5 Ways To Make Your Brand More Appealing To Customers

As the former CEO of Amazon, Jeff Bezos, once said, “Branding is what people say about you when you’re not in the room.” Your business and the services you provide leave an impression on your customers long after you make an insurance sale. You need to stay one step ahead of your many competitors by leaving the right impression. How do you do this? By standing out from the crowd, making your brand more appealing and memorable, and getting customers talking about you. Here are some tips that will help you make your brand more unique and appealing.

1. Have A Good Sense Of Humorcaucasian man with a suit on laughing

One way to stand out is by using humor to promote your brand. If possible, tell a funny story or make some jokes about your brand in your newsletters or in your social media posts. Making people laugh will do two things: it will encourage people to share your posts and help them to remember your business.

2. Use Colloquial Language

Sure, you are familiar with insurance jargon because it’s your niche, but this is not true for your customers. Using insurance jargon is a conversion rate killer – customers want you to explain things to them in terms they can understand. If customers can’t grasp what you’re saying, they’re likely to tune out, not ask you what anything means, and possibly move on to the next agent. Remember, people don’t want to buy what they can’t understand! Skip the jargon and talk to your customers like you are talking to a friend, not a client.

3. Humanize Your Brandgroup of hands holding each other's wrists forming a circle of hands

Would you like talking to a robot? One that does not show any emotion or give you any sense of human connection? Probably not. The same goes for leads and customers. Sure, having an automated chatbot is convenient, but people crave human connection. Show people who you are by writing a bio about yourself on your site, and use your social media presence to show your personality and share some behind-the-scenes updates on your business. You can share stories on your site or social media accounts, use live chat support to speak with customers, and take it personally, literally. People want to know about the person behind the scenes, rather than just the business and what it can provide for them.

4. Offer Rewards to Loyal Customers

Who doesn’t like free stuff and discounts? Consider starting a loyalty program to show your customers you value them, and incentivize them for every friend they refer. By doing so, you will not only keep their business, but you’ll also encourage them to promote your business to their friends so they can join in on the rewards. Give your customers as many reasons as possible to continue working with your company!

silver trophy with a gold band around the cup
Customers want to buy from people who are successful.

5. Display Awards

Customers want to buy from brands that they trust. One way to show that they can trust you is by showing any awards, certifications, or recognitions you have been given along the way. You can also share testimonials and reviews from customers, because most customers read reviews of a product or business before purchasing. In fact, testimonials can boost conversions on sales pages by 34%!

Finding the right way to brand your business is important, take the time to incorporate these tips to help grow your business. The more appealing the brand, the more people will remember you, and the more they will talk about you, which leads to repeat customers and referrals. Think about your values, your mission, and the audience you want to target, and think about what they want and how you can make them comfortable. The more comfortable they feel with you and your brand the more they will trust and use you!

Where to Find Online Courses

The statement “knowledge is power” is well-known for a reason–and with the net, we have access to more power with online courses.

Have you ever been frustrated with a problem only to have someone show you a simple fix to it? The more you know, the better chances you have of surmounting any issue that comes to you, specifically if you’re someone in a complex field like insurance.

Fortunately, it’s easier than ever to get educated. There are both free and paid sources online for courses that you can take from your computer, tablet, or smartphone. We’ve compiled a list of our favorite places to study. Below are our top 10, ordered by payment.

apple on books for online courses
While traditional schools are still great, learning online opens doors for some who needed more options.

HubSpot (Free)

HubSpot is a great business resource if you’re looking to start from the ground up. Their Inbound Marketing video is an amazing resource to understand how to focus your business management.

With HubSpot, the courses available range from business management and email strategies, to SEO and content. So, your suite of knowledge for building a personal brand on the web is more focused here. Remember that marketing goes beyond simple customer interaction, it’s also about getting yourself out there in front of potential customers.

Not only do they have courses, but signing-up also makes their software and business development team available to you.

Google Skillshop (Free)

Everyone uses Google, but some could use an in-depth look into how Google helps their business. Any agent will definitely benefit from learning not only how they are found on the web, but also how to increase their visibility.

Google’s toolset and algorithms change by the year, but thankfully they keep their database updated as well.

This free set of courses is user-friendly, portable, and you can immediately put it to use.

