Want to be competitive and a leader in the number of sales you close? If so, go for the gold and buy exclusive group insurance leads. Don’t think you can afford them? A better question is, can you afford “not” to buy them? In other words, if someone handed you a list of names of individuals who were asking for information about insurance, and you knew they had been vetted already, would you turn them down? Chances are, probably not.

If you want to be a sales leader, working with leads that have already been qualified is the smart way to go. The pre-screened ones are ready to go, and even though you still need to discuss various issues in depth with the client, you know you likely have a pending sale. Rarely do you get an invalid lead. However, if that happens, you can contact the lead generation company and ask for a replacement.