If you’re looking to grow your agency, and expand your book of business, you’ve likely already considered purchasing bulk insurance leads.
Working with high-intent leads of any volume is a game changer for most agents, but there’s an even bigger advantage when purchasing prospect details in larger quantities.
In this FAQ guide, we’re answering all of your questions surrounding bulk insurance leads, their advantages, and how to get the most bang for your buck.
Let’s dive in!
What Exactly Are Bulk Insurance Leads?
Bulk insurance leads are simply large volumes of pre-qualified prospective client details. Agents purchase insurance leads in hopes of turning interested consumers into customers through sales transactions.
While by definition there is no specific number of leads that represents “bulk leads”, think of it like purchasing 100 leads at a time as opposed to 10.
With Bulk Insurance Leads, Can You Request Additional Filters?
In the insurance industry, leads are generally categorized according to product or niche, such as commercial insurance leads, individual health insurance leads, group health insurance leads and so on. Lead generation partners such as Benepath also offer filtering options in addition to volume, allowing agents to purchase leads that are highly-specific to their goals. These filters include traits like territory (state or county), as well as industry-specifications like NAICS codes (mainly for commercial insurance leads).
What Are the Advantage of Bulk Insurance Leads?
Price Reduction
The number one advantage of purchasing leads in bulk is the cost-saving. Consider businesses like Costco or Sam’s Club. While these businesses only offer products like food and household items in large quantities, consumers reap the benefit of highly-reduced prices. This is due to something called “economies of scale”, which simply means it costs less for companies to produce larger batches of products as opposed to smaller batches, therefore, companies are able to sell them to consumers for cheaper.
Well it turns out the same thing is true for insurance leads and consumer data. While purchasing a few leads may cost a premium price, the price of bulk purchases are reduced at a significant margin. For example, Benepath offers leads in several quantities, and agents who purchase 100 leads at a time versus 10 leads, often receive discounts of up to 50% per lead.
Time Saving
Bulk leads provide you with a high number of interested prospects who are ready to be interacted with. Instead of spending countless hours and dollars devoted to finding and qualifying consumers of your own, bulk leads let you focus all your attention on closing sales.
Additionally, when working on your own to generate prospects there will undoubtedly be lull periods when your pipeline is running low. Avoiding these gaps in the sales process by working with bulk insurance leads enables you to make the most out of every day.
Scalability
Bulk leads also hold great value for business or individuals looking to scale their operations in a timely manner. For example, say you run an agency with ten insurance agents. While these agents might be the best sales people in your state, maybe they’re being held back because your marketing efforts simply aren’t generating enough prospects.
On one hand, it’s clear in this scenario that you need to optimize your marketing effort, but doing so usually doesn’t bring the results you’re looking for overnight. Conversely, replenishing your lead list by purchasing a book of bulk insurance leads will drive results almost immediately. Instead of waiting for your campaigns and coordinated outreach to bring in clients, a partner like Benepath will deliver you pre-qualified, vetted prospects, so you can get straight to work.
How Do I Know That I’m Getting High-Quality Bulk Leads?
It’s clear that bulk insurance leads provide a number of strategic advantages for insurance agents, but how can you know that what you’re paying for is worth the money spent? Here are some things to consider:
Reputation
Like most business transitions, you want to know that the company you’re working with has a solid track record. It’s important to evaluate a partner by looking at client reviews, and testimonials. Benepath is proud to hold an A+ rating on the Better Business Bureau, a leading organization that evaluates and accredits business.
Price Reduction
It’s important to understand where the leads you’re purchasing actually come from. This could be from a number of sources including organic marketing, paid advertising, partnerships and more.
At Benepath, most of our leads are cultivated in-house by leveraging paid advertisements that drive traffic to our own platforms, complemented by strong organic growth. These two methods of generation yield the highest quality leads, since there are no tricks, just consumers actively searching for insurance policies. Additionally, we utilize disposition data from agents like you, so we can continuously optimize our advertising strategies.
Lead Filtering
One concern that some agents have is that if they purchase a bulk number of leads, it’s hard to tell what they’re going to receive in terms of lead details. Instead of going into a deal blindfolded, it’s always a good idea to ask about lead filtering options.
As briefly mentioned, Benepath offers a variety of lead filtering options. From volume, to territory and specific industry, our filtering options ensure that the leads you receive line up with your target audience.
Validation
Another question to ask yourself is— how do I know these leads are legitimate and interested consumers? At Benepath we use a multi-step authentication process to ensure that all of our leads are real people, who are in search of insurance, no bots or nefarious actors. This includes a combination of fraud-detection software, and consumer information verification tools
Deliverability
The deliverability of any lead purchase should be seamless. Benepath makes this process easy by integrating with client’s CRM systems, so that you receive leads in real-time, therefore increasing your chances of getting people on the phone and making sales.
Who Can Benefit From Bulk Insurance Leads?
Bulk insurance leads provide benefits for agents of all experience levels and agencies of any size, but are particularly ideal for:
- New agents looking to quickly build their book of prospects
- Smaller agencies looking to scale without breaking the bank on advertising spends.
- Agents selling to niche markets, such as commercial insurance agents targeting specific industries.
How Do I Get Started?
If you’re ready to take the next step, and invest in bulk insurance leads, Benepath stands as a reliable and trustworthy partner, specializing in insurance lead generation for over 20 years. In addition to providing you with high-quality insurance leads to fill your pipeline, our representative also offers in-depth guides with best practices, so you can get the most out of every lead.
To learn more about the benefits of working with Benepath, just fill out a quick form on the right hand side of this page, or call us at (888)-684-3121.