Skillshare (Subscription)

While Skillshare does offer some free courses with sign-ups and other deals, the majority of this platform is paid. There are three options to choose from starting at $15/month, but the payment is cheaper with an annual purchase.

Skillshare is a great resource if you’re looking to learn a broad variety of techniques. The classes range from aligning business purposes to how to use programs like Adobe Illustrator. If you need to master a skill, this is a great choice.

graduation day for students of online courses
You can get a degree, a certificate, or just master a new skill.

Their content is generally higher quality with a focus on education. This means there are more people on Skillshare in a community and the teachers are more likely to interact with you if you have questions. All in all, it’s worth the price if you have the money to invest.

EdX (Individual Purchase)

This platform is more of a directory than an academy. It was founded by Harvard and MIT to focus on bringing top-ranked university-style classes to an online public. Its focus is on education on the learner’s terms. They are both non-profit and open source.

With EdX, you sign up for a course, and then you are bound to its time limits. This is unlike other platforms where you can learn whenever you’d like. While it’s still more independent than a traditional school, some learners might be turned off by the structure.

Their robust gallery is geared towards certificates or degrees. But beware, the cost of education is free, but you might have to purchase the certification at the end of the course. Additionally, some programs featured on it do include an instruction cost.

Trusted universities put their courses on here so that you can learn at your own pace. While it might be the more expensive of the choices here, EdX provides the most solid learning experience with accredited certificates.

Udemy (Individual Purchase)

Unlike other services we’ve found, Udemy doesn’t have a monthly fee for their courses. This can be a stand out feature for someone that doesn’t need continuous education.

While they have the same genres as the other online academies (from photography classes to how to structure data algorithms), you only pay for what you want, and you get to keep it forever!

So, if you’re just needing to brush up on Risk Analysis and Insurance Planning, you can search for it easily on the platform, purchase it, and then learn when you want. The platform also regularly runs sales, so it’s worth signing up for their email list.

success for online courses
Insurance training is one thing, but you can master other skills to help your career (like social media).

Coursera(Subscription or Purchase)

Coursera also boasts a top-rated course selection from universities and industry leaders. These courses are designed to have you master a new skill in about a month. Like EdX, you enroll in a course, so it’s not necessarily whenever you’d like to learn.

Important to note for Coursera is that you do have the option in some courses to enroll for free, but items like certificates and extra help come with a price tag.

These are only a few options for the amazing amount of online courses we have available to us. Apps like Khan Academy or Duolingo place bitesize, focused teaching in your hands that you can take anywhere. With any of these platforms, you can make the choice of turning your usual phone break into self-improvement time.

The Secretariat of Insurance Leads

There are 2 reasons why they post odds at the Racetrack:

  1. To assess the likelihood of each horse winning the race
  2. To determine what your potential winnings could be

Amateur bettors might get lucky by picking a longshot because of its creative name (ex. MyROIguy) or the jockey’s pretty colors or maybe the horse “winked” at them in the paddock. And every now and then, those amateurs get lucky and win the race for those very reasons.

For those who would like to make a more educated wager, there are racing programs. This is where you can read more about a horse’s past racing history, the trainers or jockey standings.

Watch Secretariat’s Historic Belmont Stakes Race Here.
But enough about horse racing, how exactly does this relate to selling insurance?

If you’re an agent, you would like to know the likelihood that you will be able to close your leads.

Amateur agents might get lucky with a cheap, shared lead every now and then, but is hoping to hit on a longshot the right approach for sustained success.

More experienced agents don’t buy leads because they’re cheap, they’re more focused on their ROI .

If there was a Racing Program for Buying Leads, it might look something like this:

Benepath Leads Competition
# of Times Sold Only 1 Agent 4 to 10 Times
Lead Generation Google, Bing Affiliates
Incentivized Traffic No Yes
Agent Branding Yes No
Show Clients Quotes Yes No
Benepath Exclusive Leads 4 to 1
Affiliates 10 to 1
Shared Leads 25 to 1
Incentivized 100 to 1

Go with the smart money— Exclusive, search generated leads give you the best odds for long term success.


What Our Clients Say!

Get Your Free Guide to Selling Exclusive Insurance Leads!

Hey there, I’m Ben, your personal assistant. What brings you to Benepath’s website today?