What do you do with exclusive group insurance leads? Jump right on them and get to work. They are like gold and well worth the investment. Anytime you pay for exclusive leads, and we mean genuinely exclusive-to-you leads, you pretty much have a sale in hand. Sure, it may not happen right away, as converting a lead typically can take up to eight weeks or longer.

However, if you invest your time well and keep marketing quietly, professionally and in a targeted manner, the lead will pay off. There is no doubt about it.

What about the market these days? Yes, it’s true, marketing insurance today is difficult. The economy is in rough shape, causing people to hold on to their money, because they are afraid to spend it. The fact is though that everyone needs insurance in some form or another. If they do not have it and something happens, their bills would be far too high to handle.

You need to know what you are doing when it comes to insurance marketing. You need to know where you want to take your business and how to source and close leads. While that may sound like a tall order, if you use your marketing expertise every day, take action every day and use the right tools, you are in the catbird seat.