Maybe you think it is easy enough to get the leads in and then call them as you go down the list. While that may work for some agents, such as the ones who have been in the business for a long time, this is not going to work for new agents.
New agents need a clear and consistent routine to follow. To do that successfully, leads need to be classified by using a consistent ranking procedure. All leads have equal value, and by ranking them from good to questionable saves time, money and frustration. Once the leads are classified, an agent knows how much time they will spend on that lead.
If you have other agents in the office working leads, a lead classification system makes their jobs easier as well. Teach your agent well so they can follow the best way to convert leads to sales. While lead generation is important to the health of an insurance agency, effective lead management is even more crucial for making sales.
