It’s your marketing dollars that go into buying online leads. Therefore you definitely want to know you are getting the best leads possible. Can you just use a dartboard and choose a company? Well, you could, but then, who knows what you will get? Take the time to shop around and investigate various lead generation companies. Once you have done that, you will know which companies make sense to do business with and which ones do not.

If you get an odd feeling about a company, pay attention to that. You are in business to make money, not lose it on leads that get you nowhere. An example of what we mean is buying final expense leads that are really reasonably priced, so much so that you get excited and buy a huge number.

Later, it might turn out that the reason the leads were so well-priced was because they had already been worked over by others, were culled from various ads on the Internet and not checked, were duds or were for people who had not even filled out any forms asking for a quote. Someone else did it for them. To avoid shams like that, spend the extra it takes to get exclusive final expense leads from a stand up company with a good reputation —- like It’s your business. Make the most of it.