In today’s world, you need to be constantly marketing your business. The most important aspect of your marketing strategy? Branding! How you choose to brand your business makes a huge difference in getting your business out there, and in attracting prospects. Creating the right brand for your business is extremely important in a competitive field like insurance sales, so we’ve laid out the best strategies for branding yourself and gaining an edge over your competitors.
Define Your Brand
When you are creating a brand for your business, the very first thing you need to consider is your mission statement. What do you want to be known for? What do you stand for? Your mission statement should clearly define your core values, as well as show your personality and how you can provide your prospects with the best service.
Create A Professional Logo
If you already have a logo for your business, great! Your name and visual logo are very important for building a brand. If you don’t have one, you should consider seeking help in creating a professional logo. A well-designed logo says a lot about your business and who you are, so go as professional as possible!
Once you have created a mission statement and logo for your business, you also need to create an online identity for your brand. Surprisingly, some agents do not have their own website, which can end up costing them. You need a well-built, professional website that prospects can go to to learn more about your business and how you can help them. Try to add more to your website than just the bare bones about how to contact you and what you can sell them. Consider having a blog that includes posts about current events, insurance help, and anything else that you think your customers will be interested in reading.
Social media rules the world today. You want to find a good product? You go on social media and ask for recommendations from friends, whose opinions you trust more than those that come from strangers. This means that you need to have a strong presence on social media. Create a LinkedIn profile, a Facebook page, and Instagram and Twitter accounts if at all possible. You can use an app to link all of your social media channels, so you can post on all or some simultaneously and easily schedule posts. Once you’re on all of these platforms, make sure to post information that is relatable to your target audience and will draw them in.
Your brand is built on your reputation. Lacking good customer service skills will speak volumes about your brand, and can end up breaking your business. Good customer service starts with creating long-term relationships with prospects as you seek to turn them into customers. Never make false promises or give false information to try and get them to sign with you. Remain honest and trustworthy, and you will build a great reputation (and a strong brand!) The better your reputation, the more referrals and customers you will receive.
Get Exclusive Leads
One of the best ways to build your brand is by building your customer base, and getting the word out that you are a great agent to work with. Benepath gives every agent the ability to build a customer base by offering exclusive live transfer calls. Benepath does all the work of finding you leads who are interested in insurance quotes, and then assigns your lead to one agent only- you. We never share leads with other agents, and we even create a thank you page for you so the lead has some information about you before you call. Talk about helping to build your brand! To get more information, call 866-368-0377.