Lead Generation

  Congress recently signed the CARES Act to help relieve Americans of the economic impact COVID-19 has had in the US.  As part of this stimulus package, there has been a Small Business package included.  This $350 billion dollar program is called the Payroll Protection Program (PPP), and independent contractors can begin applying on Friday…

It’s going to be the buzz word of the century.  COVID-19, The Coronavirus, The pandemic.  Right now, it has the world's economy in shambles and people are fearing for loved ones’ well-being.  It will go down as the great interruption of the 21st century. With schools shut down and businesses operating remotely, any sense of…

Drip emails. These can bring in a lot of revenue for your business. It will help you attract the right subscribers, keep them engaged, and get them to commit to your call to action. These emails offer businesses a new way to communicate with customers, which can lead to more revenue. However, there is a…

No one wants to pay more for insurance, but it is our unfortunate reality. Commercial insurance rates are rising, meaning higher premiums across the board for many businesses. Coverage affected ranges from Business Owner’s Policy to Worker’s Compensation. It is projected that prices will continue to rise throughout the rest of 2019. From underwriting to…

When it comes to selling health insurance, there is a niche, often overlooked group that requires a different approach than your average 30-year-old looking to purchase a family plan - the 26 year-olds.   The reason selling insurance to this age group should be handled differently is because, similar to any specified target customer, the needs…

Leads that come complete with all the information you could possibly need can be considered easier. These leads come ready for you to get on the phone right away and get working. On the other hand, leads that have the bare minimum of information provided require you to obtain it. Consider this, leads with less…

How you choose to handle insurance leads is strictly a personal choice. While you may follow the suggestions of others when you first get started, chances are that over time you discover that some methods of getting leads do not work for you. That means you can choose what works and fine-tune those methods as…

How do your phone communication skills size up according to your clients? Closing sales for insurance agents on the phone is hard enough, but if your phone call delivery is lacking in even one aspect, your efforts could be . We at Benepath want to help ensure your phone calls are as effective as possible,…

Just when you thought cold calling, or using the phone in making a sale is dead, along comes the reality of impersonalization in a digital world. Nowadays many people are longing to connect to someone who can call them and actually “talk” to them, not text or Snapchat or FB, but an honest-to-goodness discussion with…

Medicare enrollment is on the rise across the country. According to Mark Farrah Associates research, as of March 2019 there are over 22 million Americans who have at least one Medicare plan. From 2018 to 2019, the total number of participants has grown 7.4%. In addition to that, the retention rate for Medicare consumers is…

As and agent, your bottom line is one of the most important performance indicators to your business, but are you considering all the factors? In the lead business, we often hear a lot about agents return on investment (ROI) or their cost per acquisition (CPA). Though our communications, we discovered something that most agents don’t…

Seasonality affects every industry slightly different. Just like landscaping companies see more volume in warm months vs cold and tax consultants see more volume from December through April, the Insurance industry has a decline in interest from end of November through June. As seen above, search queries in Google that refer to Health Insurance gradually…

Email marketing campaigns are valuable to both the insurance agency and their clients or potential leads. Through such a campaign, an agency can provide useful and essential information about various insurance topics. However, the topic of insurance can get complicated and complex. Therefore, it is important to remember to keep these campaigns simple and easy…

At Benepath, we strive to provide leads that our clients disposition as most likely to be closed. In our experience, we have found great success in leads that come through search engines to our websites and fill out forms. However, this “simple” process is often more difficult than one may think it to be. We…

Email marketing campaigns are essential growing any insurance agency. When done right, email marketing can trigger new leads to express interest in getting insurance. Here are some tips on creating relevant email marketing campaigns. The first thing to consider when creating an email marketing campaign, is the information put in it. The first goal of…

Email marketing campaigns, just like all marketing, need to be targeting various segments of your insurance agencies' audience. Any and all information you put out there needs to be useful to the clientele you want to focus on. Targeting email marketing campaigns by population segment is important. You cannot send out a general, blanket email…

Subject lines are the introduction and invitation for your audience to read the information you are sending them. Just like with speeches, marketing emails and subject lines need to be written for the audience you are targeting. Subject line length is the first place to start when trying to cater to any audience. Marketing email…

  At Benepath, we pride ourselves in our search engine marketing (SEM) efforts for providing our agents quality leads that convert for their business. For every vertical, buying trends differ in how consumers interact with vendors. In the insurance vertical, we have found that our consumers, which are those shopping for insurance coverage, are most likely…