to avoid at all costs is automated responses on social media. People want to talk to you, not a robot. Using a chatbot on your website is fine for expediting your interactions with customers, but do not attempt to have one on your social media pages. Instead, work on sending personal messages to everyone who leaves you comments on social media, thanking them for reaching out to you. You will ultimately build better relationships – and make more sales.

9. Not Measuring ROI

Studies show that more than half of all insurance agents do not measure the return on investment they are getting for the money that they put into online marketing. This can be a costly mistake. The best way to actually get a return on investment is to know what is working for you and what isn’t. You can do this by using tools to measure your ROI. There are a lot of tools out there to help you do this; for example, Google Analytics is a great tool that can help you measure your digital marketing ROI, so you’ll know if you’re putting money in the wrong places, simply breaking even, or hopefully getting a healthy ROI!

10. Only Using One Form Of Communicationtorso of a man in a suit pointing at an email button which is next to a phone button, tablet button and mail button.

Having a blog or sending out regular emails are great ways to get your target audiences’ attention, but you shouldn’t stop there. Don’t expect everyone to want to read your content; instead, give them the opportunity to listen to it in a podcast or watch it in a video, for example. Investing in producing multiple types of media might just get you the ROI you’re looking for!

Know Thy Social Media to Make Sales

This cannot be emphasized enough. Knowing the platform you choose to work is key. Having extensive knowledge on what it does and does not do, whom it attracts, what subjects are discussed and how other people market on it is important to anyone marketing online. While it may be fun, you are also there to sell insurance, meet new people, talk to others about insurance and educate others online about what you sell and showcase your expertise.

The reason you want to spend time learning the platform you want to use is because each platform has its own protocol and if you do not follow it or walk outside the lines of what it considered to be acceptable, you may be booted off. Spend time researching, reading what others post, how they word things, what pictures they use, do they use short or longer videos or gifs, and what other kinds of information do they share.

This cannot be said enough, study posts made by others to see what makes them popular. Imitate the best practices. But, do not forget to experiment a little with what you publish online. Remember that every business has a unique audience and that audience will prefer different content.

The time you spend learning how to use and interact with your chosen social media platform will yield success to you gaining new leads and making sales. Trial and error and patience is the key to success in selling insurance on social media.

Social media is an Ideal Marketing Vehicle to Sell Insurance

Of course using social media is fairly iconic in the digital age, but if you want to sell insurance that way, just which sites do you use? Tough question because the social media sites you choose tend to affect your level of success. For instance, some of the questions you might want to consider before choosing a social media platform are whether or not you want a social media site or a forum.

Choose carefully and you will see success in leads and sales. While it does not happen overnight, if you spend the time and effort to learn to use and interact with your chosen social media sites, you will likely see an uptick in business.

An important thing to consider before jumping into online marketing is to starts slow. When learning how to market yourself, your business and your product online, it is best to begin with one social media platform. Starting out attempting to master multiple unique social media platforms is a recipe for disaster and likely will cause unnecessary frustration.

Approach the chosen media niche with caution. Learn all you can about it. Master it and then use well before adding another platform.

How to Stay on Course Marketing You and Your Insurance Agency

Insurance marketing is not as simple as it may seem. And to get where you want to go, you need to make a step-by-step plan to get there.

Right from the moment you decide to open your insurance agency, you need to know why and how you will accomplish your goal. Many reasons for opening an insurance agency exit. Maybe you want to work independently, be your own boss. Or maybe you want to work solo. Once you make the decision to start your own agency, you need to know how to get there.

Once you take care of the logistics, like finding the location of your office, completing the necessary paperwork and finding the right team members it is time to think about your marketing strategy.

Not so sure you want to market online? In the age of the internet a business without an online marketing strategy will not make profit. Using a well-established marketing strategy to your advantage will allow you to unleash the potential to reach an infinite audience.

When it comes to planning a marketing strategy you are bound to find numerous pieces of advice on the best strategy for your business. In fact, there is no one golden rule for successful marketing. Depending on what your business is, what is sells and who its target audience is, your marketing strategy will differ. The best piece of advice is for you to try the various marketing strategies available one at a time to see what suits your marketing plans and communications style. Just remember, be consistent once you find your niche.

Next, give some thought to personal branding or attraction marketing. You are not just selling insurance policies, you are selling yourself first. How do you sell yourself? This can be done by employing various marketing strategies like blogging and using videos. Both these options allow you to showcase you and well as your product. They allow you to demonstrate to others your knowledge and expertise, that you are reliable, have a good product and provide great customer service.

If you set out with a clear and attainable goal, then you should see that your new marketing agency will flourish. Remember that first you have to establish a marketing plan. After trying out and testing what works find the strategies that are best for your business. In the process of marketing your agency, do not forget that in sales, the product is only half of the equation. You and how you market yourself make up an important factor in sales. However, if you take some of this advice and stay the course every day, working on building your company, you will see success.

If you have the right tools to do online marketing, your insurance agency does grow

So you know that you plan to be in business for a long time. You have that mapped out in your goals for the future, right? You have one of the greatest chances – ever – to market your insurance agency to thousands of receptive potential customers. You have developed your character, attitude and communication skills to make the most of building your business. You know it’s not just about marketing insurance “policies” but about marketing the benefits of insurance.

Building your brand has never been easier with access to social media, a dynamite website, videos, stellar FAQs, timely and interesting news releases and articles and your personal presence to assure people you are the agent to deal with when they need insurance.

As things stand today, many people lean toward unsurance – not being insured because they think it is not worth the expense. This is a prevalent myth in health care and those without insurance find out the hard way that unsurance means huge medical bills when they need medical care. Or they find out that a recently deceased family member did not have final expense insurance and they must foot the large bill to hold a funeral and take care of burial.

Simply put, if you have the right tools to do online marketing the way it needs to be done, give it your best shot and watch the customers convert.

Online marketing is going to be with us for decades to come

Online marketing, despite what many may think, is going to be with us for decades to come. Maybe you thought that only clothes, perfume, dishes, sheets and books were pretty much the only things that worked in an online marketing milieu. Perhaps you thought insurance contracts could not possibly be sold online, as they were too complex.

True, insurance contracts are complex. However, that is not the real issue. Selling insurance is not so much about the actual contract as about the concept behind it – protection for an individual or family. A policy that takes care of loved ones “if” something happens, a Medicare supplement that is perfect for a customer and provides the care they need to stay healthy and happy, or an older grandfather who wants to make sure his family is not burdened with funeral and burial costs.

Selling protection to those that need it and those that do not yet know they need it or do not understand why insurance is necessary is the glue that holds your agency together. Education is a major component of what you do for a living (selling insurance) and why you want to help others understand that insurance is vitally important.

While you may prefer doing that in person, online marketing is a crucial component of any smart insurance agency marketing plan these days. It also opens the door to thousands of other potential customers and lets you post some great reasons why people do need insurance. So, get with an online marketing program and make sure your website (and social media) are geared to educate and protect.

Do you have good social media marketing skills?

It’s a fact. Online marketing is here to stay. It’s a trend with no end in sight. It is continually going through various iterations almost daily, meaning you need to have the right set of skills to keep up with the technology and keep on marketing your products and your services. Just remember, marketing, whether it is on social media or on your insurance website, is not just about products and services. It is about you personally.

Don’t know the latest social media platform that half your clients likely hang out on? Learn it. Aren’t sure how to post on the article-writing platform on LinkedIn but have a great article on long-term insurance? Get someone to show you. In other words, there are no excuses for not learning or finding out how a social media platform works and how you may leverage that to your benefit.

It’s your insurance business. It won’t grow unless you do.


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