4 Tips for Surviving the AEP Like A Boss

The Medicare Annual Enrollment Period is a very critical time for any insurance agent looking to earn commission and help grow their business. During this time, you’ll have the opportunity to resell to current clients and bring in many new clients. But first, you will have to create a perfect checklist to follow to ensure…

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Why You Should Consider Live Transfer Calls

When you choose to go with live transfers, or warm transfers, you’ll get connected directly to exclusive leads seeking insurance quotes and help. Live transfer calls are typically more expensive than traditional leads, but they’re worth it: using these leads will save you time and increase your chances of signing clients. Working with Benepath will…

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You Need to sell to seniors via video chat. Here's why!

Selling to seniors via video conferencing

The unaddressed truth behind Covid-19 is that until we get a vaccine, those of us who have an increased risk of serious health problems are going to need to remain socially distant even after the spike subsides.  While a therapy for the virus could be found as early as June, a vaccine is much further…

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Insurance agents

What insurance agents need to know during the COVID-19 pandemic

It’s going to be the buzz word of the century.  COVID-19, The Coronavirus, The pandemic.  Right now, it has the world's economy in shambles and people are fearing for loved ones’ well-being.  It will go down as the great interruption of the 21st century. With schools shut down and businesses operating remotely, any sense of…

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How to Sell Health Insurance to 26 Year Olds

When it comes to selling health insurance, there is a niche, often overlooked group that requires a different approach than your average 30-year-old looking to purchase a family plan - the 26 year-olds.   The reason selling insurance to this age group should be handled differently is because, similar to any specified target customer, the needs…

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The True Value of an Insurance Lead

As and agent, your bottom line is one of the most important performance indicators to your business, but are you considering all the factors? In the lead business, we often hear a lot about agents return on investment (ROI) or their cost per acquisition (CPA). Though our communications, we discovered something that most agents don’t…

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Google Ads Daily Trends

  At Benepath, we pride ourselves in our search engine marketing (SEM) efforts for providing our agents quality leads that convert for their business. For every vertical, buying trends differ in how consumers interact with vendors. In the insurance vertical, we have found that our consumers, which are those shopping for insurance coverage, are most likely…

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Dream large and small, but do something every day to make the dream reality

Having dreams about a successful insurance agency is the best way to build for the future. Part of those dreams must include how successful you shall be working and converting leads. Dream large. Dream small. But remember to take action on those dreams, no matter what size they may be. If a dream feels overwhelming…

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Summing it all up to sell insurance

If you don’t have it all together when you make calls to leads and remember that each step toward selling insurance needs to be followed diligently, you may not be as successful as you would like to be. It is hard work to call people you do not know and try to sell them insurance.…

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How insurance leads expand an agent’s business

When first starting out selling insurance, it’s sometimes hard to know where to start getting leads. They don’t grow on trees and no one wants to hit on all their family members and still get invited to Christmas dinner. The best place to start is to contact a lead generation company that has a good…

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Make it a plan to contact at least one lead a day

You may contact as many leads as you like a day. However, if you’re feeling overwhelmed and not sure where to begin, then call one solid lead a day and work it diligently. It’s only a matter of time once you get the hang of working with leads from a lead generation company before you…

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Growing an insurance agency can be an adventure

Growing an insurance agency can definitely be an adventure, and no doubt you’re going to make mistakes along the way. That’s good. Making mistakes is a way to grow and learn what not to do. One thing to remember is that marketing, no matter what you are marketing, including an insurance agency, is similar to…

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Quotes Help Sell Insurance but May Reduce Commissions: Get Smart

If you spend all day providing quotes but at the end of the week have nothing to show for it other than several messages indicating that people are not ready to buy yet, your commissions are suffering. Get smart. Many new insurance agents feel that in order to get leads, they need to be on…

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For a Consistent Source of Health Insurance Leads Stay on top of the Market

Insurance agents want quality leads that convert. But once they do convert, leads must also be worked diligently to become customers. Agents wanting to ensure they have a constant source of income due to leads turning into customers should aim to sell highly lucrative group health insurance policies. This class of policies are typically considered…

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Trying to find leads on your own?

Trying to find leads on your own is a good experience, and it teaches you the hard way to market a product. It’s not that it does not work, because it does. Decades ago, the insurance business flourished on cold calling and sourcing leads with known contacts. However, in the age of technology, the customer…

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Set yourself apart from the insurance competition with social media

Social media is one of the best tools you can use to keep ahead of the competition. By setting yourself apart on social profiles, you and your agency won't become an “also eligible” entity when a person is considering insurance agents. Get creative, and think along unusual lines to grab your audience’s attention. Humor is…

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Social media is a good communications vehicle, but don’t overuse it on your group insurance leads

Yes, it’s true. There is such a thing as “too much” social media interaction. Think TV commercials. If you’ve ever watched a great show on Hulu and had it interrupted every ten minutes with the same commercial, over and over, you know the true definition of irritation. If you over-promote a product, your presence can…

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If you use social media to connect with insurance leads, listen up

Social media is incredibly powerful, and it's one of the best vehicles your insurance agency can use connect with existing and potential customers. As with many marketing tools, there are some things you must remember to do to stay connected. For instance, remember to post regularly. If you only get around to posting something once…

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